Glossy - Page 2

  • In bid for relevance, American Eagle Outfitters is testing concept stores

    … In order to avoid the demise of some of its fellow mall brands, American Eagle Outfitters is testing experiential retail with a temporary concept store set to launch in Manhattan’s Union Square. The shop, titled AE Studio, opens to the public on Nov. 10 with a focus on spotlighting the brand’s denim line. For American Eagle, the store…

    Digiday- 16 readers -
  • MatchesFashion adds new designer styles to its site every day

    … trends,” Tom Chapman told Glossy in a July interview. “We’re really focused on the customer, not what the trade press is going to say or doing anything for the sake of of a big splash. We’ve embraced change. With e-commerce, everything has accelerated in the last five or six years — and it’s only accelerating more.” Since barreling down on e…

    Digiday- 19 readers -
  • How Reformation tackled faster, affordable denim sustainably

    … With Reformation’s new line, Ref Jeans, the sustainable, direct-to-consumer brand for trendy women’s fashion is making faster, more affordable fashion. Ref Jeans launched Monday with 11 styles of denim in 14 washes, 10 styles of tops and four styles of new dresses. The prices in the collection range between $28, for a T-shirt, and $148, for its…

    Digiday- 12 readers -
  • How luxury brands are co-opting the streetwear market

    … The lines between luxury and streetwear fashion have never been so blurred. When the private equity firm The Carlyle Group bought a 50 percent stake in Supreme earlier this month, valuing the company at a whopping $1 billion, it was the icing on a cake that was already in the oven for a while. Supreme first signaled its warming up to the luxury…

    Digiday- 12 readers -
  • Department stores want to cash in on the indie beauty boom

    … Independent beauty brands are having a moment. Their trendily packaged products combined with smart marketing strategies have drawn cult customer followings and attention from legacy companies like Estée Lauder and L’Oréal. Now, in need of a traffic boost, department stores want a piece of the action. Neiman Marcus is the latest to dust off its…

    Digiday- 13 readers -
  • ‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

    … While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts. Though Instagram does not share specifics about how the algorithm operates, fashion and beauty marketers have a general understanding…

    Digidayin How To's- 16 readers -
  • Influencers beat out brands as early adopters of Instagram polling

    … Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences. Sixty-six percent of respondents…

    Digidayin Social- 13 readers -
  • Theory 2.0: Theory’s second act is a direct-to-consumer pivot

    … In the pursuit of survival, Theory is repositioning its brand to leave a bigger impression on customers. Through Theory 2.0, an internal initiative that includes four different programs designed to rejuvenate the company, Theory is tackling head-on what it means to be a modern brand today. Over the past three months, it launched Be Heard…

    Digiday- 17 readers -
  • How fashion and beauty brands are using AI to drive mobile purchases

    … It’s become a common tale in e-commerce: Executives at retailers are discovering that traffic patterns don’t match revenue. It’s what happened at DvF.com. “Mobile is at least 50 percent of our traffic, but not our revenue. To be honest, we all kind of gave up on fixing that,” said Felipe Araujo, the head of e-commerce at Diane von Furstenberg…

    Digidayin How To's- 40 readers -
  • Retailers continue to experiment with visual search

    … Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases. Visual search is becoming increasingly attractive for brands eager to experiment with new technologies in an effort to drive…

    Digiday- 15 readers -
  • Four months in: Michael Kors already making significant progress on Runway 2020

    … Grand restructuring plans captured by optimistic tag lines have become commonplace for luxury brands that have struggled to swiftly adapt to a changing consumer and retail landscape. In this series, we’ll break down the promises and analyze the progress of the different brands’ master plans to get back on track. Michael Kors recognized…

    Digiday- 17 readers -
  • Office Hours with Stella Bugbee, president and editor-in-chief of The Cut

    Stella Bugbee’s sunlight-filled office is an inviting oasis amid the dim, cubicle-filled landscape of New York Media’s offices. “I’ll come back from meetings and find people in here or glitter all over the place from a video shoot,” says Bugbee, who has led the women’s vertical of New York magazine since 2012 and was recently promoted from its editorial director to president and editor-in-chief.

    Digiday- 12 readers -
  • With new offshoot Clever, Architectural Digest pivots to millennials

    … Though the average age of an Architectural Digest magazine reader is 53, the Condé Nast–owned publication is setting its sights on a wider demographic. On Monday, it launched a new website called Clever, dedicated to the age 18-34 cohort. The site echoes the aspirational tone of Architectural Digest, but with a more accessible approach…

    Digiday- 12 readers -
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