Global Web Index

  • Content Uberization: Sharing Economy Meets Content

    … would rather subscribe than own The sharing economy is projected to grow from about $15 billion in 2015 global revenues to $335 billion in 2025, according to PwC. 19% of the total US adult population has engaged in a sharing economy transaction. 7% of the US population provides sharing economy services. 97% of sharing economy users had a positive…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … usage exceeds that of all other devices combined. Global Web Index predicts this will happen in 2018. Your mobile connected and savvy customer (B2B or B2C) demands a quality mobile customer experience. Roughly 50% of US consumers expect to find the information they want or need based on their context on their mobile device. Only 14% of companies…

    Heidi Cohen/ Heidi Cohenin Mobile- 34 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 27 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … homework online via mobile devices and computers. Millennials spend 7.43 hours per day on the Internet according to Global Web Index data. (Note: This is global data.) Millennials and communications (including content) Interestingly, when it comes to retailer contact, millennials prefer email. This is significantly more than in-person or social media…

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • Key 2015 Twitter Trends Every Marketer Needs

    … basis. Chasing daily numbers or stories is NOT a business plan. Instead, select the core topics around which you will create and curate quality content for your business and on Twitter. Twitter remains a Top 5 social media platform globally according to Global Web Index. Need a Twitter boost? Here are 27 super easy Twitter tactics. Key 2015 Twitter…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 16 readers -
  • Content Search VS Social Media

    … Google’s Android operating system. Google’s brand recognition aids reach. Of the 150 web brands tracked by Global Web Index (aka GWI): 85% of adult Internet users visit Google each month. 67% of adult Internet users visit YouTube each month. (Note: YouTube is also owned by Google and is the second biggest search engine although it’s often…

    Heidi Cohen/ Heidi Cohenin Social SEO Content Facebook YouTube- 19 readers -
  • Do You Know What Your Audience Is Doing On Social Media?

    …? What information do they share on social media? What type of connected device (desktop, smartphone, tablet or other) do they use? Based on 170,000 Internet users aged 16 to 64 in 32 markets, Global Web Index data provides broader insight than many other research offerings (including Pew Research’s results that we analyzed last week). It examines…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 14 readers -
  • Convince Your Boss To Use Video Content Marketing

    … video builds trust. 89% have shared an educational video. Further, in a world where B2B customers are at least 57% of the way through the purchase process before they contact you, it is critical to have video in your content marketing mix. Videos rank seventh on 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 20 readers -
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