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… Creating and managing a successful affiliate marketing program is challenging enough in one’s home market – where everyone is familiar with the local nuances, language, and general program complexities. When it comes to expanding a program into a new country, those challenges grow exponentially. In order to set your affiliate program up…
What’s driving the latest trends in global affiliate marketing? How should you assess new markets before you expand your affiliate program in them? What factors limit successful affiliate programs’ expansion? These questions and more were answered on our recent “Going East & Going West” webinar that we held with our friends at Affiliate Window.
… knowledgeable in terms of affiliate marketing strategies or best practices. By contrast, in Europe, networks typically include program management services in tandem with technology services. In addition, large European advertising and marketing agencies tend to have well-developed affiliate management practices and expertise. These regional differences can…
Affiliate marketing has proven to be an effective channel for creating brand awareness and gaining new, incremental customers. These attributes are just a few reasons why savvy advertisers want to leverage their affiliate program when they expand internationally into new markets. In addition to its proven track record, here are five reasons why more companies are putting time ...