Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    … sure that this aspiring marketer will benefit from your wisdom and experience, too. *Editor’s note: Koreans sign off with their last name first. 1. Could you give me a brief introduction of yourself? As a starting point, feel free to check out my website on Global Content Marketing. In summary, I worked in various positions (planning, operations…

    Pam Didner/ Relevancein Mobile Content- 14 readers -
  • Tactics for Promoting Content Across Regions

    … Content Marketing, Content Promotion, Executive's Corner, Owned Media, Paid Media, SEO, Shared Media If you ask any writers or musicians, they will tell you that promoting their work is harder than creating it. I second that! Compelling content is only half the battle; the other half is to publish it where your target audience can discover…

    Pam Didner/ Relevancein SEO Content- 14 readers -
  • How to Enter the U.S. Market Using Content

    …, with high hopes and dreams of abundant riches, have had their hopes dashed on the rocky shores of the largest market on the planet. But there’s another way – an easier way. Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches. It’s important…

    Fernando Labastida/ Relevancein Content How To's- 11 readers -
  • Global Content Marketing – Book Review

    … The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global…

    Lee Odden/ TopRank®in Content- 22 readers -
  • The 4 P’s of Global Content Marketing

    … for global content marketing for my book, Global Content Marketing: Plan, Produce, Promote and Perfect. The 4 P’s of Global Content Marketing (‘Produce’ used here as a verb and pronounced as proh-doos. ‘Perfect’ is also used as a verb and pronounced as per-fekt.) Plan: Strategy before execution Collaborate with relevant stakeholders on regional…

    Pam Didner/ Relevancein Social Content- 8 readers -
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