Glossy - Page 4

  • Gwyneth Paltrow on building a lifestyle media brand: ‘It has to mean something’

    … Gwyneth Paltrow started Goop as a newsletter in 2008 to give recommendations about food, fitness, fashion and beauty. The company has since expanded to add commerce, product lines and books. Recently, Goop partnered with Condé Nast on a quarterly print magazine, launching in September. We caught up with Paltrow to learn more about the launch…

    Digiday- 17 readers -
  • Snapchat falls farther behind Instagram with fashion brands

    … Snapchat’s days in the fashion industry seem to be numbered. As Instagram continues to co-opt and improve its premiere features, many of the brands who were experimenting on the platform — including Everlane and Cole Haan — have either scaled back their usage or stopped it altogether. Fixing this does not appear to be a high priority…

    Digidayin Social- 17 readers -
  • How L’Oreal uses virtual reality to make internal decisions at its New York HQ

    … Considering the flashier features of L’Oréal’s 352,000 square-foot New York City headquarters — a full Essie nail salon and a Hudson River-facing terrace, for instance — it’s easy to walk right past the company’s virtual reality room. It looks like a typical conference room. But the L’Oréal Beauty Lab, as it’s referred to internally, is stacked…

    Digidayin How To's- 23 readers -
  • Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’

    … Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and it’s safe to assume some of the 20-year-old Instagram-famous rich kids are impossible to work with. But that doesn’t mean the industry is on the verge of fizzling. According to a 2016 study…

    Digiday- 16 readers -
  • What online fashion brands can learn from Amazon’s stores

    … It’s often said that Amazon will eventually succeed at anything it puts its time and resources into, and a physical iteration of its selling platform should be no different. In May, the doors to its newest brick-and-mortar bookstore opened in New York City, putting the e-commerce giant’s prowess to a real-life test in America’s shopping capital…

    Digiday- 22 readers -
  • Inside the production of WearableX’s first responsive yoga pant

    … in a previous Glossy interview. Whitehouse already has plans for new rollouts in 2018, with a vision that the technology will be helpful for runners and weightlifters — basically, any activity where people could benefit from a level of guidance they don’t usually get. “We’re starting with yoga because we don’t want to confuse people with too much…

    Digiday- 23 readers -
  • New brands are tapping into America’s obsession with the French girl

    … American women have long coveted French style, and, though it’s often associated with luxury brands including Chanel and Dior, a new crop of French contemporary lines is selling a more accessible version of that sartorial je ne sais quoi. These newer indie labels, including Rouje, Sézane, and Miaou, have some aesthetic similarities…

    Digiday- 16 readers -
  • OH at the Glossy Summit: ‘You can’t rely on influencers’

    … This week, executives from top brands and retailers gathered in Miami for the first-ever Glossy Summit, focused on mastering the modern retail experience. We held group meetings, where we discussed some of the biggest issues these industry leaders are facing today, including working with influencers, reaching customers across platforms…

    Digiday- 14 readers -
  • Why Apple Pay is poised to beat PayPal in the luxury fashion space

    … When it comes to mobile payment apps, PayPal is the clear winner in terms of market size: It has more than 180 million active users and 15 million merchants, and is available in over 200 countries. But it continues to privilege e-commerce and has less of a presence in physical retail stores, said Jason Goldberg, the senior vice president…

    Digiday- 31 readers -
  • Genius makes a play for fashion with its debut of a namesake clothing line

    … Genius, the media company known for its website hosting the world’s largest collection of music lyrics — complete with reader and artist-sourced footnotes regarding song meanings and creation — is taking an unexpected turn toward fashion with today’s launch of its 1997 Collection. Unlike the branded merchandise it has sold for the past nine…

    Digiday- 15 readers -
  • Five years in, Birchbox Man is boosting education and interest in men’s grooming

    … After selling monthly subscription boxes full of sample beauty and skin care products to women for a little over a year, Birchbox heard from female customers that the men in their lives had voiced interest about a similar product model geared towards men’s grooming. “We were really surprised to hear that; it wasn’t something we were sure we…

    Digiday- 24 readers -
  • Fashion publications team with Musical.ly to cater to younger readers

    … When the popular app Musical.ly first hit the scene in 2014, it was mostly a tool for teenagers to share goofy lip-syncing videos with friends. Currently, it has a nearly 200 million user base largely comprised of teenage girls, and fashion and lifestyle publishers are tapping the platform in an effort to connect with younger readers. Musical.ly…

    Digiday- 20 readers -
  • Confessions of a beauty editor: ‘You’re expected to be your own personal brand’

    … Beauty content is not what it used to be. While it has always catered, on some level, to advertisers, it’s now bent on traffic numbers, too — meaning that the minutiae of the Kardashian clan’s makeup routine often takes precedence above all else. An onslaught of technological and scientific advances has also made the space less simplistic…

    Digiday- 15 readers -
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