Gigaom

Gigaom is a blog-related media company started by Om Malik in San Francisco, California. The blog offers news, analysis, and opinions on startups, emerging technologies, and other technology related topics. It is listed on CNet's Blog 100 list.
Posts about Gigaom
  • What Will Facebook Privacy Be Like in 2025?

    … governance structures to be effective. There will be no privacy to speak of. We will have given away all of it, and there will rise groups who protect the different interests of vulnerable groups. Media Psychology Research Center director Pamela Rutledge: Public perception is understandably narrow; most see privacy as being about Facebook settings…

    David Cohen/ AllFacebookin Social Google- 14 readers -
  • Google’s DoubleClick Failure Causes Ad-Free Morning On Major Sites

    … Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour. DoubleClick’s platform is used by scores of major publishers. Gigaom reported ads failed to serve on its own website and others such as Forbes, VentureBeat and Buzzfeed during the outage, likely resulting in millions of lost ad revenue…

    Ginny Marvin/ Marketing Landin Google- 7 readers -
  • Retail Marketers' Top Digital Channels

    … Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole and Gigaom Research. Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last. Email…

    MarketingProfsin Social SEO Display Google Twitter YouTube- 6 readers -
  • Social Marketing Return on Investment Must Come from Within

    … that we understand our clients’ business objectives, apply them to the social space and develop metrics that tell something useful.”—Marshall Manson, Ogilvy & Mather Understand the importance of “earned impression”: “There are media-mix models that say a paid impression is worth ‘x’ and [that marketers should] move the needle this way. What about…

    Dex Mediain Social- 8 readers -
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