• The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

    … is to not treat it as a single data point. Geo-fencing tactics are useful, but only when applied alongside geo-behavioral data, which gives marketers a 360-degree view of their audience. Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers’ offline behavior…

    Street Fight- 32 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … on audience routines, or install beacons to deliver real-time offers while consumers are shopping in-store. Conditional offers, which are based on a shopper’s offer viewing or redemption history, also can be useful when retailers are looking to exclusively interact with first-time shoppers at their stores. 3. NinthDecimal: Gain a better understanding…

    Stephanie Miles/ Street Fight- 24 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … have tapped into beacon technology to offer giveaways and original content at music festivals like Bonnaroo and Lollapalooza. Geofencing firm Paytronix has helped a number of restaurant chains to add the technology to their marketing mix. For example, it worked with casual-dining chain Duffy’s Sports Grill to create a “Big Game Giveaway…

    Street Fightin How To's- 8 readers -
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