• Why Maybelline is winning at social media

      Among beauty brands, Maybelline is the master of driving social media engagement. The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to recent analysis from ShareIQ, a social analytics company.

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    • Amazon’s pushing its private-label brands for the holidays

      Amazon is using big shopping events, including Cyber Monday and the upcoming holiday season, to boost its own private-label brands, heightening the fears that Amazon wants to mine its wholesale brands’ data for its own gain. In its 2017 holiday gift guide, accessible now in the Amazon Fashion marketplace, private-label brands — like Lark & Ro (women’s fashion), The Lovely ...

      Digiday- 19 readers -
    • MatchesFashion adds new designer styles to its site every day

      To be able to add new styles to the site every day,’s buying director, Natalie Kingham, makes special appeals to the brands and designers carried by the luxury online retailer. Items exclusively designed for MatchesFashion by brands including Vetements and J.W.Anderson now make up 25 percent of the retailer’s inventory.

      Digiday- 19 readers -
  • As brands run from the association, a streetwear backlash has begun

    … As streetwear style — hoodies, graphic T-shirts, baseball hats, sneakers, etc. — has moved from the periphery to become the main event in fashion today, more and more brands that have been lumped into the category are shrinking away from the association. Jayne Kim, a designer at Stussy, said in an e-mail that the brand didn’t qualify…

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  • Coach is bringing its previously ubiquitous logo back to collections and ad campaigns

    … The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s newly branded holding company) CEO Victor Luis spent a lot of time on the logo during his call with investors for the company’s first quarter of financial 2018 earnings. He made the argument that the luxury logo has been a driving force…

    Digiday- 5 readers -
  • Why Gucci is still investing in its mobile app

    … As the mobile apps of other fashion brands either disappear from the app store or collect dust, Gucci is making the effort to send shoppers in the holiday spirit to its branded app. On Tuesday, Gucci added new features to its mobile app to celebrate the spending-heavy season. At the center was the holiday gift guide, featuring a catalog…

    Digiday- 9 readers -
  • Richemont’s long road to sales growth strategy in Asia

    … Luxury group Richemont is seeing big growth surges in the Asia-Pacific region, much like direct competitors Kering and LVMH. But it took a period of pain to get there. Over the past year, the company made a concentrated effort to clean up its gray market business in Asia, buying back excess inventory from distributors that had gone unsold over…

    Digiday- 12 readers -
  • The supply chain is becoming part of luxury designers’ branding strategies

    … The Council of Fashion Designers of America is encouraging its vast network of designers to bring their supply chains out of the shadows. CFDA president Steven Kolb said that over the past decade, two issues have emerged that have given designers unprecedented shifts in customer behavior to grapple with: A faster production cycle that’s in line…

    Digiday- 13 readers -
  • Luxury brands like Burberry are piling onto China’s Singles’ Day

    … Singles’ Day, the massive, promotion-driven shopping event in China that drives the biggest one-day online sales in the world, is not the natural setting for high-end luxury brands — so e-commerce marketplace Alibaba made a place for them. During the shopping holiday, which takes place annually on November 11 and last year drove $18 billion…

    Digiday- 17 readers -
  • Rachel Zoe: Being a designer today means ‘navigating the noise’

    … entrepreneurial: In addition to her fashion line, she’s in charge of The Zoe Report as well as Box of Style, a subscription box of clothing and other lifestyle products chosen by her and her team. Zoe joined the Glossy Podcast to discuss the perks and downfalls of traditional retail, her take on see-now-buy-now, her plans to open Rachel Zoe…

    Digiday- 9 readers -
  • How Kering’s sustainability strategy brings its supply chain up to speed

    … Kering’s sustainability strategy can be boiled down to three main parts: working directly with suppliers to update practices, in order to eliminate waste and pollution across the company’s brands; hiring engineers and researchers to push progress at its dedicated Innovation Labs; and partnering with startups, as well as competitors, to uplift…

    Digidayin How To's- 15 readers -
  • Luxury brands are changing how they operate internally to react faster to customers

    …,” said Rosen in a recent Glossy interview. “I figure if the people inside the company are passionate about what they’re doing, and feel like they have control over it, that will be felt by the customer, too.” The post Luxury brands are changing how they operate internally to react faster to customers appeared first on Digiday. …

    Digiday- 12 readers -
  • Hourglass Cosmetics pledges to become an all-vegan makeup brand

    … Hourglass Cosmetics is going fully vegan, announcing today that it will clean up its products’ ingredients by 2020. Already selling predominantly vegan products that it doesn’t test on animals, the brand the brand will eliminate from its products the industry’s frequently used animal-derived ingredients, including beeswax, lanolin (a wax derived…

    Digiday- 12 readers -
  • How Alibaba makes Singles’ Day appealing to luxury brands

    … The Chinese customer moves fast, according to Sebastien Badault, the managing director of Alibaba France. During the e-commerce marketplace’s second-annual see-now-buy-now shopping event, a kickoff to the Singles’ Day shopping holiday on November 11, brands only had seven minutes of stage time each to make a lasting impression. “China…

    Digiday- 10 readers -
  • Gen Z is hawking Yeezys on mobile shopping app Yeay

    … When Melanie Mohr created the mobile shopping platform Yeay, she saw an opportunity to capitalize by merging two growing factors: the spending power of Gen Z and the proliferation of video. Similar to, which features user-generated lip-syncing videos, Yeay (pronounced “yay”) allows users to post short video clips shared through an app…

    Digiday- 12 readers -
  • In bid for relevance, American Eagle Outfitters is testing concept stores

    … In order to avoid the demise of some of its fellow mall brands, American Eagle Outfitters is testing experiential retail with a temporary concept store set to launch in Manhattan’s Union Square. The shop, titled AE Studio, opens to the public on Nov. 10 with a focus on spotlighting the brand’s denim line. For American Eagle, the store…

    Digiday- 16 readers -
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