Geolocation

Geolocation is the identification of the real-world geographic location of an object, such as a radar source, mobile phone or Internet-connected computer terminal. Geolocation may refer to the practice of assessing the location, or to the actual assessed location. Geolocation is closely related to the use of positioning systems but may be distinguished from it by a greater emphasis on determining a meaningful location (e.g. a street address) rather than just a set of geographic coordinates.For either geolocating or positioning, the locating engine often uses radio frequency (RF) location methods, for example Time Difference Of Arrival (TDOA) for precision.
Posts about Geolocation
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … Nothing’s worse than seeing an ad for sunscreen on a rainy day in Seattle. By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates. Seeking to bridge the online and offline experience, enterprise…

    Stephanie Miles/ Street Fightin How To's- 27 readers -
  • Whose Data Is It Anyway?

    … for criminal activity, that raises red flags, as well. While Twitter hasn’t been able to do much about rampant racism, it has been firm with law enforcement about perceived snooping. Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream…

    AllFacebookin Google Facebook Twitter- 20 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … is in front of the right audience in the right location–at the exact right time. We are now seeing the first mobile social datasets emerge that offer geolocation data with a proximity down to 100 yards. The close proximity is perfect for OOH and allows us to actually target very granular segmented audiences. Seed engagement in OOH by use of social…

    AllTwitterin Social Twitter- 18 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … a conquesting program by setting up geo-fences around your competitor location(s) and sweetening the deal to increase your share of wallet and loyalty. Beacon/WiFi intelligence and messaging There has been a lot of talk about the promise of Beacon and WiFi signals to support better customer knowledge, messaging and experiences in-store. According…

    Search Engine Watchin Mobile- 44 readers -
  • Is the Gaming Industry the Next Big Marketing Channel?

    … Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is always on the lookout for the next big marketing channel to emerge–and everyone should…

    AllFacebookin Facebook Twitter- 27 readers -
  • Five factors for global SEO success

    …: Italian website: 5) Link building Link auditing, link building and eventually content marketing should take place in each target location. The main approach here, like any link building campaign, is to split target linking websites into target campaigns. Each country should have a pool of websites worth targeting to increase the content…

    Search Engine Watchin Paid Search SEO- 14 readers -
  • 5 Mobile Marketing Tips to Reach Your Customers During Summertime

    … Summer is the time for people to head off on vacation, relaxing and enjoying the long sunny days. So marketing rules need to change a little during this period to coincide with this increased customer mobility and more playful atmosphere. It doesn’t mean your customers are going to stop buying. But it does mean you’ll bring in more revenue if you…

    Relevance- 30 readers -
Get the top posts daily into your mailbox!