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What’s driving the latest trends in global affiliate marketing? How should you assess new markets before you expand your affiliate program in them? What factors limit successful affiliate programs’ expansion? These questions and more were answered on our recent “Going East & Going West” webinar that we held with our friends at Affiliate Window.
Creating and managing a successful affiliate marketing program is challenging enough in one’s home market – where everyone is familiar with the local nuances, language, and general program complexities. When it comes to expanding a program into a new country, those challenges grow exponentially. In order to set your affiliate program up for success, it’s essential to ask the right questions.
… knowledgeable in terms of affiliate marketing strategies or best practices. By contrast, in Europe, networks typically include program management services in tandem with technology services. In addition, large European advertising and marketing agencies tend to have well-developed affiliate management practices and expertise. These regional differences can…
… more companies are putting time and resources behind taking their affiliate program global: Established Trust. Affiliates are very effective in helping local consumers get more acquainted with a brand and its product offerings. Since affiliates in new markets already have their own websites, audiences and followers, they can accelerate the pace…