Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    I receive a lot of inquires through my website. I recently received a very special email from ChangHyun Park, who is in 9th grade at Dongtan Global High School in South Korea. It reads: Dear Pam, I am a student in Dongtan Global High School. My dream is and has been [becoming] a marketer for a long time. Recently, I have read your book and have been deeply impressed and motivated.

    Pam Didner/ Relevance- 12 readers -
  • Tactics for Promoting Content Across Regions

    … it. Promoting content across regions adds another layer of complexity and makes the overall effort even more challenging. Depending on your objectives, budget and resources, your global promotional tactics may differ from region to region and country to country. E-mail may be the most effective way to reach your audience in the US, but events may…

    Pam Didner/ Relevancein SEO Content- 13 readers -
  • How to Enter the U.S. Market Using Content

    … going to stand out in the U.S. market is if you’re different. How do you develop that unique point of view? You can start by creating a content marketing mission statement as described by Joe Pulizzi from the Content Marketing Institute. Boiling it down to its essence, the content marketing mission statement gets everybody at your company who…

    Fernando Labastida/ Relevancein Content How To's- 11 readers -
  • Global Content Marketing – Book Review

    … The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global…

    Lee Odden/ TopRank®in Content- 19 readers -
  • The 4 P’s of Global Content Marketing

    … for global content marketing for my book, Global Content Marketing: Plan, Produce, Promote and Perfect. The 4 P’s of Global Content Marketing (‘Produce’ used here as a verb and pronounced as proh-doos. ‘Perfect’ is also used as a verb and pronounced as per-fekt.) Plan: Strategy before execution Collaborate with relevant stakeholders on regional…

    Pam Didner/ Relevancein Social Content- 6 readers -
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