Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    … sure that this aspiring marketer will benefit from your wisdom and experience, too. *Editor’s note: Koreans sign off with their last name first. 1. Could you give me a brief introduction of yourself? As a starting point, feel free to check out my website on Global Content Marketing. In summary, I worked in various positions (planning, operations…

    Pam Didner/ Relevancein Mobile Content- 12 readers -
  • Tactics for Promoting Content Across Regions

    … be the best way to go in China. For new markets, you need to experiment with different promotional tactics to determine an optimal mix of marketing channels. Regardless of the promotional tactics, global content marketing promotion needs collaboration between the headquarters and the local teams or, for smaller companies, coordination with local…

    Pam Didner/ Relevancein SEO Content- 14 readers -
  • How to Enter the U.S. Market Using Content

    … help you decide what to put on your content calendar, help you filter out content ideas that don’t fit, and enable you develop a body of content that’s consistent with your unique POV – and help you stand out from the crowd. 3. Create Your Shiny Object The term “shiny object” has taken on a bit of a negative connotation in the United States…

    Fernando Labastida/ Relevancein Content How To's- 11 readers -
  • Global Content Marketing – Book Review

    … perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had just given a presentation at Intel’s first internal Social Media conference. Since then, Pam and I have…

    Lee Odden/ TopRank®in Content- 20 readers -
  • The 4 P’s of Global Content Marketing

    … for global content marketing for my book, Global Content Marketing: Plan, Produce, Promote and Perfect. The 4 P’s of Global Content Marketing (‘Produce’ used here as a verb and pronounced as proh-doos. ‘Perfect’ is also used as a verb and pronounced as per-fekt.) Plan: Strategy before execution Collaborate with relevant stakeholders on regional…

    Pam Didner/ Relevancein Social Content- 6 readers -
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