Global Web Index

  • Content Uberization: Sharing Economy Meets Content

    … about it. Recently, Associated Press Strategy Manager, Francesco Marconi, dubbed the rise of long form content on sites like LinkedIn Publishing and Medium “homeless content”. The reality is that content created as part of the sharing economy is NOT homeless. Uberized content doesn’t ride social media subways begging for attention. It has a home…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … usage exceeds that of all other devices combined. Global Web Index predicts this will happen in 2018. Your mobile connected and savvy customer (B2B or B2C) demands a quality mobile customer experience. Roughly 50% of US consumers expect to find the information they want or need based on their context on their mobile device. Only 14% of companies…

    Heidi Cohen/ Heidi Cohenin Mobile- 46 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …. In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Photo Credit: …

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … homework online via mobile devices and computers. Millennials spend 7.43 hours per day on the Internet according to Global Web Index data. (Note: This is global data.) Millennials and communications (including content) Interestingly, when it comes to retailer contact, millennials prefer email. This is significantly more than in-person or social media…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Key 2015 Twitter Trends Every Marketer Needs

    … loops per day according to Twitter. Actionable Twitter Marketing Tips: Include at least 1 image in your tweets. The eyes have it! Show them what you’ve got. One of my followers used the image from my article and got 9 retweets. Twitter hashtags Hashtags have become an accepted form of shorthand to identify and aggregate information…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 24 readers -
  • Content Search VS Social Media

    … Google’s Android operating system. Google’s brand recognition aids reach. Of the 150 web brands tracked by Global Web Index (aka GWI): 85% of adult Internet users visit Google each month. 67% of adult Internet users visit YouTube each month. (Note: YouTube is also owned by Google and is the second biggest search engine although it’s often…

    Heidi Cohen/ Heidi Cohenin Social SEO Content Facebook YouTube- 22 readers -
  • Do You Know What Your Audience Is Doing On Social Media?

    …? What information do they share on social media? What type of connected device (desktop, smartphone, tablet or other) do they use? Based on 170,000 Internet users aged 16 to 64 in 32 markets, Global Web Index data provides broader insight than many other research offerings (including Pew Research’s results that we analyzed last week). It examines…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 18 readers -
  • Convince Your Boss To Use Video Content Marketing

    … YouTube via a mobile device according to Global Web Internet. Yet to put video content in perspective when you use it for your brand, remember what a Benton and Bowles mad man said in 1974: “It’s not creative unless it sells.” Your video is about your prospect and her needs; not yours. David Ogilvy astutely pointed out, “When I write…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 25 readers -
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