Geofilters

  • The Value of Paid Social

    … pixel capabilities, which enable tracking of on-site actions and audiences for retargeting. Measurement: Measurement studies allow brands to track online and in-store actions. Here is a breakdown of organic versus paid activity, by social platform: Twitter Twitter is a real-time platform where users seek out the latest news and updates. Users…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and more than 66 percent of Snapchat’s 150 million users post every day. Engagement is the keyword for both Snapchat sales folks and the brands that jump on board. The most effective Snapchat campaigns are silly, entertaining and sometimes even mindless. For example, on Cinco de Mayo, Taco Bell released a sponsored lens that turned people’s heads…

    AllTwitterin Facebook- 12 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 12 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 9 readers -
  • Why Snapchat Is Here to Stay

    … to 10 billion between February and April. More than one in three of these active users create Stories, video and photo snaps lasting a full day—an enhancement post-launch to make content less ephemeral. Meanwhile, dwell time is growing quickly, as people spend on average 25 to 30 minutes every day using the platform. Snapchat enables advertisers…

    AllFacebookin Facebook Twitter YouTube- 10 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 9 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … The National Football League created a LinkedIn job posting last month for a managing editor, Snapchat Discover, and more light was shed on this topic today. The league and the messaging application announced a multiyear extension to their current strategic partnership, highlighted by the NFL becoming the first sports league with a presence…

    David Cohen/ AllTwitter- 9 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting. Although mobile advertising has evolved over the past 10 years away from SMS messages…

    AllTwitter- 15 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 21 readers -
  • Can Snapchat Work for B2B?

    … Snapchat’s Our Stories are now the most popular aspect of the platform. Geofilters (special overlays for snaps that can only be accessed in certain locations) are quite possibly the app’s best feature. They play in integral part of what makes Our Stories so fun and engaging. The functionality never changes, but fresh filters from new locations give…

    Danielle Look/ Relevance- 12 readers -