Geotargeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geotargeting
  • Geo Targeting on Facebook

    … August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it to your search campaigns…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 21 readers -
  • 6 Ways Businesses Leverage Social Media During Live Events

    … to Offer Special Access Geofencing and location targeting are two powerful tactics for driving engagement among a concentrated group on-site. You can deliver premiums such as exclusive content, special event access, or prizes. Sonic leveraged geotargeting to promote their special-edition shakes at Coachella. They used Instagram targeted ads to reach…

    Social Media Examinerin Social- 16 readers -
  • Five factors for global SEO success

    … the geotargeting section of your analytics, any ranking software used and link location/IP tracking. In the first instance it gives an immediate insight to how a website performs multi-nationally, beyond this it allows for the creation of keyword targeting and user profiling. Each essential in their own right. In the end you’ll want…

    Search Engine Watchin Paid Search SEO- 14 readers -
  • 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

    … Whether you love it, hate it, or have claimed a gym with your 1600 CP-level Vaporeon (in which case, I’ve got a Snorlax with your name on it), you can’t escape Pokemon Go. For the uninitiated: Pokemon Go is an augmented reality game that uses the GPS in your mobile device to populate your world with Pokemon. You’ll find new varieties of Pokemon…

    Movable Ink Blogin EMail- 35 readers -
  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 13 readers -
  • Email Spotlight: Finish Line

    … increase Congratulations to Finish Line and all the winners of the 2016 eTail Best-In-Class Awards for their innovative campaigns and excellence in e-commerce! Finish Line and its fellow winners are featured on the eTail website here. This entry was posted in Email Spotlight and tagged contextual emails, geotargeting on Thursday, March 17th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 10 readers -
  • You have the data. Are you making the most of it?

    … Relevance. It’s what drives the most effective marketing. Also called “context” or “contextual marketing,” it’s an idea that’s always been a holy grail for lifting CTR in email. It’s all about making your content valuable to your customers on an individual level. Why deliver the same email to every name on your list when you can target them…

    Movable Ink Blogin EMail- 9 readers -
  • How Retailers Can Reach Their Audience by Targeting Consumer Interests

    …. The results speak for themselves: +300% click-through rates +100% open rates +50% email revenue Target your audience with messaging that appeals specifically to their affinity for local sports, hobbies or interests and give them a personalized experience, and they’re much more likely to engage with your emails and act on your offers. This entry was posted in Contextual Marketing and tagged contextual marketing, email best practices, geotargeting on Wednesday, October 28th, 2015 by Amy Mullen.…

    Movable Ink Blogin Mobile EMail How To's- 8 readers -
  • Trends in Email Marketing: Travel & Tourism Spotlight

    … There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack. According…

    Movable Ink Blogin EMail- 11 readers -
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