Getting Found

  • How to Optimize Your HubSpot Website for Speed

    … Are you a patient person? If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print? For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same…

    The IMPACT Blog- 17 readers -
  • 3 Lessons Learned from My First Speaking Engagement [INBOUND Reflections]

    … Last month, I had the privilege of speaking at INBOUND 2017. I can still barely believe it! It was a whirlwind experience, and I’m still processing the awesomeness of getting to stand up in front of over 1,000 people (twice!) and share with them the top 10 things we’ve learned from doing over one hundred Website Throwdowns. As I think about that week, there are three lessons that I learned from this experience I’d love to share with you or any reluctant public speaker. …

    The IMPACT Blog- 15 readers -
  • The Truth About Bad Backlinks. How to Disavow Links Killing Your SEO

    … Believe it or not, there is a such a thing as a bad backlink. Yes, links mean traffic and a boost to your rankings in search results. In fact, Google incorporating links into its algorithm via PageRank is a major part of its success. But that doesn’t mean they’re all good. Some links can actually detrimental to your search engine optimization…

    The IMPACT Blogin SEO How To's- 17 readers -
  • What We Look for in a Marketing Strategist or Consultant (& You Should Too)

    … This November, IMPACT will turn EIGHT YEARS OLD. I know...where has the time gone? I’ve been extremely fortunate to be a part of the IMPACT team for just about four years now, and I’ve loved every single day of being at this amazing company. But IMPACT isn’t just great because of its team outings, Friday Beer Club, and unlimited coffee…

    The IMPACT Blog- 15 readers -
  • What Are Topic Clusters? (& Why Do I Need Them Anyway?)

    … As a marketer, I’m sure you’re constantly looking for ways to improve your content, ways to increase your organic search traffic, and ways to drive target qualified leads to your website. Unfortunately, search engines are tricky, and figuring out how they work can give any digital marketer a severe headache. With algorithms constantly changing…

    The IMPACT Blog- 11 readers -
  • What is Amazon Spark (& How Can Marketers Use it?)

    … Amazon Spark was released earlier this month putting the online giant into yet another digital space -- social networking. Only available on Amazon’s mobile app, Spark is a place for users to share photos of different products they’ve tried or are selling via the Amazon Marketplace, and explore suggestions…

    The IMPACT Blogin How To's- 16 readers -
  • 50 Optimization Tips For Google AdWords Success [Infographic]

    … Depending who you ask, Google AdWords can be one of the best advertising platforms you’ve ever used in terms of ROI, or one of the biggest wastes of marketing budget. And if I’m honest, both statements are true. You see the thing is, that if you don’t set up an AdWords campaign correctly, or optimize it accordingly, then you can be sure…

    The IMPACT Blogin Paid Search Google- 15 readers -
  • 7 Common Video Marketing Mistakes Every Brand Must Avoid

    … I’m sure you’ve heard it time and time again, but it’s important - incorporating video into your overall marketing strategy is an absolute necessity. But like most things we need in life, it doesn’t always come easily. With that being said, you can no longer avoid video marketing, in fact, you should embrace it. Reports suggest by 2019 80…

    The IMPACT Blog- 13 readers -
  • How to Get Even More Out of Your "Unicorn" Content

    … Blogging is no doubt the cornerstone of inbound marketing. We all agreed on that a few years ago -- but things have changed since then. It’s not longer just about writing blogs; You have to write blogs that have certain keywords, are of a certain length, are chock-full of images, link out to reputable sources, link to your own reputable sources…

    The IMPACT Blogin Content How To's- 11 readers -
  • Marketing School: The Marketer’s 7-Point Checklist to Advanced SEO

    … Let's be real. SEO is not an easy concept, right? For me, it was something I never enjoyed learning, implementing, or trying to improve, but it's so important. Optimizing your website pages means you're actively trying to make it easier to understand and get found by both your visitors and search engines. In today's competitive online…

    The IMPACT Blogin SEO- 16 readers -
  • 7 Cheap Ways to Upgrade Your Website

    … See the man in the photo above? He’s what we millennials would call “ballin’ on a budget.” I don’t know about you, but I want to be ballin’. Unfortunately, we all have budgets, especially when it comes to spending money on our websites. So, in order to make our big budget visions happen, we have to make the most with what we have. Let’s talk…

    The IMPACT Blog- 11 readers -
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