Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    … sure that this aspiring marketer will benefit from your wisdom and experience, too. *Editor’s note: Koreans sign off with their last name first. 1. Could you give me a brief introduction of yourself? As a starting point, feel free to check out my website on Global Content Marketing. In summary, I worked in various positions (planning, operations…

    Pam Didner/ Relevancein Mobile Content- 11 readers -
  • Tactics for Promoting Content Across Regions

    … it. Promoting content across regions adds another layer of complexity and makes the overall effort even more challenging. Depending on your objectives, budget and resources, your global promotional tactics may differ from region to region and country to country. E-mail may be the most effective way to reach your audience in the US, but events may…

    Pam Didner/ Relevancein SEO Content- 10 readers -
  • How to Enter the U.S. Market Using Content

    … help you decide what to put on your content calendar, help you filter out content ideas that don’t fit, and enable you develop a body of content that’s consistent with your unique POV – and help you stand out from the crowd. 3. Create Your Shiny Object The term “shiny object” has taken on a bit of a negative connotation in the United States…

    Fernando Labastida/ Relevancein Content How To's- 10 readers -
  • Global Content Marketing – Book Review

    … The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global…

    Lee Odden/ TopRank®in Content- 19 readers -
  • The 4 P’s of Global Content Marketing

    … interested in deeper reading on global content marketing, pick up a copy of my book, Global Content Marketing. In it, I discuss each of the 4 Ps in detail and share my thoughts on the future of content marketing. I also launched globalcontent.marketing (yes, marketing is a top-level domain name now) to offer free supplemental tools and templates. …

    Pam Didner/ Relevancein Social Content- 5 readers -
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