Gini Dietrich

  • Content Marketing World Authors

    … Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 5 Social Media Content Formats Your Business Needs

    … cited live video as the leading social media trend. Live video is 2016’s darling of the social media content formats. Live video presents a raw view of the world. You have to be willing to be a real person, warts and all. Social Boom’s Kim Garst, the diva of Periscope, admitted she had to get over the wall between public and private. Kim Garst…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 10 readers -
  • How To Create Must-Read Recurring Content Columns

    … Krugman and David Brooks. Or take a broader view with a regular feature on a category like sports. When I worked at The Economist, the Obituary was the most popular column. No surprise. It’s gossip Economist-style. Regular recurring content columns I wrote a regular biweekly column for ClickZ called Actionable Analysis. I get the power of recurring…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 9 readers -
  • Are you becoming an obsolete marketing professional?

    …. But for the first time, about one-third of the class was under the age of 25. The Millennials are coming! Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media…

    {grow}in Mobile- 13 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • Blogging Blarney (& How You Can Fix It!)

    Blogging Success: 17 Ways To Change Your Luck While blogs may not be as sexy as they were, it’s easy to be lured in by the blarney surrounding them. You don’t need the luck of the Irish to be a successful blogger but blogging takes more than charm to accomplish your goals. (I’m sure that my Irish friend Ian Cleary of RazorSocial will agree with this!) 17 Pieces of blogging b ...

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    How To Keep Your Social Media Traffic From Declining Social media is key to reaching your maximum potential audience for each piece of your content marketing. Yet, how are you supposed to succeed in driving traffic via social networks when poster child Buffer admits it has a social media #FAIL? Buffer’s social media associated traffic declined 45% or about 100,000 visits per month.

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Quality User Generated Content: How To Fill Your Calendar

    3 Types of Quality User-Generated Content To Drive Results My dad was a World War II veteran but he never celebrated Veteran’s Day. His green army uniform hung on a wooden beam up in our attic. Maybe it was because my dad served behind the lines in the US Army’s Signal Corps in London. His job was to decode enemy messages and transmit them to Allied headquarters.

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … core keywords. Focus and organize your blog content for users and search engines. Spin Sucks’ Gini Dietrich uses mind maps to plot keyword terms. Focus each blog post on one of your long tail keyword terms. The objective is to provide quality content, not keyword stuffing. Include a long tail keyword phrase in your headline (where possible). Within…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 18 readers -
  • Improve Your Content Marketing To Drive Performance

    … until people can actually find it.” To this end, optimize your content by platform (including relevant social media networks) and for keyword searches. Select your keyword terms. Spin Sucks’ Gini Dietrich talked about using mind maps to plot your keyword terms. Focus on your key platform. Don’t be everywhere was a common theme of Content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … Contributors at Content Marketing World Don’t miss your chance to see five Relevance contributors live at Content Marketing World. Here’s a breakdown of their sessions: Gini Dietrich Media Relations + Content = SEO (September 9, 10:45 am – 11:30 am) Do you want to build your search results, but don’t know where to start? Are you charged…

    Danielle Look/ Relevancein SEO Content- 10 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … of Houston Graduate College of Social Workstudying vulnerability, courage, worthiness and shame New York Times bestselling author Her 2010 TEDx Houston talk, “The Power of Vulnerability”, is one of the top five most viewed TED talks in the world, with over 14 million viewers Brian Halligan & Dharmesh Shah Wednesday September 9, 2:45 p.m. Brian…

    Danielle Look/ Relevance- 13 readers -
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