Geofencing

  • The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

    … Most marketers these days have come to understand the power of location data. By analyzing location signals from apps, brands can gain valuable insights about the audiences they are trying to target. In their simplest form, location signals give marketers insight into consumers’ actual locations. When analyzed over time, location data becomes…

    Street Fight- 32 readers -
  • Donuts makes weird investment in startup

    … Donuts has made a surprising investment in a company that makes geolocation technologies. The new gTLD registry operator announced yesterday that it has something called Donuts Labs, through which it will make “strategic investments” in “similar” companies. Its first investment is in California tech startup GeoFrenzy, which operates…

    Kevin Murphy/ DomainIncite- 11 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 24 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology, which allows marketers to send push notifications to mobile users when they are within a designated area, offers some rich opportunities for interactive messages and ensuring that promotions…

    Street Fightin How To's- 8 readers -
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