• Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 9 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 6 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 7 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 8 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … parties will team up on custom geofilters for all 32 NFL teams, and users at stadiums, practice facilities and other venues will be able to add these filters to their snaps. Snapchat head of partnerships Ben Schwerin said in the release: The NFL has been a tremendous partner over the past year-and-a-half as we’ve worked to expand our premium sports…

    David Cohen/ AllTwitter- 7 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Bowl that let users take a “Gatorade shower” by pouring a virtual Gatorade cooler over other people’s snaps. The campaign generated an astounding 160 million impressions, more than the 115 million people who tuned into the game. Why? Because users chose to share the brand instead of being paid to do it. The filter was, quite simply, fun and social…

    AllTwitter- 12 readers -
  • Can Snapchat Work for B2B?

    … Snapchat’s Our Stories are now the most popular aspect of the platform. Geofilters (special overlays for snaps that can only be accessed in certain locations) are quite possibly the app’s best feature. They play in integral part of what makes Our Stories so fun and engaging. The functionality never changes, but fresh filters from new locations give…

    Danielle Look/ Relevance- 11 readers -
  • LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO

    … On Location LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO 12 December 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Snapchat opens geofilters to everyone; Barclay’s Bank enlists beacons to help customers with disabilities; Cab…

    Asif Khan/ Street Fightin Google- 7 readers -
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