Geofencing

    • The Evolution of Location-Based Targeting

      More and more marketers and developers are using mobile device coordinate data to better understand their customers or users based on how they move through the physical world. This not only includes visits to retail stores, but shows a complete picture of real world movement, including when a device is at home, at work, at a park, at a school, traveling for business or fun, an ...

      Street Fight- 18 readers -
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

    … is to not treat it as a single data point. Geo-fencing tactics are useful, but only when applied alongside geo-behavioral data, which gives marketers a 360-degree view of their audience. Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers’ offline behavior…

    Street Fight- 31 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 21 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology, which allows marketers to send push notifications to mobile users when they are within a designated area, offers some rich opportunities for interactive messages and ensuring that promotions…

    Street Fightin How To's- 8 readers -
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