• Donuts makes weird investment in startup

    … Donuts has made a surprising investment in a company that makes geolocation technologies. The new gTLD registry operator announced yesterday that it has something called Donuts Labs, through which it will make “strategic investments” in “similar” companies. Its first investment is in California tech startup GeoFrenzy, which operates…

    Kevin Murphy/ DomainIncite- 8 readers -
  • 5 Geofencing Tools for Customer Acquisition

    …. When they send the right offers to consumers in the right locations, at the right times, merchants who use LocationSmart should be able to increase traffic during non-peak buying hours. 5. NextBee: Automate the delivery of compelling offers. Targeted rewards based on a mobile user’s location can be an effective way to lure in people shopping…

    Stephanie Miles/ Street Fight- 15 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … have tapped into beacon technology to offer giveaways and original content at music festivals like Bonnaroo and Lollapalooza. Geofencing firm Paytronix has helped a number of restaurant chains to add the technology to their marketing mix. For example, it worked with casual-dining chain Duffy’s Sports Grill to create a “Big Game Giveaway…

    Street Fightin How To's- 7 readers -
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