• Donuts makes weird investment in startup

    … Donuts has made a surprising investment in a company that makes geolocation technologies. The new gTLD registry operator announced yesterday that it has something called Donuts Labs, through which it will make “strategic investments” in “similar” companies. Its first investment is in California tech startup GeoFrenzy, which operates…

    Kevin Murphy/ DomainIncite- 9 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … that marketers can use to remind consumers about purchases they need to make — like remembering coffee before leaving the grocery store parking lot — or influence impulse purchases. xAd’s proximity targeting platform also can be used to amplify other advertising methods. 2. Koupon Media: Deliver offers based on shopper locations. By combining location…

    Stephanie Miles/ Street Fight- 17 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … have tapped into beacon technology to offer giveaways and original content at music festivals like Bonnaroo and Lollapalooza. Geofencing firm Paytronix has helped a number of restaurant chains to add the technology to their marketing mix. For example, it worked with casual-dining chain Duffy’s Sports Grill to create a “Big Game Giveaway…

    Street Fightin How To's- 8 readers -
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