Getting Buy In

  • Get Buy-In From Executives With These 6 Common-Sense Reasons

    … You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go. But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services. It’s like…

    Content Marketing Institute- 14 readers -
  • The Biggest Content Marketing Trends in 2017

    … a workshop on how top-performing companies are integrating their sales and content led by Marcus and best-selling author of Same Side Selling, Ian Altman. ROI and measurement I don’t think this one needs explaining. The No. 1 question, every year, is “How do I show the success of my content marketing program?” At CMWorld this year we have more…

    Joe Pulizzi/ Content Marketing Institutein Social- 48 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … the way. Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process. Content marketing strategy Q: How do we get started? The first step in getting started with content marketing is so simple that it often gets overlooked: You need to make sure you have a clear definition of what…

    Jodi Harris/ Content Marketing Institute- 21 readers -
  • Your CEO Needs These 4 Content Marketing Metrics

    You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t impress your CEO. In fact, sharing these metrics with your CEO may demonstrate that you are out of touch with the true needs of the business. Using vanity metrics does not position you as a strategic player, but rather as a tactical marketer la ...

    Content Marketing Institute- 35 readers -
  • The Secret to Content Marketing ROI

    Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. We don’t care where the content comes from.

    Michael Brenner/ Content Marketing Institute- 35 readers -
  • 4 Steps to Get Executive Buy-In for B2B Content Marketing

    B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to research by CEB. Content marketers have a huge opportunity to help guide prospects in the first half of their journey and ensure that their company is on the short list for the first conversation with sales.

    Content Marketing Institute- 22 readers -
  • Is ROI Really What You’re Looking For?

    …. Despite whichever half might be working best. RECOMMENDED FOR YOU: The One Ingredient Your Content Marketing Program Is Missing How to Win Your Battle for Content Marketing Buy-in [50+ Stats] This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bi-monthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Is ROI Really What You’re Looking For? appeared first on Content Marketing Institute. …

    Robert Rose/ Content Marketing Institute- 18 readers -
  • How to Guarantee Internal Buy-in for Your Big Content Projects

    … Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in the noise, or on investing in a voice, brand, and knowledge platform that are a cut above everyone else?” The answer is obvious – no smart leader would ever pick the “noise” option. And yet, buy-in for content…

    Content Marketing Institutein Content- 12 readers -
  • Simplify Your Content Marketing Strategy with a One-Page Plan

    …, contributed articles, long video (monthly) 20+ minutes 4,000+ White paper, application note, eBook, speech, webinar (quarterly) Calls to action Soft: Watch a video. Read blog, magazine article, or white paper. Hard: Enter demand funnel – read a gated white paper, sign up for a webinar, qualify at a trade show or event. Conclusion Adapt the template…

    Content Marketing Institutein Content- 26 readers -