Ghost Writing

  • Is It Morally Okay to Ghostwrite Thought Leadership?

    … out the truth about Santa Claus. At that point, I vowed to never enter what I saw as the seedy underworld of ghostwriting. Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” Guest posts, op-eds, thought leadership…

    The Content Strategist- 13 readers -
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