Global Web Index

  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … smartwatches and fitness trackers in 2015, up 57.7% over 2014. People wear these accessories or clothing at least once per month embedded with Internet-connected electronics and exchange data with a manufacturer or other connected device. 7 million US adults are expected to own wearables by 2018 (eMarketer). Older Americans are expected to drive…

    Heidi Cohen/ Heidi Cohenin Mobile- 31 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … this in perspective, social media drove a total of 31.24% traffic to websites, of which Facebook drove 24.63% of social media traffic. (For more tips and charts, here’s the full social sharing analysis.) Pinterest will grow to 47.1 million in the US in 2015, up 11.4% year over year according to eMarketer. BTW, don’t write men on Pinterest off. They’re just…

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … with brands. Here’s more information including data and charts on how millennials use social media. Word of mouth influences millennial sales. For students, it’s trusted word of mouth, savings and seeing the products, according to August 2014 Fluent research via eMarketer. 58.3% of college students thought peer recommendations were very influential…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Key 2015 Twitter Trends Every Marketer Needs

    …Do You Still Need Twitter In Your Social Media Strategy? Twitter has been getting a lot of bad press since its earnings report. Is this a sign that you should stop your Twitter marketing? The short answer: No First understand that you must create your marketing plan for the long term. It should be reviewed and updated at least on an annual basis…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 14 readers -
  • Content Search VS Social Media

    … Google’s Android operating system. Google’s brand recognition aids reach. Of the 150 web brands tracked by Global Web Index (aka GWI): 85% of adult Internet users visit Google each month. 67% of adult Internet users visit YouTube each month. (Note: YouTube is also owned by Google and is the second biggest search engine although it’s often…

    Heidi Cohen/ Heidi Cohenin Social SEO Content Facebook YouTube- 17 readers -
  • Do You Know What Your Audience Is Doing On Social Media?

    …? What information do they share on social media? What type of connected device (desktop, smartphone, tablet or other) do they use? Based on 170,000 Internet users aged 16 to 64 in 32 markets, Global Web Index data provides broader insight than many other research offerings (including Pew Research’s results that we analyzed last week). It examines…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 14 readers -
  • Convince Your Boss To Use Video Content Marketing

    Video Content Research: 11 Charts Use video to get your brand up in lights! Think movies for your audience’s screen of choice not advertising or promotion. With expanded ownership and use of mobile devices including smartphones and tablets, consumers can view as well as shoot video content when and where they wish.

    Heidi Cohen/ Heidi Cohen- 18 readers -
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