Give To Get

  • The Gift of “Give to Get” in Social Media and Content Marketing

    … expression, “What’s in it for me?”, that guides much of their approach to marketing with social networks. The image of a child stomping their feet in an entitled fit of frustration about not getting what they want for Christmas comes to mind. Whether it’s pressure to revive falling sales or simply viewing social networks as another channel for pushing…

    Lee Odden/ TopRank®in Social Content- 13 readers -
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