Gini Dietrich

    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
    • 2016 Small Business Social Media Trends Trump Understood

      Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...

      Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … they can maintain. Determine the schedule and content that work best for your business. For example, Spin Sucks’s Gini Dietrich publishes a video curation post every Saturday. It’s fun content her audience enjoys consuming. It’s entitled “Gin & Topics”, a play on her name. Test different options. Pricenomics uses a small $50 budget to A/B test…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Internal Content Curation VS External Content Curation

    …. Gini Dietrich writes Gin and Tonic every Saturday. The Internal Content Curation VS External Content Curation bottom line: In today’s attention-poor market, content marketers need ways to attract prospects with quality content that breaks through the clutter. More content creation isn’t the answer. Internal and external content curation…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • 5 Social Media Content Formats Your Business Needs

    …. It’s worth using. Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. ) It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    Blogging Alive and Kicking At The Center Of Your Marketing Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio.

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • Are you becoming an obsolete marketing professional?

    … that much more to brand, culture, their communities and themselves. Gini Dietrich, Chief Executive Officer at Arment Dietrich, Inc. and Author of Spin Sucks To stay relevant, of course I do the things most people do: Read, read, and read some more. But I’m also a tinkerer. The philosophy at Arment Dietrich has always been that we never introduce…

    {grow}in Mobile- 14 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • Blogging Blarney (& How You Can Fix It!)

    … painpoints are in your email responder. 4. Forget about branding your blog. Understand that branding gives your blog personality and sets it apart from the rest of the competition. If you don’t spend time thinking about it, you’ll present a confused perspective to your audience. Check out Gini Dietrich’s Spin Sucks. It’s well branded. Gini even brands…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 14 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … so much email, it’s a good way to stay top of mind. Create an interview series. Gini Dietrich has the Spin Inquisition and Actionable Marketing Guide has the author interview. BTW, here are 5 ways to curate blog content. Since the Buffer blog grew based on guest blog posting, it’s surprising that it’s not a core element of their content. Patel has…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 13 readers -
  • Quality User Generated Content: How To Fill Your Calendar

    … 3 Types of Quality User-Generated Content To Drive Results My dad was a World War II veteran but he never celebrated Veteran’s Day. His green army uniform hung on a wooden beam up in our attic. Maybe it was because my dad served behind the lines in the US Army’s Signal Corps in London. His job was to decode enemy messages and transmit them…

    Heidi Cohen/ Heidi Cohenin Content How To's- 14 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    …. This shows your content is current for readers and search engines. Jonathon Colman’s Content Strategy Resource page is a great example since he asks for new resources. Example of Pillar Content Example of How To Keep Evergreen Pillar Content Updated Write guest posts. While guest blog posts don’t necessarily drive search results directly, they take…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 21 readers -
  • Improve Your Content Marketing To Drive Performance

    … effective with content marketing is because we’re not starting with the ‘why?’” Brain Traffic’s Kristina Halvorson empowered the Content Marketing World audience to ask why and to say no to those activities that aren’t strategically relevant. Develop a content marketing mission statement. Here’s Michael Brenner’s Mad Lib version to get you on track…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … organizations, content marketing is still believed to be a fad, hobby or something that isn’t of critical importance in the enterprise. In this interactive session, hear from experts that have “been there, done that” and give you tangible examples and ideas for how to get proper buy-in for content marketing in your organization. Michael Brenner Developing…

    Danielle Look/ Relevancein SEO Content- 12 readers -
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