Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    I receive a lot of inquires through my website. I recently received a very special email from ChangHyun Park, who is in 9th grade at Dongtan Global High School in South Korea. It reads: Dear Pam, I am a student in Dongtan Global High School. My dream is and has been [becoming] a marketer for a long time. Recently, I have read your book and have been deeply impressed and motivated.

    Pam Didner/ Relevance- 12 readers -
  • Tactics for Promoting Content Across Regions

    … be the best way to go in China. For new markets, you need to experiment with different promotional tactics to determine an optimal mix of marketing channels. Regardless of the promotional tactics, global content marketing promotion needs collaboration between the headquarters and the local teams or, for smaller companies, coordination with local…

    Pam Didner/ Relevancein SEO Content- 11 readers -
  • How to Enter the U.S. Market Using Content

    …, eBooks and infographics. You have to start somewhere, so start with an educated guess about who your target market niche is. 2. Choose Your Unique Point of View Don’t be afraid to take a stand, make a statement, and have a unique point of view. Or as sales guru John Costigan likes to say: “Be different. “ I work with a lot of outsourcers from Latin…

    Fernando Labastida/ Relevancein Content How To's- 11 readers -
  • Global Content Marketing – Book Review

    … The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global…

    Lee Odden/ TopRank®in Content- 19 readers -
  • The 4 P’s of Global Content Marketing

    … for global content marketing for my book, Global Content Marketing: Plan, Produce, Promote and Perfect. The 4 P’s of Global Content Marketing (‘Produce’ used here as a verb and pronounced as proh-doos. ‘Perfect’ is also used as a verb and pronounced as per-fekt.) Plan: Strategy before execution Collaborate with relevant stakeholders on regional…

    Pam Didner/ Relevancein Social Content- 6 readers -
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