Gini Dietrich

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … generated millions of dollars in sales! Who: Can be customers, employees or influencers. Example: Kate Davies has a knitting business and uses her blog to show readers what her designs look like. The amazing photography set in Scotland is eye-candy for her readers. Customer FAQ – How to content 5. Curation Use editorial selection of other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 23 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Spin Sucks’s Gini Dietrich uses…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …. 85% of respondents had marketing teams of 5 or less employees; almost half were the only marketer! 21% of respondents work for marketing, PR or advertising firms. They’re outsourced marketing support. 3 Small Business Social Media Trends for 2016 Based on Buffer’s research, here are 3 key small business social media trends to help you plan for 2017…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 41 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Social Media Content Formats Your Business Needs

    … – Photos 3. Social Media Content Format: Video Social media sites have expanded their capability to support video. Facebook predicts that video will be the social media content format in 5 years. According to Social Media Examiner’s 2016 Research: 60% of social media marketers use videos. 14% of social media marketers use live videos. Mike Stelzner…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 15 readers -
  • How To Create Must-Read Recurring Content Columns

    … it. (For a full description check this article.) Mari Smith Creates Facebook Live Content Actionable Content Marketing Tips For Recurring Columns: Combine an interview style with another content format. Many podcasts follow this format. Namely, John Lee Dumas’ Entrepreneur on Fire podcast with 7 interviews per week. The recurring content column…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • Are you becoming an obsolete marketing professional?

    …, you have to connect your value to the way others interpret (and appreciate) value. Relevance is constant. Cesar Paz, Board President at AG2 Nurun I was one of the first to embrace digital marketing in Brazil. But that was many years ago. To stay relevant today, the agency I’ve founded (AG2 Nurun) is always seeking to push the boundaries beyond…

    {grow}in Mobile- 21 readers -
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