Global Content Marketing

  • Paying It Forward to Future Generations of Global Marketers

    … sure that this aspiring marketer will benefit from your wisdom and experience, too. *Editor’s note: Koreans sign off with their last name first. 1. Could you give me a brief introduction of yourself? As a starting point, feel free to check out my website on Global Content Marketing. In summary, I worked in various positions (planning, operations…

    Pam Didner/ Relevancein Mobile Content- 10 readers -
  • Tactics for Promoting Content Across Regions

    … it. Promoting content across regions adds another layer of complexity and makes the overall effort even more challenging. Depending on your objectives, budget and resources, your global promotional tactics may differ from region to region and country to country. E-mail may be the most effective way to reach your audience in the US, but events may…

    Pam Didner/ Relevancein SEO Content- 9 readers -
  • How to Enter the U.S. Market Using Content

    … help you decide what to put on your content calendar, help you filter out content ideas that don’t fit, and enable you develop a body of content that’s consistent with your unique POV – and help you stand out from the crowd. 3. Create Your Shiny Object The term “shiny object” has taken on a bit of a negative connotation in the United States…

    Fernando Labastida/ Relevancein Content How To's- 10 readers -
  • Global Content Marketing – Book Review

    … perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had just given a presentation at Intel’s first internal Social Media conference. Since then, Pam and I have…

    Lee Odden/ TopRank®in Content- 17 readers -
  • The 4 P’s of Global Content Marketing

    … and country teams to create a global content marketing strategy that aligns target audiences, key success metrics, priority coun­tries, and strategic editorial topics with your business objectives. Alignment of objectives and strategy is vital because it dictates con­tent creation, promotion and measurement. Produce: Create content that matters Develop…

    Pam Didner/ Relevancein Social Content- 5 readers -
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