Gini Dietrich

  • Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

    … Annual content planning is the answer to filling your content marketing editorial calendar. Use a mix of the 5 types of annual content including annual, seasonal (or quarterly), monthly, holiday and conference/event content. Includes tips and examples. The post Annual Content Planning: How To Kickstart Filling Your Editorial Calendar appeared…

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • Why You Need Email Newsletters To Crush Your Marketing

    … word for it! Recently Spin Sucks’ Gini Dietrich and Convince and Convert’s Jay Baer started regular email newsletters. If these two marketing megastars think email newsletters are worth their time, you should pay attention. Baer jumps on marketing trends in their infancy. He just sent his first weekly email newsletter. Published on Sundays…

    Heidi Cohen/ Heidi Cohenin EMail- 27 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    …. Here’s what an influencer request destined for the trash looks like: Function: Attracts attention and broadens audience with associated names. Who: Tends to be promoters and influencers. Ideally you take a page from Aaron Orendorff. Build relationships before you ask for the influencer’s input. Even your readers and co-workers have feelings…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Spin Sucks’s Gini Dietrich uses…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
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