Glossy - Page 6

  • New companies are competing to make the vitamin space sexy

    … Once relegated to the crunchy aisles of health-food stores and mass-market pharmacies, vitamins and supplements — fresh off a makeover — are storming the start-up scene. Unusually stylish brands including Ritual, Olly, Hum Nutrition, Care/of and Goop Wellness have launched throughout the last year to cater to an increasingly health-focused…

    Digiday- 20 readers -
  • Confessions of a fashion model: ‘I adopted a lot of unhealthy habits’

    … Modeling is a notoriously tough industry to break into, given the outrageous standards and tough competition involved, and it’s not much easier once your foot’s in the door. Unhealthy expectations, biased casting and low wages can make it an unpleasant experience for anyone without the recognition of a Karlie Kloss or Gigi Hadid. For our latest…

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  • How P.E. Nation is tapping into today’s active-meets-streetwear zeitgeist

    … As consumers gravitate more and more towards athleisure and streetwear, the Australian brand P.E. Nation is smartly offering up the best of both worlds. Founded in March of last year by industry veterans Pip Edwards and Claire Tregoning, the brand has seen impressive success in a short period of time, garnering attention from eternally pap’d…

    Digidayin How To's- 18 readers -
  • Farfetch’s ‘Store of the Future’ takes its customer data to physical retail

    …-a-Porter stylist will wait to take the item back, in case it needs to be returned. The other feature is an on-call stylist that will bring a personalized selection of items to a customer’s home for consideration. “It’s become an arms race to see who can make digital luxury the most appealing,” said Koifman. Jeffrey Fowler, president of Farfetch North America, will be attending the Glossy Summit on May 15 to talk more about the Store of the Future. Learn more here. …

    Digiday- 20 readers -
  • Startup Spotlight: How Andie Swim is rethinking the market for one-piece swimsuits

    … Andie Swim, a new direct-to-consumer line of one-piece bathing suits launching today, is hoping to gain ground in a growing market by skirting the traditional ways swimsuits are produced and sold. “Swimwear is a personal purchase, and we found by speaking to customers that, while they hate the in-store experience, they don’t always trust buying…

    Digidayin How To's- 15 readers -
  • How Mon Purse makes $2 million worth of customizable handbags a month

    … Nobody would say Mon Purse is lacking in options. The customizable handbag company — founded in 2014 by Lana Hopkins, after a shopping mission for a new purse proved unsuccessful — lets customers select from a variety of leathers and prints, colors, metal hardwares, fringes and monograms with their choice of letters and emojis. In addition…

    Digidayin How To's- 15 readers -
  • Inside fashion media’s hush-hush love of the press junket

    … In fashion, editors are routinely whisked off to faraway locales to be wined and dined on a brand’s dime, often in exchange for some brand-related coverage. These junkets are known politely as “press trips” and stand out as a symbol of the cozy relationship the fashion press has with its subjects. As one anonymous Guardian writer aptly put…

    Digiday- 32 readers -
  • How humanitarian law is serving as a feeder to sustainable fashion

    … Much like Wall Street funnels aspiring fashion designers, who spend several years in finance building their skills and amassing funds before starting a business, there’s an emerging trend of lawyers and human rights advocates making the switch to fashion. Here’s a look at three stories. From social good to affordable menswear At 14 years old…

    Digidayin How To's- 18 readers -
  • How fashion became oversaturated with collaborations

    … On April 9, the Victoria Beckham for Target collection will launch online and in stores, featuring lines of clothing for women, girls and toddlers created by the British designer for Target’s entry-level price points and aspirational customers. The limited-edition drop will give Target’s clothing department a brief jolt of high-fashion prestige…

    Digidayin How To's- 18 readers -
  • Walmart and Amazon emerge as fashion’s duopoly

    … Although Walmart has long beat Amazon in overall U.S. apparel and accessories revenue, the mass retailer’s lack of an online fashion presence has made it less of a competitor in that space. But that’s bound to change with Walmart subsidiary Jet.com’s recent acquisition of the womenswear retailer Modcloth, the company’s largest push yet…

    Digiday- 28 readers -
  • The spiral of Spring’s great mobile experiment

    … Spring launched in August 2014 with a clear goal: to become the No. 1 mobile shopping app for fashion. Built with user experience top of mind, Spring wanted to make the notoriously difficult mobile checkout seamless: To purchase, customers simply had to store their credit card, then swipe their finger on a product. At launch, 150 brands were…

    Digiday- 24 readers -
  • The winners and losers in a Coach-Kate Spade acquisition

    … With reports swirling that Coach’s acquisition of Kate Spade is imminent, what would a merger of two of the leading American handbag brands look like? “Coach has viability again,” said Jessica Ramirez, retail analyst at boutique firm Jane Halli & Associates. “Now, they’re targeting millennials and looking to further elevate the brand…

    Digiday- 24 readers -
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