Gini Dietrich

    • 2017 Content Marketing Resolutions

      5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … content themes Once you have a set of monthly content themes, brainstorm a set of blog post ideas for each theme. These blog posts can be individual content servings or a related series. Roger Parker has a very useful methodology for creating a blog post series (or any content for that matter). Once you have your monthly content themes, you can adapt…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Internal Content Curation VS External Content Curation

    … Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 12 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Are you becoming an obsolete marketing professional?

    … in digital marketing, I fear this scenario of obsolescence more than any other beyond my family, my team, and my health. If you want a career rather than a momentary milestone, relevancy is EVERYTHING. I try to tackle this in 5 ways: 1. Read and read and read. then study — I look at TONS of blogs, emails, books, magazines, etc. every day. I am…

    {grow}in Mobile- 15 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
  • Blogging Blarney (& How You Can Fix It!)

    … to be available the day that their post is published.) Boost Blog Traffic gets a ton of comments. Jon Morrow weighed in on his post where appropriate. This is an amazing blog post on its own but the conversation helped it to garner 18k+ social shares! If Jon Morrow Can Respond to Comments, So Can You. Actionable Blogging Tactic: Respond to meaty…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 15 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … #1 as a Social Media Examiner Top 10 Social Media blog of 2015. (BTW—we were shortlisted in 2015.) NOTE: Before analyzing Buffer’s social media falloff so you can keep your social media traffic from declining, it’s important to note that we applaud Buffer and Kevan Lee in particular for their transparency in sharing this information. We hope our…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 14 readers -
  • Quality User Generated Content: How To Fill Your Calendar

    … with quality user-generated content User-generated content can be a useful addition to your content offering. 1. Have a guest content strategy (aka Guest blog posts) User-generated content can produce what Rand Fishkin call’s 10x content guest posts if you do the key behind-the-scenes work. Social Media Examiner is built on guest blog posts. They have…

    Heidi Cohen/ Heidi Cohenin Content How To's- 14 readers -
Get the top posts daily into your mailbox!