Glossy - Page 6

  • Inside the relaunch of Hypebeast’s e-commerce site, HBX

    … Five years in, Hypebeast’s e-commerce platform, HBX, is getting a brand makeover. Kevin Ma, founder and CEO of Hypebeast, which launched in 2005 to cover hip streetwear brands and sneaker launches, said the media company approached commerce with trepidation, slowly exploring the idea of selling the same brands it talks about its editorial side…

    Digiday- 27 readers -
  • How DSTLD, the first customer-funded fashion brand, tripled revenue in one year

    … Last year, the direct-to-consumer apparel brand Dstld (a vowel-less version of “distilled”) turned to its customers to raise capital after recognizing that the cash flow from venture capitalists had all but dried up for clothing startups that offer meager returns for investors. Since this time last year, now saddled with $1.2 million…

    Digidayin How To's- 21 readers -
  • The state of luxury e-commerce in China

    … For the past 2.5 years, global luxury marketplace Farfetch has operated two offices in Hong Kong and Shanghai, with a full team to service China, the company’s second largest market after the Americas. Despite that, 100 percent of Farfetch’s sales to Chinese consumers since the company launched in 2008 have been imported. “To have access…

    Digiday- 22 readers -
  • How Alibaba plans to win over luxury brands

    … Alibaba, China’s largest e-commerce platform, is improving its services to make luxury brands feel at home on Tmall, its B2C marketplace for retailers. Brands with an image to protect have long been wary of the marketplace, which has been battling counterfeit sellers that continuously pop up on the site, hawking cheaply made imitations of luxury…

    Digidayin How To's- 21 readers -
  • Amazon’s fashion charm offensive moves to London Fashion Week

    … Amazon Fashion continues to make attempts to get in good with the global fashion industry. On Monday, its European arm announced it will collaborate with London Fashion Week this September. Amazon Fashion will team with designer Nicola Formichetti to make his six-piece unisex, see-now-buy-now collection available to London residents within 60…

    Digiday- 18 readers -
  • How Adore Me used AI to double its active customers

    … Adore Me is tapping artificial intelligence to win over lingerie shoppers online. The four-year-old brand is part of a recent e-commerce boom in the bras and underwear space, which has seen the rise of modern, digital players set on eating into Victoria’s Secret’s market share. As Adore Me took on the likes of other online-born lingerie…

    Digidayin EMail How To's- 22 readers -
  • Gwyneth Paltrow on building a lifestyle media brand: ‘It has to mean something’

    … Gwyneth Paltrow started Goop as a newsletter in 2008 to give recommendations about food, fitness, fashion and beauty. The company has since expanded to add commerce, product lines and books. Recently, Goop partnered with Condé Nast on a quarterly print magazine, launching in September. We caught up with Paltrow to learn more about the launch…

    Digiday- 17 readers -
  • Snapchat falls farther behind Instagram with fashion brands

    … Snapchat’s days in the fashion industry seem to be numbered. As Instagram continues to co-opt and improve its premiere features, many of the brands who were experimenting on the platform — including Everlane and Cole Haan — have either scaled back their usage or stopped it altogether. Fixing this does not appear to be a high priority…

    Digidayin Social- 17 readers -
  • How L’Oreal uses virtual reality to make internal decisions at its New York HQ

    … Considering the flashier features of L’Oréal’s 352,000 square-foot New York City headquarters — a full Essie nail salon and a Hudson River-facing terrace, for instance — it’s easy to walk right past the company’s virtual reality room. It looks like a typical conference room. But the L’Oréal Beauty Lab, as it’s referred to internally, is stacked…

    Digidayin How To's- 23 readers -
  • Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’

    … Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and it’s safe to assume some of the 20-year-old Instagram-famous rich kids are impossible to work with. But that doesn’t mean the industry is on the verge of fizzling. According to a 2016 study…

    Digiday- 16 readers -
  • What online fashion brands can learn from Amazon’s stores

    … It’s often said that Amazon will eventually succeed at anything it puts its time and resources into, and a physical iteration of its selling platform should be no different. In May, the doors to its newest brick-and-mortar bookstore opened in New York City, putting the e-commerce giant’s prowess to a real-life test in America’s shopping capital…

    Digiday- 22 readers -
  • Inside the production of WearableX’s first responsive yoga pant

    … in a previous Glossy interview. Whitehouse already has plans for new rollouts in 2018, with a vision that the technology will be helpful for runners and weightlifters — basically, any activity where people could benefit from a level of guidance they don’t usually get. “We’re starting with yoga because we don’t want to confuse people with too much…

    Digiday- 23 readers -
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