Getting Buzz

  • Who should you contact when pitching your products to magazines?

    …, photography & layout of the magazine PRODUCTION – in charge of putting the print issue together and getting it to the printer MARKETING – responsible for partnerships & campaigns that drive subscriber growth CIRCULATION – deals directly with subscribers and provides customer service ADVERTISING – in charge of selling advertising…

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  • How to contact celebrities for your products – a step-by-step guide

    … testimonial that you can post on your website and use in your marketing materials. Each of these methods has its own advantages or disadvantages, so it’s best to decide which avenue to pursue based on your budget, the type of product you have and your PR goals. My experience with contacting celebrities When I hired a PR agency to help me get buzz for my…

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  • How to bootstrap the growth of your online store

    … directly in your pitch, significantly increasing your likelihood of getting coverage. Target There are certain journalists that will be more motivated to cover your story than others because of a personal interest or because that is their responsibility for their media organization. Find them by searching “keyword publications” in: Google Twitter…

    Launch Grow Joyin How To's- 15 readers -
  • How to create a press kit for your eCommerce business

    … Would you like your business to be featured – or even mentioned – in your local, or national, media? Just imagine the bump in attention and sales that could generate! If you want to help this type of exposure along, you should put together what’s known as a “press kit”, or “media kit”. Why? Well, to help reporters do their job on your behalf…

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  • 33 PR Tips for Entrepreneurs

    … business people become friends with them and then work with them to help each other promote our businesses. Its called relationship marketing. – Maxwell Ivey, The Blind Blogger But with HARO, Help A Reporter Out, you can get three digest emails per day, outlining a number of stories reporters and bloggers are working on, and what type of sources…

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  • How to leverage your press mentions into sales

    … cases can be true. I’ve had my products featured in a top media outlet and saw over $10,000 of sales in ONE DAY. And I’ve also had my products mentioned and saw ZERO sales from that particular mention. While instant sales from a press mention can be an amazing thing to experience, the reality is that, as an entrepreneur, you sometimes have to do a bit…

    Launch Grow Joyin How To's- 5 readers -
  • How to get your products in holiday gift guides

    …Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot…

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  • Why I ditched the press release and what I do instead

    …If your PR strategy is to write a press release and send it out to the media in hopes of gaining new customers for your product or service, it’s time to stop that right now! Press releases no longer work. Has this press release nightmare happened to you? When I started my eco-friendly t-shirt company, Tees for Change, I spent almost $500 to hire…

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