Global Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Posts about Global Marketing
  • Learning from the Best: Crafting Effective Global Campaigns

    … to struggle with balancing global and local messaging and ensuring messaging is relevant, by bringing in global partners and experts, companies can overcome these hurdles to create compelling global campaigns that resonate with customers. Clint Poole is the Vice President of Global Marketing at Lionbridge. He joined the company in 2012, bringing over…

    AllFacebook- 11 readers -
  • Dentsu Aegis Aquires Fetch To Bolster Mobile Capabilities

    Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities throughout its businesses. “With consumers increasingly engaging with brands through mobile devices, mobile media has become a critical part of the communication ecosystem and a key driver for business outcomes,” Said Robert Horler, Chief ...

    Ginny Marvin/ Marketing Land- 3 readers -
  • The 4 P’s of Global Content Marketing

    … and country teams to create a global content marketing strategy that aligns target audiences, key success metrics, priority coun­tries, and strategic editorial topics with your business objectives. Alignment of objectives and strategy is vital because it dictates con­tent creation, promotion and measurement. Produce: Create content that matters Develop…

    Pam Didner/ Relevancein Social Content- 5 readers -
  • Ecommerce: Why going global really means going local

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Marketingsherpa's Allison Banko recently chatted with IRCE speaker Rob Garf, Vice President, Industry Strategy, Demandware, in the MarketingSherpa Media Center. In this video, hear why preserving b ...

    John Tackett/ MarketingSherpa Blog- 1 readers -
  • Why It’s Easy for Brands to Get Culture So Wrong!

    … and marketing that will address desired audience and customer segments in an authentic way and stay true to your brand values and what you believe in – after all, that’s what a global brand is all about Work and collaborate with marketing and PR professionals in local markets not to simply translate what you want to say but to interpret the sense…

    Ardi Kolah/ Vocus Blog- 11 readers -
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