• How Retailers Can Bring Home the Beacons

    … and now. What changed since 2008? Only technology. The underlying marketing principles remain the same. What’s your take? Claudio Schapsis is the founder of Georillas, a strategic mobile/hyper-local marketing consulting practice. His customers range from multi-local chains i.e. Subway Argentina, multi-stores places i.e. Grand Central Terminal…

    Street Fightin How To's- 8 readers -
  • Panel: Different Kinds of SMBs Require Different Kinds of Marketing

    …, including Joe Apfelbaum, co-founder and CEO of Ajax Union; Kevin Lee, founder at Didit Search Marketing; Claudio Schapsis, founder at Georillas; Sean Barkulis, director of strategic partnerships at ShopKeep. “The question we are trying to solve is how do you require and retain customers?” said Barkulis, kicking off the discussion with an age-old query…

    Street Fightin EMail- 9 readers -