Getting Buy In

  • Get Buy-In From Executives With These 6 Common-Sense Reasons

    … You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go. But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services. It’s like…

    Content Marketing Institute- 19 readers -
  • The Biggest Content Marketing Trends in 2017

    … and important using video and having a visual storytelling strategy are. But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video. We have a CMWorld track dedicated to visual content, including this excellent session…

    Joe Pulizzi/ Content Marketing Institutein Social- 69 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … the way. Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process. Content marketing strategy Q: How do we get started? The first step in getting started with content marketing is so simple that it often gets overlooked: You need to make sure you have a clear definition of what…

    Jodi Harris/ Content Marketing Institute- 25 readers -
  • Your CEO Needs These 4 Content Marketing Metrics

    …. They can help you – the marketer – understand what type of content is resonating with buyers. And they can help your CEO make customer-centric decisions. HANDPICKED RELATED CONTENT: How to Measure Engagement the Right Way Conclusion Don’t waste your CEO’s precious time with metrics that are meaningless. Provide metrics that truly demonstrate how…

    Content Marketing Institutein Content- 35 readers -
  • The Secret to Content Marketing ROI

    …, or their budgets. HANDPICKED RELATED CONTENT: How to Win Your Battle for Content Marketing Buy-in [50+ Stats] What is the ROI of content? Let’s start with how we answer the ROI question before really even getting started. I point out that content marketing ROI is higher than the average marketing ROI in every place I’ve looked. At Content Marketing World…

    Michael Brenner/ Content Marketing Institutein Paid Search Content- 39 readers -
  • 2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

    If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers. This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies ...

    Jodi Harris/ Content Marketing Institute- 44 readers -
  • 4 Steps to Get Executive Buy-In for B2B Content Marketing

    … B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to research by CEB. Content marketers have a huge opportunity to help guide prospects in the first half of their journey and ensure that their company is on the short list for the first conversation with sales. B2B…

    Content Marketing Institutein Content- 24 readers -
  • Is ROI Really What You’re Looking For?

    …. Despite whichever half might be working best. RECOMMENDED FOR YOU: The One Ingredient Your Content Marketing Program Is Missing How to Win Your Battle for Content Marketing Buy-in [50+ Stats] This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bi-monthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Is ROI Really What You’re Looking For? appeared first on Content Marketing Institute. …

    Robert Rose/ Content Marketing Institute- 18 readers -
  • How to Guarantee Internal Buy-in for Your Big Content Projects

    … Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in the noise, or on investing in a voice, brand, and knowledge platform that are a cut above everyone else?” The answer is obvious – no smart leader would ever pick the “noise” option. And yet, buy-in for content…

    Content Marketing Institutein Content- 13 readers -
  • Simplify Your Content Marketing Strategy with a One-Page Plan

    … traction, boiling it down to one page will make it easier. A one-page strategy can help you: Crystalize your content marketing strategy Gain stronger buy-in more quickly from executives or clients Keep content producers strategically aligned Get started To create a content marketing strategy in one page, first focus on what the organization…

    Content Marketing Institutein Content- 28 readers -