Giant Media

  • An Analysis of Why Video Ad Campaigns Take Off

    … If you go to YouTube and search "cat video", you’ll very quickly see that the top results have tens of millions of views. The majority of these snippets were recorded in someone’s living room with a smartphone—they were just for kicks. Nobody spent a dime on marketing or building an audience around these videos. It just kind of happened…

    Adknowledge Blogin YouTube- 9 readers -
  • Native Video and Pre-Roll: What’s Best for You?

    … Video is one of the newest areas of digital marketing, and if you’re planning a campaign, you might find yourself in territory that you haven’t yet explored. One of the first questions you’ll encounter is whether to run a native or pre-roll campaign. The answer, ultimately, depends on your marketing goals. The “best” marketing channel…

    Adknowledge Blogin YouTube- 10 readers -
  • What, Exactly, Is Native Advertising?

    As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring El ...

    Adknowledge Blog- 13 readers -
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