Getting Buzz

  • Who should you contact when pitching your products to magazines?

    …, photography & layout of the magazine PRODUCTION – in charge of putting the print issue together and getting it to the printer MARKETING – responsible for partnerships & campaigns that drive subscriber growth CIRCULATION – deals directly with subscribers and provides customer service ADVERTISING – in charge of selling advertising…

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  • How to contact celebrities for your products – a step-by-step guide

    … testimonial that you can post on your website and use in your marketing materials. Each of these methods has its own advantages or disadvantages, so it’s best to decide which avenue to pursue based on your budget, the type of product you have and your PR goals. My experience with contacting celebrities When I hired a PR agency to help me get buzz for my…

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  • How to bootstrap the growth of your online store

    … directly in your pitch, significantly increasing your likelihood of getting coverage. Target There are certain journalists that will be more motivated to cover your story than others because of a personal interest or because that is their responsibility for their media organization. Find them by searching “keyword publications” in: Google Twitter…

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  • How to create a press kit for your eCommerce business

    … Would you like your business to be featured – or even mentioned – in your local, or national, media? Just imagine the bump in attention and sales that could generate! If you want to help this type of exposure along, you should put together what’s known as a “press kit”, or “media kit”. Why? Well, to help reporters do their job on your behalf…

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  • 33 PR Tips for Entrepreneurs

    … a photographer, designer, or any other visual artist, a great way to get coverage is to befriend a writer when working on an editorial assignment. When you delve into their story, ask the details about their angle, and develop a relationship, you can not only deliver better content to the final publication, but may also end up getting a feature written about…

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  • How to leverage your press mentions into sales

    … Seeing your products featured on the pages of a top magazine can be exhilarating! But, along with that exhilaration can come a bit of worry – what if you don’t have enough product in stock to meet the demand in sales? Or, worse, what if no one visits your website or buys your products as a result of that mention? Believe it or not, both cases…

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  • How to get your products in holiday gift guides

    …Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot…

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  • Why I ditched the press release and what I do instead

    …If your PR strategy is to write a press release and send it out to the media in hopes of gaining new customers for your product or service, it’s time to stop that right now! Press releases no longer work. Has this press release nightmare happened to you? When I started my eco-friendly t-shirt company, Tees for Change, I spent almost $500 to hire…

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