Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    … to see things that people can’t see. 8. Will it be necessary for me to start studying about different types and strategies of marketing though books? I’d actually advice that you read less, do more. Don’t take me wrong; you should read. However, I would like emphasizing “doing.” Walk into an agency and ask them if they can hire you as a copy…

    Pam Didner/ Relevancein Mobile Content- 15 readers -
  • Tactics for Promoting Content Across Regions

    … be the best way to go in China. For new markets, you need to experiment with different promotional tactics to determine an optimal mix of marketing channels. Regardless of the promotional tactics, global content marketing promotion needs collaboration between the headquarters and the local teams or, for smaller companies, coordination with local…

    Pam Didner/ Relevancein SEO Content- 15 readers -
  • How to Enter the U.S. Market Using Content

    … help you decide what to put on your content calendar, help you filter out content ideas that don’t fit, and enable you develop a body of content that’s consistent with your unique POV – and help you stand out from the crowd. 3. Create Your Shiny Object The term “shiny object” has taken on a bit of a negative connotation in the United States…

    Fernando Labastida/ Relevancein Content How To's- 11 readers -
  • Global Content Marketing – Book Review

    … The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global…

    Lee Odden/ TopRank®in Content- 22 readers -
  • The 4 P’s of Global Content Marketing

    … interested in deeper reading on global content marketing, pick up a copy of my book, Global Content Marketing. In it, I discuss each of the 4 Ps in detail and share my thoughts on the future of content marketing. I also launched globalcontent.marketing (yes, marketing is a top-level domain name now) to offer free supplemental tools and templates. …

    Pam Didner/ Relevancein Social Content- 8 readers -
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