Geofencing

We could not find enough posts and extended the time frame to look at.
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

    … is to not treat it as a single data point. Geo-fencing tactics are useful, but only when applied alongside geo-behavioral data, which gives marketers a 360-degree view of their audience. Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers’ offline behavior…

    Street Fight- 32 readers -
  • The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic