Getting Found

  • 4 Google AdWords Changes You Need to Know & How to Take Advantage of Them

    … Earlier this year Google announced a ton of new changes and updates coming to Google AdWords. You may have heard of these changes, but haven't really given them your full attention. Maybe you were too busy or waiting until they all finally rolled out, but now that the end of the year is approaching, it’s time to take full advantage of them…

    The IMPACT Blogin Google- 13 readers -
  • 12 Super-Effective Ways to Promote Your Upcoming Webinar

    … You did it! You planned an awesome webinar on something you’re passionate about. So, how do you get the word out there and get people to show up to see all the great things you have to say? You could try to just wait it out and hope people will find it organically, but chances are, that probably won’t work all that well…

    The IMPACT Blog- 10 readers -
  • 11 Useful Metrics That Are Easy to Find & Measure on Google Analytics

    … Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal. You should have it on your site, and if you don’t, you can get started really quickly and start tracking visitors right here. This article will show you how to find and measure many of your crucial marketing metrics…

    The IMPACT Blogin Google- 9 readers -
  • 25 Ways The Best Marketers Increase Website Traffic

    … One of the biggest problems marketers face when they get started with Inbound Marketing is website traffic. The competition for traffic has increased dramatically with the rise of internet marketing and it takes time to build a steady flow of website visitors. Getting website traffic, however, isn’t nearly as difficult as it seems at first -- and there are virtually unlimited ways to do it (though some work better than others.) …

    The IMPACT Blog- 6 readers -
  • The Art of Newsjacking (And It's SEO Benefits)

    … After the movie came out, I was obsessed with the Titanic. Leo and Kate fandom aside, my classmates and I needed to know everything about the movie and the ill-fated ship it was based on. Our school library bought every book it could on the topic and there were mile-long waitlists for each of them. It was all we saw on TV, read about…

    The IMPACT Blog- 10 readers -
  • 7 Things I Wish I Knew Before I Started Facebook Advertising

    … Facebook advertising has changed dramatically since it first started. The massive amounts of data that Facebook collects from its users on their site and across the web allowed them to transform a simple platform to gain likes and a bit of traffic into a robust and complex advertising behemoth that rivals search monster, Google AdWords…

    The IMPACT Blog- 12 readers -
  • What Snapchat Memories Means for Marketers

    … Snapchat has been slowly morphing from a goofy app for teenagers into a legitimate and powerful marketing opportunity for businesses. In it’s early days, it was a simple way to send pictures to someone without taking up memory on your phone, but with every update released the evolution of snapchat into a media destination has continued. First…

    The IMPACT Blog- 8 readers -
  • Facebook Marketing in 2016: How to Optimize it for Your Business

    … Facebook has been a withstanding social media platform. Facebook has been a withstanding social media platform. It has over 1.09 billion daily active users on desktop. (Tweet This!) Over 989 million daily active users on mobile devices. (Tweet This!) 5 new profiles are created every second. (Tweet This!) 50% of 18-24 year olds visit Facebook…

    The IMPACT Blog- 8 readers -
  • Should My Business Use PPC Advertising? These 3 Can't Lose.

    … Saying people are "iffy" about PPC would be an understatement. Depending on who you ask, PPC advertising either prints money for your business or is complete waste of time and budget -- but it's really not that black and white. In reality, there are several factors that can determine the success your company has with PPC, but one of the most…

    The IMPACT Blogin Paid Search- 6 readers -
  • Breaking the Ice: How to Start a Conversation on Social Media

    … As a business just getting started on social media, your first concern will be how you can grow your audience and start generating real traction from the channels you’ve decided to target. The best way to do this is to jump right in and start engaging. But how? Even though it seems easier to speak to someone when you’re behind a screen, it can still be hard to get a conversation rolling. …

    The IMPACT Blog- 13 readers -
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