Global Trends In Mobile Advertising

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … ad spending in Q4 2015, with a 1,246 percent increase. Elsewhere, when comparing global ad spending within apps with that of ad spending on the mobile Web, Smaato found ad spending within apps accounted for 78 percent of mobile ad spending in Q4 2015, up from 65 percent in Q4 2014. On the other hand, the mobile Web’s share of ad spending decreased…

    Inside Facebookin Mobile- 14 readers -
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