Gift Cards

A gift card is a restricted monetary equivalent or scrip that is issued by retailers or banks to be used as an alternative to a non-monetary gift.Highly popular, they rank as the second-most given gift by consumers in the United States (2006) and the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In 2012, nearly 50% of all US consumers claimed to have purchased a gift card as a present during the holiday season. In Canada, $1.
Posts about Gift Cards
  • New wrinkle on old tech support scam appearing

    … you to buy a Steam gift card. Steam is a PC gaming platform and games can be bought with the gift cards. They’ll ask you for the Steam card’s serial number as the form of payment. Then they’ll say the number on the Steam card is invalid and they’ll give you a refund, but you need to then buy an iTunes gift card and give them that serial number…

    Greg's Corner- 17 readers -
  • Backpage now takes gift cards as payment for trafficking ads

    … After having the credit card companies cease doing business with them, forcing them to turn to Bitcoin, Backpage has now made it much easier and more anonymous to purchase sex ads. According to an article by the Dallas Morning News, Backpage is now accepting gift cards as payment for their ads for prostitution. The same gift cards you can buy…

    Greg's Corner- 14 readers -
  • Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

    … system. Gift cards – Gift cards are now ubiquitous for premium brands. In fact, 72 percent of customers spend 20 percent more than the stated value of a gift card, and 90 percent of gift cards are used within the first 60 days of purchase. Additionally, a whopping 93 percent of American consumers purchase or receive a gift card annually and spend…

    Street Fight- 18 readers -
  • Unload the gift cards you didn’t want

    … Unload the gift cards you didn’t want Are you a vegan who got a gift card to the hunting store? Are you an XBox player who received a PlayStation Store gift card? Are you anybody who got a gift card from Applebee’s? Well fear not, because a solution is at hand. With the gift giving holidays behind us many of us may have received a gift card we…

    Greg's Corner- 17 readers -
  • Beware of this Amazon scam on Cyber Monday

    … Beware of this Amazon scam on Cyber Monday Today is known as Cyber-Monday, an internet alternative to Black Friday. It’s supposed to be a day of deals, but it can also be a day of scams. While you wouldn’t think of Amazon.com being a haven for scammers it sure can be. Not unlike Ebay, Amazon has a number of third-party vendors. Some of these…

    Greg's Corner- 19 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … idea, gift cards are a great option. Make it simple. Use a loyalty program to bring them back – bringing back your fourth quarter customer can help drive sales during a slower first quarter. Provide special offers in exchange for reviews – reviews can help drive conversions year round. Take advantage of your higher traffic to increase…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • New online scam uses iTunes gift cards

    … New online scam uses iTunes gift cards Police in Upstate New York are telling people to be aware of a new scam taking place on some online classifieds sites. According to authorities scam artists posing as online sellers of a vehicle are asking people to pay with iTunes gift cards. The ‘sellers’ instruct the buyers to call a toll-free number…

    Greg's Corner- 10 readers -