Getting Buy In

  • Get Buy-In From Executives With These 6 Common-Sense Reasons

    … You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go. But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services. It’s like…

    Content Marketing Institute- 20 readers -
  • The Biggest Content Marketing Trends in 2017

    … and important using video and having a visual storytelling strategy are. But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video. We have a CMWorld track dedicated to visual content, including this excellent session…

    Joe Pulizzi/ Content Marketing Institutein Social- 70 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … the way. Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process. Content marketing strategy Q: How do we get started? The first step in getting started with content marketing is so simple that it often gets overlooked: You need to make sure you have a clear definition of what…

    Jodi Harris/ Content Marketing Institute- 26 readers -
  • Your CEO Needs These 4 Content Marketing Metrics

    …. They can help you – the marketer – understand what type of content is resonating with buyers. And they can help your CEO make customer-centric decisions. HANDPICKED RELATED CONTENT: How to Measure Engagement the Right Way Conclusion Don’t waste your CEO’s precious time with metrics that are meaningless. Provide metrics that truly demonstrate how…

    Content Marketing Institutein Content- 35 readers -
  • The Secret to Content Marketing ROI

    Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. We don’t care where the content comes from.

    Michael Brenner/ Content Marketing Institute- 39 readers -