Gift Cards

A gift card is a restricted monetary equivalent or scrip that is issued by retailers or banks to be used as an alternative to a non-monetary gift.Highly popular, they rank as the second-most given gift by consumers in the United States (2006) and the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In 2012, nearly 50% of all US consumers claimed to have purchased a gift card as a present during the holiday season. In Canada, $1.
Posts about Gift Cards
  • New wrinkle on old tech support scam appearing

    … If you’re not familiar with the tech support scam, here’s how it works. You’re on your computer, browsing the web when all of a sudden a pop-up appears. It says something to the effect of you have a virus and you need to call a Microsoft technician right away. It then provides you with a toll-free number. When you call the number, someone says…

    Greg's Corner- 17 readers -
  • Backpage now takes gift cards as payment for trafficking ads

    … After having the credit card companies cease doing business with them, forcing them to turn to Bitcoin, Backpage has now made it much easier and more anonymous to purchase sex ads. According to an article by the Dallas Morning News, Backpage is now accepting gift cards as payment for their ads for prostitution. The same gift cards you can buy…

    Greg's Corner- 14 readers -
  • Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

    … system. Gift cards – Gift cards are now ubiquitous for premium brands. In fact, 72 percent of customers spend 20 percent more than the stated value of a gift card, and 90 percent of gift cards are used within the first 60 days of purchase. Additionally, a whopping 93 percent of American consumers purchase or receive a gift card annually and spend…

    Street Fight- 18 readers -
  • Unload the gift cards you didn’t want

    … Unload the gift cards you didn’t want Are you a vegan who got a gift card to the hunting store? Are you an XBox player who received a PlayStation Store gift card? Are you anybody who got a gift card from Applebee’s? Well fear not, because a solution is at hand. With the gift giving holidays behind us many of us may have received a gift card we…

    Greg's Corner- 17 readers -
  • Beware of this Amazon scam on Cyber Monday

    … Beware of this Amazon scam on Cyber Monday Today is known as Cyber-Monday, an internet alternative to Black Friday. It’s supposed to be a day of deals, but it can also be a day of scams. While you wouldn’t think of Amazon.com being a haven for scammers it sure can be. Not unlike Ebay, Amazon has a number of third-party vendors. Some of these…

    Greg's Corner- 19 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … – explore different ways of pitching your discounts. Should you do 50% off, $25 off, or buy one get one free? Provide quality customer support – real-time customer support via live chat, social media, or phone can help overcome barriers to purchasing on your website. Make gift cards easy to purchase – when a visitor doesn’t have the perfect gift…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • New online scam uses iTunes gift cards

    … New online scam uses iTunes gift cards Police in Upstate New York are telling people to be aware of a new scam taking place on some online classifieds sites. According to authorities scam artists posing as online sellers of a vehicle are asking people to pay with iTunes gift cards. The ‘sellers’ instruct the buyers to call a toll-free number…

    Greg's Corner- 10 readers -
  • Facebook Surveying Ads Manager Users

    … Facebook continues to conduct surveys of both users and advertisers in an attempt to keep refining its offerings, and the latest effort was aimed at the latter — specifically, Ads Manager users. The Shpilman shared the screenshots above and below with AllFacebook, in which a module appeared atop Ads Manager, reading: We’d like to hear from…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Teach Before You Sell with Educational Lead Generation Offers

    … office and interview them. You will be surprised at how eager people are to give their opinions. You don’t need to promise expensive gift cards; I have found that people will come in for interviews for a small token of appreciation such as free food! You then talk to them and find out what questions they actually have regarding your solution…

    WordStreamin Paid Search Twitter- 22 readers -
  • 4 Profitable Promotions To Attract Holiday Shoppers

    … discount in exchange for buying in bulk. This will help push up average order volume and give you a nice percentage-off deal to draw in shoppers. 4. Gift Card Discounts Gift cards present a few huge advantages in the holiday season: They provide an easy solution for the indecisive gifter. They can be delivered instantly for late shoppers. They almost…

    David Rekuc/ Marketing Landin EMail- 30 readers -
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