Gini Dietrich

    • Why You Need Email Newsletters To Crush Your Marketing

      Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that circulates communications.

      Heidi Cohen/ Heidi Cohenin EMail- 13 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Why You Need Influencer Relations Marketing Now

    …. Spotlight customers using your products. Use their photos or yours. Get their permission first, especially if “Under 13s” are involved. Create a regular blog column focused on your customers. For example, Spin Sucks’s Gini Dietrich ran a #FollowFriday interview of its Twitter followers.I love this column from 2012 featuring Orbit Media’s Andy…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 42 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap.

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …, small businesses must build owned social media platforms. This means blogs. Chris Brogan has said, “Blogging isn’t dead!“ Spin Sucks’s Gini Dietrich repeated this business blogging call-to-action. Blogging is one of the original social media formats. But Buffer’s research didn’t include blogging as a form of social media! Need blogging help…

    Heidi Cohen/ Heidi Cohenin Social- 37 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 42 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Internal Content Curation VS External Content Curation

    …. Gini Dietrich writes Gin and Tonic every Saturday. The Internal Content Curation VS External Content Curation bottom line: In today’s attention-poor market, content marketers need ways to attract prospects with quality content that breaks through the clutter. More content creation isn’t the answer. Internal and external content curation…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 43 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • How To Create Must-Read Recurring Content Columns

    …. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. If you couldn't attend this exciting conference, consider buying a Virtual Pass. You’ll get all of the sessions and can watch them on your schedule! Free Content Marketing Kit Practical, how-to guidance and advice from experts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
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