Gini Dietrich

  • Why You Need Email Newsletters To Crush Your Marketing

    …? Christopher S. Penn’s weekly email newsletter Penn includes other non-marketing topics he thinks his readers might like. As a metrics geek, I’m sure readers click on these links. If you’re seeking to promote your own products or content, take a page from Penn’s newsletter. He includes various promotions for his books and products. Rae Hoffman…

    Heidi Cohen/ Heidi Cohenin EMail- 22 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 44 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Spin Sucks’s Gini Dietrich uses…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 29 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 41 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … in December 2015. Results: 500,000+ readers. Blog audit improve organic search. Update existing blog content and delete out-of-date information signals quality content for search engines. After an audit, Phase Design Studio’s content yielded an eightfold lead increase (Source: Moz). Moz Chart: 8X Lead Improvement Post Audit B2B blog audit benefit…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
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