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Creating and managing a successful affiliate marketing program is challenging enough in one’s home market – where everyone is familiar with the local nuances, language, and general program complexities. When it comes to expanding a program into a new country, those challenges grow exponentially. In order to set your affiliate program up for success, it’s essential to ask the right questions.
… What’s driving the latest trends in global affiliate marketing? How should you assess new markets before you expand your affiliate program in them? What factors limit successful affiliate programs’ expansion? These questions and more were answered on our recent “Going East & Going West” webinar that we held with our friends at Affiliate…
… are unprepared. Many e-commerce companies are embarking on such an adventure by taking their affiliate program global. In their native environment, their performance marketing (affiliate marketing) program has proven to be a profitable, agile vehicle for driving revenue. So as they expand other aspects of their business into new, global markets, it makes…
… more companies are putting time and resources behind taking their affiliate program global: Established Trust. Affiliates are very effective in helping local consumers get more acquainted with a brand and its product offerings. Since affiliates in new markets already have their own websites, audiences and followers, they can accelerate the pace…