Geofencing

  • The Evolution of Location-Based Targeting

    … More and more marketers and developers are using mobile device coordinate data to better understand their customers or users based on how they move through the physical world. This not only includes visits to retail stores, but shows a complete picture of real world movement, including when a device is at home, at work, at a park, at a school…

    Street Fight- 21 readers -
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

    … is to not treat it as a single data point. Geo-fencing tactics are useful, but only when applied alongside geo-behavioral data, which gives marketers a 360-degree view of their audience. Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers’ offline behavior…

    Street Fight- 32 readers -
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