Gift Cards

A gift card is a restricted monetary equivalent or scrip that is issued by retailers or banks to be used as an alternative to a non-monetary gift.Highly popular, they rank as the second-most given gift by consumers in the United States (2006) and the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In 2012, nearly 50% of all US consumers claimed to have purchased a gift card as a present during the holiday season. In Canada, $1.
Posts about Gift Cards
    • New gift card scam on the rise

      With the holidays having just passed it’s almost a guarantee that many of us have gift cards looking to burn a hole in our pockets. While gift cards make a convenient gift to give and receive unfortunately, there are some risks inherent with gift cards these days. In the past. we’ve discussed such scams as people wanting gift cards as payment for either items or services.

      Greg's Corner- 11 readers -
  • New wrinkle on old tech support scam appearing

    … If you’re not familiar with the tech support scam, here’s how it works. You’re on your computer, browsing the web when all of a sudden a pop-up appears. It says something to the effect of you have a virus and you need to call a Microsoft technician right away. It then provides you with a toll-free number. When you call the number, someone says…

    Greg's Corner- 17 readers -
  • Backpage now takes gift cards as payment for trafficking ads

    … After having the credit card companies cease doing business with them, forcing them to turn to Bitcoin, Backpage has now made it much easier and more anonymous to purchase sex ads. According to an article by the Dallas Morning News, Backpage is now accepting gift cards as payment for their ads for prostitution. The same gift cards you can buy…

    Greg's Corner- 14 readers -
  • Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

    … system. Gift cards – Gift cards are now ubiquitous for premium brands. In fact, 72 percent of customers spend 20 percent more than the stated value of a gift card, and 90 percent of gift cards are used within the first 60 days of purchase. Additionally, a whopping 93 percent of American consumers purchase or receive a gift card annually and spend…

    Street Fight- 18 readers -
  • Unload the gift cards you didn’t want

    … Unload the gift cards you didn’t want Are you a vegan who got a gift card to the hunting store? Are you an XBox player who received a PlayStation Store gift card? Are you anybody who got a gift card from Applebee’s? Well fear not, because a solution is at hand. With the gift giving holidays behind us many of us may have received a gift card we…

    Greg's Corner- 17 readers -
  • Beware of this Amazon scam on Cyber Monday

    … vendors can be potential scammers, especially if they’re asking for payments in Amazon gift cards. A number of people claim that they’ve ordered something on Amazon, bur they were asked to contact the seller before purchasing the item. The seller would then request that the buyer purchase an Amazon gift card, then give them the serial number…

    Greg's Corner- 19 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … – explore different ways of pitching your discounts. Should you do 50% off, $25 off, or buy one get one free? Provide quality customer support – real-time customer support via live chat, social media, or phone can help overcome barriers to purchasing on your website. Make gift cards easy to purchase – when a visitor doesn’t have the perfect gift…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • New online scam uses iTunes gift cards

    … New online scam uses iTunes gift cards Police in Upstate New York are telling people to be aware of a new scam taking place on some online classifieds sites. According to authorities scam artists posing as online sellers of a vehicle are asking people to pay with iTunes gift cards. The ‘sellers’ instruct the buyers to call a toll-free number…

    Greg's Corner- 10 readers -
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