Gigaom

Gigaom is a blog-related media company started by Om Malik in San Francisco, California. The blog offers news, analysis, and opinions on startups, emerging technologies, and other technology related topics. It is listed on CNet's Blog 100 list.
Posts about Gigaom
  • What Will Facebook Privacy Be Like in 2025?

    … individuals from each other to weaken them. As we enter back into the village, privacy naturally disappears against convenience and the human need for connection. CBS Interactive editor Dan Farber: As we have seen with the NSA (National Security Agency) revelation, no data is safe from those who want to access it; however, that does not mean great…

    David Cohen/ AllFacebookin Social Google- 13 readers -
  • Google’s DoubleClick Failure Causes Ad-Free Morning On Major Sites

    … Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour. DoubleClick’s platform is used by scores of major publishers. Gigaom reported ads failed to serve on its own website and others such as Forbes, VentureBeat and Buzzfeed during the outage, likely resulting in millions of lost ad revenue…

    Ginny Marvin/ Marketing Landin Google- 7 readers -
  • Retail Marketers' Top Digital Channels

    … Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole and Gigaom Research. Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last. Email…

    MarketingProfsin Social SEO Display Google Twitter YouTube- 6 readers -
  • Social Marketing Return on Investment Must Come from Within

    … that we understand our clients’ business objectives, apply them to the social space and develop metrics that tell something useful.”—Marshall Manson, Ogilvy & Mather Understand the importance of “earned impression”: “There are media-mix models that say a paid impression is worth ‘x’ and [that marketers should] move the needle this way. What about…

    Dex Mediain Social- 8 readers -
  • How to Write Successful Emails (and Improve Open Rates)

    … rates are going down. Some feel like this filtering system will not affect their open rates because Gmail isn’t the largest email provider. That was true a few years, but not anymore. According to Gigaom, Gmail dominated the world market of email and broke the tie with Hotmail back in 2012. Gmail has over 425 million monthly users as of 2012 (last…

    @ProBloggerin SEO EMail Google Facebook How To's- 4 readers -
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