Gimbal

  • Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

    … and transparency of location data are top concerns for marketers. What Advertising Companies Are Doing to Capitalize on Voice Tech (Digiday) Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms. As a result, agencies are making significant investments in cracking the tech. How Local…

    Street Fightin SEO Mobile- 15 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … already using the Gimbal platform include Scanlife, SnipSnap, and Perfect365. To source the data, Gimbal partners with a number of local data companies including Kochava Collective and Unacast. Gimbal’s platform-as-a-service spares mobile app publishers the need to hire developers or task their own developers with laying out an infrastructure…

    Street Fight- 17 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 11 readers -
  • Gimbal CEO Says Getting Beacons Right Means Moving Beyond the Coupon

    … Jeff Russakow, has only been the CEO and President of Gimbal for about six months, but he’s clearly been drinking the Kool-Aid. He doesn’t just talk about Gimbal and its location-based technology, he gushes about it, firing factoid after factoid about its history, evolution, and potential. The previous CEO of Findly, an on demand recruitment…

    Street Fight- 20 readers -