Global Web Index

  • Content Uberization: Sharing Economy Meets Content

    … support. This supports your brand by giving it a human face. Use a consistent content voice to show your brand. Your brand’s voice represents your company’s personality. (Need voice help? Ann Handley has a short 5 pointer every marketer should read and Henneke has compiled a mini-course on voice. Include images reflecting your brand. People…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … usage exceeds that of all other devices combined. Global Web Index predicts this will happen in 2018. Your mobile connected and savvy customer (B2B or B2C) demands a quality mobile customer experience. Roughly 50% of US consumers expect to find the information they want or need based on their context on their mobile device. Only 14% of companies…

    Heidi Cohen/ Heidi Cohenin Mobile- 30 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 22 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … 2015 Millennial Shoppers [Research] Millennials, aged 18 to 34, are a key demographic for every marketer. The reason’s simple: Millennials influence lots of purchase decisions, for themselves, for their parents, for their employers, and in some cases, for their own families. Millennial shoppers spend $600 billion annually. Millennial spending…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Key 2015 Twitter Trends Every Marketer Needs

    … basis. Chasing daily numbers or stories is NOT a business plan. Instead, select the core topics around which you will create and curate quality content for your business and on Twitter. Twitter remains a Top 5 social media platform globally according to Global Web Index. Need a Twitter boost? Here are 27 super easy Twitter tactics. Key 2015 Twitter…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 13 readers -
  • Content Search VS Social Media

    … Google’s Android operating system. Google’s brand recognition aids reach. Of the 150 web brands tracked by Global Web Index (aka GWI): 85% of adult Internet users visit Google each month. 67% of adult Internet users visit YouTube each month. (Note: YouTube is also owned by Google and is the second biggest search engine although it’s often…

    Heidi Cohen/ Heidi Cohenin Social SEO Content Facebook YouTube- 14 readers -
  • Do You Know What Your Audience Is Doing On Social Media?

    …? What information do they share on social media? What type of connected device (desktop, smartphone, tablet or other) do they use? Based on 170,000 Internet users aged 16 to 64 in 32 markets, Global Web Index data provides broader insight than many other research offerings (including Pew Research’s results that we analyzed last week). It examines…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 13 readers -
  • Convince Your Boss To Use Video Content Marketing

    … YouTube via a mobile device according to Global Web Internet. Yet to put video content in perspective when you use it for your brand, remember what a Benton and Bowles mad man said in 1974: “It’s not creative unless it sells.” Your video is about your prospect and her needs; not yours. David Ogilvy astutely pointed out, “When I write…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 14 readers -
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