Gini Dietrich

    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 18 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … content themes Once you have a set of monthly content themes, brainstorm a set of blog post ideas for each theme. These blog posts can be individual content servings or a related series. Roger Parker has a very useful methodology for creating a blog post series (or any content for that matter). Once you have your monthly content themes, you can adapt…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …. For example, MarketingProfs’s Ann Handley shared 3 Examples From The Cutting Room Floor of My Latest Presentation – the content that didn’t make a presentation. I love this idea. You’ve already done the work and it’s new examples for your core audience! Republish columns employees publish on other media entities. Your company’s industry experts don’t…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 5 Social Media Content Formats Your Business Needs

    … important lines to guide readers. Select short words. (Hat tip: Winston Churchill) 2. Social Media Content Format: Images Images include a variety of options: pictures, photographs, charts, infographics, cartoons and even activity books. (BTW, I wrote Marketo’s Let’s Get Visual ebook. ) 74% of social media marketers use images according to Social…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 13 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Are you becoming an obsolete marketing professional?

    … that much more to brand, culture, their communities and themselves. Gini Dietrich, Chief Executive Officer at Arment Dietrich, Inc. and Author of Spin Sucks To stay relevant, of course I do the things most people do: Read, read, and read some more. But I’m also a tinkerer. The philosophy at Arment Dietrich has always been that we never introduce…

    {grow}in Mobile- 18 readers -
  • Content Curation Grows Up: What You Need To Know

    …, content curation requires a documented strategy to reach its maximum potential. It must be integrated into your documented editorial mission. Further, content curation thrives on intelligent content. To effectively curate owned content, you must be able to identify related and relevant content. Content Marketing Institute’s Joe Pulizzi realized…

    Heidi Cohen/ Heidi Cohenin Content How To's- 29 readers -
  • Blogging Blarney (& How You Can Fix It!)

    … Blogging Tactic: Craft customer focused content. Answer customers’ questions, offer patterns and recipes, and show them how to use your products. Give them the information they need to buy from you. Kay Gardiner and Ann Shayne of Mason Dixon Knitting bring their readers into their posts. Mason Dixon Knitting Includes Their Readers In Their Blog Post 7…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 16 readers -
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