Giant Media

  • An Analysis of Why Video Ad Campaigns Take Off

    … it. When Rimmel London—a Giant Media client—launched a 2014 video campaign, the beauty brand knew it needed to do something different. Seeking an innovative way to tell their story, the company decided to invest its energy in a three-part video series that teaches people something new — the cultural impact of the ’60s "mod" scene and how today’s women…

    Adknowledge Blogin YouTube- 10 readers -
  • Native Video and Pre-Roll: What’s Best for You?

    … Video is one of the newest areas of digital marketing, and if you’re planning a campaign, you might find yourself in territory that you haven’t yet explored. One of the first questions you’ll encounter is whether to run a native or pre-roll campaign. The answer, ultimately, depends on your marketing goals. The “best” marketing channel…

    Adknowledge Blogin YouTube- 12 readers -
  • What, Exactly, Is Native Advertising?

    As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring El ...

    Adknowledge Blog- 17 readers -
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