Global Web Index

  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 29 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 45 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …. In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Photo Credit: http://www.morguefile.com/archive/display/719176 …

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • Key 2015 Twitter Trends Every Marketer Needs

    … basis. Chasing daily numbers or stories is NOT a business plan. Instead, select the core topics around which you will create and curate quality content for your business and on Twitter. Twitter remains a Top 5 social media platform globally according to Global Web Index. Need a Twitter boost? Here are 27 super easy Twitter tactics. Key 2015 Twitter…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 23 readers -
  • Content Search VS Social Media

    … Google’s Android operating system. Google’s brand recognition aids reach. Of the 150 web brands tracked by Global Web Index (aka GWI): 85% of adult Internet users visit Google each month. 67% of adult Internet users visit YouTube each month. (Note: YouTube is also owned by Google and is the second biggest search engine although it’s often…

    Heidi Cohen/ Heidi Cohenin Social SEO Content Facebook YouTube- 22 readers -
  • Do You Know What Your Audience Is Doing On Social Media?

    …? What information do they share on social media? What type of connected device (desktop, smartphone, tablet or other) do they use? Based on 170,000 Internet users aged 16 to 64 in 32 markets, Global Web Index data provides broader insight than many other research offerings (including Pew Research’s results that we analyzed last week). It examines…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 18 readers -
  • Convince Your Boss To Use Video Content Marketing

    … YouTube via a mobile device according to Global Web Internet. Yet to put video content in perspective when you use it for your brand, remember what a Benton and Bowles mad man said in 1974: “It’s not creative unless it sells.” Your video is about your prospect and her needs; not yours. David Ogilvy astutely pointed out, “When I write…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 23 readers -
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