Geofencing

  • The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

    … is to not treat it as a single data point. Geo-fencing tactics are useful, but only when applied alongside geo-behavioral data, which gives marketers a 360-degree view of their audience. Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers’ offline behavior…

    Street Fight- 32 readers -
  • Donuts makes weird investment in startup

    … Donuts has made a surprising investment in a company that makes geolocation technologies. The new gTLD registry operator announced yesterday that it has something called Donuts Labs, through which it will make “strategic investments” in “similar” companies. Its first investment is in California tech startup GeoFrenzy, which operates…

    Kevin Murphy/ DomainIncite- 11 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic