Global Web Index

  • Content Uberization: Sharing Economy Meets Content

    … support. This supports your brand by giving it a human face. Use a consistent content voice to show your brand. Your brand’s voice represents your company’s personality. (Need voice help? Ann Handley has a short 5 pointer every marketer should read and Henneke has compiled a mini-course on voice. Include images reflecting your brand. People…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 37 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … on their usefulness. Think of your Pinterest image as your magazine cover to pull prospective readers into your content. On Pinterest, photo size counts. Use images that are 1102 pixels high by 735 pixels wide. Create a pin template. This tip is straight out of the Peg Fitzpatrick playbook. (Note: She batches her pins.) The goal is to speed up…

    Heidi Cohen/ Heidi Cohenin Social- 28 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … homework online via mobile devices and computers. Millennials spend 7.43 hours per day on the Internet according to Global Web Index data. (Note: This is global data.) Millennials and communications (including content) Interestingly, when it comes to retailer contact, millennials prefer email. This is significantly more than in-person or social media…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Key 2015 Twitter Trends Every Marketer Needs

    … basis. Chasing daily numbers or stories is NOT a business plan. Instead, select the core topics around which you will create and curate quality content for your business and on Twitter. Twitter remains a Top 5 social media platform globally according to Global Web Index. Need a Twitter boost? Here are 27 super easy Twitter tactics. Key 2015 Twitter…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 17 readers -
  • Content Search VS Social Media

    … Google’s Android operating system. Google’s brand recognition aids reach. Of the 150 web brands tracked by Global Web Index (aka GWI): 85% of adult Internet users visit Google each month. 67% of adult Internet users visit YouTube each month. (Note: YouTube is also owned by Google and is the second biggest search engine although it’s often…

    Heidi Cohen/ Heidi Cohenin Social SEO Content Facebook YouTube- 19 readers -
  • Do You Know What Your Audience Is Doing On Social Media?

    … and Instagram are in the Top 10 globally (with and without China). Excluding China, Pinterest, MySpace (a site most marketers considered dead) and Tumblr are Top 10 social media platforms. Actionable Social Media Tip: Include Facebook in your marketing plans for reach. (Note: We’ve said this before.) Digital markets are smaller and more fragmented than…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 16 readers -
  • Convince Your Boss To Use Video Content Marketing

    … video builds trust. 89% have shared an educational video. Further, in a world where B2B customers are at least 57% of the way through the purchase process before they contact you, it is critical to have video in your content marketing mix. Videos rank seventh on 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 21 readers -
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