Global Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Posts about Global Marketing
  • Learning from the Best: Crafting Effective Global Campaigns

    … Any marketer can tell you the competition for consumers’ attention continues to grow, driven by trends in globalization and digital marketing; however, acknowledging and addressing these challenges are two very different processes. Recently, Lionbridge teamed up with Econsultancy to survey more than 300 marketing professionals to determine…

    AllFacebook- 17 readers -
  • The 4 P’s of Global Content Marketing

    … for global content marketing for my book, Global Content Marketing: Plan, Produce, Promote and Perfect. The 4 P’s of Global Content Marketing (‘Produce’ used here as a verb and pronounced as proh-doos. ‘Perfect’ is also used as a verb and pronounced as per-fekt.) Plan: Strategy before execution Collaborate with relevant stakeholders on regional…

    Pam Didner/ Relevancein Social Content- 9 readers -
  • Ecommerce: Why going global really means going local

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Marketingsherpa's Allison Banko recently chatted with IRCE speaker Rob Garf, Vice President, Industry Strategy, Demandware, in the MarketingSherpa Media Center. In this video, hear why preserving b ...

    John Tackett/ MarketingSherpa Blog- 3 readers -
  • Why It’s Easy for Brands to Get Culture So Wrong!

    … and marketing that will address desired audience and customer segments in an authentic way and stay true to your brand values and what you believe in – after all, that’s what a global brand is all about Work and collaborate with marketing and PR professionals in local markets not to simply translate what you want to say but to interpret the sense…

    Ardi Kolah/ Vocus Blog- 13 readers -
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