Glossy - Page 4

  • Booth babes and tech bros: How sexism is holding back women in fashion tech

    … After working as a professional model for several years, Olya Ishchukova was starting to feel worn out by the financial insecurity. She moved from Russia to San Francisco in 2010, when she began taking marketing and public relations projects at tech companies to pay the bills. It was then she discovered she could supplement her salary…

    Digidayin How To's- 20 readers -
  • The Khaite guide to launching the next great American sportswear brand

    … Getting a fashion brand off the ground isn’t easy. For emerging designers, department stores are no longer holding up their end of the bargain, and current marketing expectations (read: a steady stream of social media content) are a constant stressor. Of course, there’s venture funding to alleviate modern growing pains, but it typically leads…

    Digiday- 12 readers -
  • Fashion brands still succumbing to the high-priced artsy film

    … Fashion brands continue to blow money on artsy short films that have little to no payoff. Luxury brands, in particular, have shown an increasing fondness for the medium in the last few years. To wit, the last 12 months have seen film debuts by brands including Gucci, Kenzo, Miu Miu, Gareth Pugh and Louis Vuitton. Spending between $500,000…

    Digiday- 19 readers -
  • Inside Birchbox’s 40-person social media war room

    … On September 14, Birchbox’s seventh anniversary, the beauty retailer and subscription company held its fourth annual Customer Appreciation Day, a tradition started in 2013 to drive brand awareness, traffic and sales. Forty team members from across departments were on deck in the first Birchbox social media “war room” to respond to commenters…

    Digidayin Social- 14 readers -
  • Water is now a luxury beauty product with a $185 water bottle

    … We’ve reached peak wellness. Green juices cost $15, spin classes cost $45, and a brand of water bottles can get away with selling a version of its glass-and-silicone vessels for $185 a pop. The nearly $200 bottle is from the trendy Bkr (pronounced “beaker”) brand, which collaborated with Swarovski to create a version of its water bottles topped…

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  • One year in: How Ralph Lauren’s Way Forward is playing out

    … Grand restructuring plans captured by optimistic tag lines have become commonplace for luxury brands that have struggled to swiftly adapt to a changing consumer and retail landscape. In this series, we’ll break down the promises and analyze the progress of the different brands’ master plans to get back on track. Facing threats and setbacks from…

    Digidayin How To's- 16 readers -
  • Clinique is turning print ads into six-second videos

    … Clinique is working with Google to get more bang for its advertising buck. Earlier this month, the beauty and skin-care brand turned its print ad campaign for a new line of lipsticks into six-second bumper ads, which are quick clips that play before and after videos on YouTube. Clinique’s in-house team worked with Google’s creative unit…

    Digiday- 25 readers -
  • How M.Gemi turned its physical stores into data troves

    … For e-commerce brands, brick-and-mortar stores are an investment in customer insight. M.Gemi, the online, direct-to-consumer brand for Italian-made footwear, has opened two storefronts in New York and Boston in the past year and a half. It’s also in the process of scouting out new cities to test more locations, starting with temporary pop-up…

    Digidayin How To's- 20 readers -
  • CollegeFashionista launches an online fashion education program

    … CollegeFashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus members, college students known as Style Gurus. This group is made up of college students across 630 campuses who operate as digital interns in semester-long spurts, creating all of the sites content — a mix of outfit posts…

    Digiday- 32 readers -
  • How data is changing the very model of the modern merchandiser

    … At Stitch Fix, the separation between its merchandising team and its data science team — the one overseeing the recommendation algorithms that send products to customers — is as strict as church and state. “We have a very explicit rule: The buyers do not influence the recommendations,” said Eric Colson, Stitch Fix’s chief algorithms officer…

    Digidayin How To's- 18 readers -
  • ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

    … Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year. As it prepares to open to the public on Thursday, the challenge now is finding a way to scale. While fellow luxury retailers The RealReal and Vestiaire…

    Digiday- 12 readers -
  • Eileen Fisher wants to reach younger consumers through recycled fashion

    … Eileen Fisher is winning over millennials with clothes older than they are. In a gallery space in Brooklyn’s Cobble Hill neighborhood, Eileen Fisher has put its cyclical fashion process on display through a two-week long exhibit called Circular By Design. The goal is to make its clothing recycling program and zero-waste initiatives…

    Digiday- 14 readers -
  • The Luxe Lab at Neiman Marcus signals a shift in focus for department stores

    … As sales and foot traffic decline, department stores are looking to new designers and brands to drive people back in. Last week, Neiman Marcus announced the arrival of Luxe Lab, a boutique-like collection of merchandise picked from a group of “forward-thinking” designers, including Simone Rocha, Nour Hammour and Francesco Scognamiglio. According…

    Digiday- 20 readers -
  • Three seasons in, see-now-buy-now is going nowhere

    … When she made the decision to buck the traditional fashion calendar and show a spring, not a fall, collection in February of 2016, Rebecca Minkoff and her team had under three months to act on it. First, the company had to find new manufacturers who could turn around small-batch product orders quickly to account for a faster production schedule…

    Digiday- 17 readers -
  • Harper’s Bazaar reboots e-commerce play ShopBazaar to go niche

    … At one point in 2015, ShopBazaar, Harper’s Bazaar’s e-commerce platform, had a network of 150 retail partners, including department stores like Saks Fifth Avenue and the e-commerce retailer Yoox. The idea was to make as much of the magazine shoppable as possible, said Katie Hobbs, ShopBazaar’s executive e-commerce director, with a goal to scale…

    Digiday- 14 readers -
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