Getting Buy In

  • Get Buy-In From Executives With These 6 Common-Sense Reasons

    … You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go. But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services. It’s like…

    Content Marketing Institute- 20 readers -
  • The Biggest Content Marketing Trends in 2017

    … Executive buy-in We developed the content marketing documentary, The Story of Content: Rise of the New Marketing, specifically to help marketers like you with executive buy-in. It’s definitely helped, but we need to do more. Content marketing is an approach … a way of doing business if you will … and many executives we work with are still firmly set…

    Joe Pulizzi/ Content Marketing Institutein Social- 70 readers -
  • Your CEO Needs These 4 Content Marketing Metrics

    …. They can help you – the marketer – understand what type of content is resonating with buyers. And they can help your CEO make customer-centric decisions. HANDPICKED RELATED CONTENT: How to Measure Engagement the Right Way Conclusion Don’t waste your CEO’s precious time with metrics that are meaningless. Provide metrics that truly demonstrate how…

    Content Marketing Institutein Content- 35 readers -
  • The Secret to Content Marketing ROI

    …, or their budgets. HANDPICKED RELATED CONTENT: How to Win Your Battle for Content Marketing Buy-in [50+ Stats] What is the ROI of content? Let’s start with how we answer the ROI question before really even getting started. I point out that content marketing ROI is higher than the average marketing ROI in every place I’ve looked. At Content Marketing World…

    Michael Brenner/ Content Marketing Institutein Paid Search Content- 39 readers -