Geofencing

  • Donuts makes weird investment in startup

    … Donuts has made a surprising investment in a company that makes geolocation technologies. The new gTLD registry operator announced yesterday that it has something called Donuts Labs, through which it will make “strategic investments” in “similar” companies. Its first investment is in California tech startup GeoFrenzy, which operates…

    Kevin Murphy/ DomainIncite- 9 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 18 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology, which allows marketers to send push notifications to mobile users when they are within a designated area, offers some rich opportunities for interactive messages and ensuring that promotions…

    Street Fightin How To's- 8 readers -
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