Gini Dietrich

  • Why You Need Email Newsletters To Crush Your Marketing

    … word for it! Recently Spin Sucks’ Gini Dietrich and Convince and Convert’s Jay Baer started regular email newsletters. If these two marketing megastars think email newsletters are worth their time, you should pay attention. Baer jumps on marketing trends in their infancy. He just sent his first weekly email newsletter. Published on Sundays…

    Heidi Cohen/ Heidi Cohenin EMail- 25 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … a marketing-sales perspective, examine the entire buyer journey and customer experience. To put these results in context, customer conversion takes time and repeated engagement, specifically 10+ interactions. Microsoft research found 12 touches were needed. (Note: Couldn’t find source.) According to Moz’s Rand Fishkin, customers who visit Moz 10…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Why You Need Influencer Relations Marketing Now

    …. Spotlight customers using your products. Use their photos or yours. Get their permission first, especially if “Under 13s” are involved. Create a regular blog column focused on your customers. For example, Spin Sucks’s Gini Dietrich ran a #FollowFriday interview of its Twitter followers.I love this column from 2012 featuring Orbit Media’s Andy…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … generated millions of dollars in sales! Who: Can be customers, employees or influencers. Example: Kate Davies has a knitting business and uses her blog to show readers what her designs look like. The amazing photography set in Scotland is eye-candy for her readers. Customer FAQ – How to content 5. Curation Use editorial selection of other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 45 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Spin Sucks’s Gini Dietrich uses…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to purchase or risk loosing them. Blogs aren’t a once and done content strategy. Rather blogs require careful nurturing and time to yield results that translate to business success. Content Marketing Institute’s Michele Linn says a content strategy takes about 12 to 18 months to yield results. Maximize B2B blog results: 10 Tactics you need Integrate…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Internal Content Curation VS External Content Curation

    … Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
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