Global Affairs

  • May vs. Corbyn: General Election 2017 Online Trends

    … As June 8th draws near, the polls are tightening up. Jeremy Corbyn and Theresa May are both hoping that, come Friday, they’ll hold the keys to 10 Downing Street. With many divisive policies and topics under discussion, Labour and the Conservatives are perhaps more at odds with each other than in any other election in […] The post May vs. Corbyn…

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  • “What is Mummy Googling?”: The Online Search Habits of New Mums

    … New mums are some of the most inquisitive people on the planet. They want to know everything about their baby and the internet provides a vast pool of resources to quench their thirst for knowledge. So, when we started conducting some market research into this demographic, we knew that we would find some interesting insights. […] The post “What…

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  • Britain’s Favourite Pie

    … Every year, thousands of people all over the country celebrate British Pie Week. Whether ordering down the local pub or testing their culinary skills in the kitchen, everyone has their favourite filling. But what is Britain’s favourite pie? We looked at Google’s search data to settle the matter once and for all. See our results […] The post…

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  • Oscar Winning Dresses: 50 years in Colour

    … With Oscar Season in full swing, and the press speculation over this year’s winners reaching fever pitch, there’ll be one more burning question at this year’s ceremony, the same as every year: “who are you wearing?” The red-carpet parade always brings surprises – and the range of designer dresses on show are as big a […] The post Oscar Winning…

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  • UK Superfood Search Capitals

    … Every year, new superfood trends grip the nation, and 2017 is no different. Across the UK, millions of people have already been searching for the latest trends and recipes online, desperate to find out what health benefits these new foods might bring. But, which superfoods are the most popular, and where? We collected Google trends […] The post…

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  • Trump VS. Clinton: European Searches

    … In the run up to one of the most controversial presidential elections ever, Search Laboratory has analysed Google search data to find out what Europeans think of the two candidates: Donald Trump and Hillary Clinton. We’ve compared search volume for both in Germany, Italy, France, Spain and the UK to find out who has the […] The post Trump VS…

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  • What Do Europeans Search About The UK?

    … We’re all curious to find out what others think about us. Whether it’s family, friends or neighbours, we’d all love to be a fly on the wall and find out what people really think about us. Well, luckily, thanks to search engines we are able to get at least some insight into what questions and […] The post What Do Europeans Search About The UK…

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