Giant Media

  • An Analysis of Why Video Ad Campaigns Take Off

    … it. When Rimmel London—a Giant Media client—launched a 2014 video campaign, the beauty brand knew it needed to do something different. Seeking an innovative way to tell their story, the company decided to invest its energy in a three-part video series that teaches people something new — the cultural impact of the ’60s "mod" scene and how today’s women…

    Adknowledge Blogin YouTube- 9 readers -
  • Native Video and Pre-Roll: What’s Best for You?

    … with your company. Rimmel London, for instance, recently launched a three-part educational video series about the history of mod culture. In total, the campaign generated more than 600,000 views. (Giant Media not only handled the production of those ads, but seeded them, as well.) Because native content is designed with “storytelling” in mind, it’s…

    Adknowledge Blogin YouTube- 12 readers -
  • What, Exactly, Is Native Advertising?

    As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring El ...

    Adknowledge Blog- 15 readers -
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