Geofilters

  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • It’s Facebook’s Turn to Test a Stories Feature

    … and videos to their Facebook Stories, which are visible for 24 hours, and that content does not appear in News Feed or on users’ Timelines. Friends can reply to Facebook Stories with direct messages, and selfie filters and geofilters (sound familiar?) are also available. Heath also pointed out that much like Instagram, the new feature is appearing…

    David Cohen/ AllFacebookin Facebook- 35 readers -
  • Snapchat: Still Growing Strong (Infographic)

    … In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue. An infographic from…

    Inside Facebookin Social- 27 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 35 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … as much as $750,000 for just a 24-hour window. Its newer products, sponsored geofilters and sponsored lenses, were also expensive, sometimes costing millions of dollars. Over the past year, Snapchat has dropped its prices. It now offers programs that start at around $50,000, which, coupled with the API, suggests that Snapchat wants to make…

    AllTwitterin Facebook- 21 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 27 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 22 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 19 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … parties will team up on custom geofilters for all 32 NFL teams, and users at stadiums, practice facilities and other venues will be able to add these filters to their snaps. Snapchat head of partnerships Ben Schwerin said in the release: The NFL has been a tremendous partner over the past year-and-a-half as we’ve worked to expand our premium sports…

    David Cohen/ AllTwitter- 19 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … natural. Chiara Ferragni, the woman behind wildly popular fashion blog The Blonde Salad, formed partnerships with Burberry and Dior. Famed food blogger Joy Wilson (a.k.a. Joy the Baker) published a post on how to make buttermilk biscuits in conjunction with Land O Lakes European Style Super Premium Butter, using the product in her recipe. While…

    AllTwitter- 27 readers -
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