Glossy - Page 2

  • 5 things social media revealed about fashion and beauty in 2017

    … As social media continues to serve as an extension and reflection of the lives of consumers, it’s providing important insights into the evolution of fashion and beauty trends. Facebook IQ, the research arm of the social network, released its first annual trend report today, which highlights the most talked about subjects in fashion and beauty…

    Digiday- 18 readers -
  • Looking to mirror success of Stitch Fix, retailers experiment with subscription models

    … Hoping to imitate the success of Stitch Fix and reach new consumers, retailers including ThredUp and Gap are trying their hand at subscription box services. For e-commerce second-hand retailer ThredUp, the intention is to provide a new, thrift-focused service within the “try-before-you-buy” subscription box market. ThredUp’s new service, Goody…

    Digiday- 9 readers -
  • A revived The Limited returns to plus sizes

    … The Limited is back, and this time it’s giving plus sizes another shot — learning its lesson after shuttering its in-house plus-size brand Eloquii in 2013. Though Eloquii and its disgruntled fans ultimately prevailed, raising $21 million dollars and forming its own independent company led by CEO Mariah Chase, The Limited didn’t fare so well…

    Digiday- 12 readers -
  • Try is looking to change how consumers finance online shopping

    … Ankush Sehgal, CEO of the financial service Try, wants to create an online shopping experience that emulates brick-and-mortar, including the ability to try on clothing without a fee. “If you walk into a store, and you pick five or six items from the shelf, and you walk into a fitting room, you’re not thinking, ‘Oh, can I afford these six items…

    Digidayin How To's- 17 readers -
  • ‘We know what not to do’: Oak embarks on new, American Apparel-free era

    … In early 2016, following the first of American Apparel’s two bankruptcies, Louis Terline and Jeff Madalena bought back Oak — the indie boutique they launched in 2003 — from the now defunct chain, which had acquired it two and a half years before. Since then, Madalena and Terline have been rebuilding their business, with a strong focus…

    Digiday- 17 readers -
  • Amazon’s beauty strategy is as elusive as ever

    … Although Amazon is clearly interested in today’s buzzy brands — company insiders at Goop and Glossier both confirmed that Amazon had been in touch with them — the retailer’s goals seem to extend far beyond well-known brands. Founders of smaller brands including Lather, Groupe Marcelle and Odacité, all told Glossy that Amazon had initiated contact…

    Digiday- 14 readers -
  • Unwrapping Barneys’ holiday social media strategy

    … In the holiday spirit, Barneys is attracting new Instagram followers with the promise of thousands of dollars in gift giveaways. Beginning today, the retailer is hosting a series of gift giveaways on its social media channels, with the hashtag “Barneys Unwrapped.” From December 4 to 9, Barneys will be giving away items from its holiday gift…

    Digidayin Social- 20 readers -
  • ‘Retailers are hard to work with’: The problem with trendy shop-in-shops

    … Shop-in-shops are set up to benefit both parties: The brand moving in gets increased brand awareness and the chance to test physical retail, and the hosting retailer gains access to the brand’s novel customer base. But if not a cooperative effort, they could prove failures across the board — and, lately, department stores have been letting…

    Digiday- 19 readers -
  • Rebecca Minkoff uses VR for planning stores

    … Rebecca Minkoff sees more possibilities for virtual reality in retail beyond laying a pair of goggles on a store customer’s face and letting them watch the latest fashion show. In fact, the brand wants to be the first brand to meet and sell to customers in a virtual reality world, once customers are actually ready to shop in a virtual setting…

    Digiday- 9 readers -
  • Inside Estee Lauder’s Black Friday weekend war room

    … As legacy beauty brands struggle to compete with the onslaught of younger, digitally savvy companies like Glossier and e.l.f., navigating the holiday sales period online has become even more important. This year, the Estée Lauder Companies ramped up its digital efforts for the Black Friday shopping holiday to ensure that its umbrella of brands…

    Digiday- 11 readers -
  • A complete breakdown of the Covergirl relaunch

    … As beauty companies including Estée Lauder and Shiseido kick off grand restructuring projects, Coty is undertaking a revamp of its own that focuses largely on the total rebrand of Covergirl. Although it was formally announced in early October, the project has been underway since the start of the year — just a few months after the purchase…

    Digiday- 13 readers -
  • ‘There’s a lot of noise’: The importance of first-mover advantage in the DTC space

    … In 2013, Jake Kassan and Kramer LaPlante launched MVMT, which Kassan calls a direct-to-consumer line of “great-looking watches at an accessible price point.” “There weren’t any other DTC brands offering the same thing, so we saw a huge opportunity,” he said. “We were able to make a lot of noise and build our brand in the early years with limited…

    Digiday- 9 readers -
  • Amazon and ‘self-gifting’ expected to lead Black Friday and Cyber Monday sales

    … Sales are already underway for several brands looking to get a leg up on Black Friday and Cyber Monday, as retailers continue the trend of elongated discounting. “Our merchants start to experience an increase in [sales from discounts] throughout the entire week leading up to Black Friday and Cyber Monday, and we see sales start to level off…

    Digiday- 24 readers -
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