Gmail Ads

    • Life Event Targeting Now Available To All AdWords Advertisers

      Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving, and getting married. With the targeting, you can pinpoint users before or after the event to maximize the efficiency of your targeting.

      PPC Heroin Paid Search- 10 readers -
  • How To Make Gmail Ads More Effective – Tips And Strategies For Success

    … May 3, 2017 By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over…

    PPC Heroin Display How To's- 16 readers -
  • Reach The Right Users With Gmail Ads

    … of our advertising. That is also why we look to have coverage on every network and to test every campaign type, which leads me to Gmail Ads. The Basics Gmail Ads are part of the Google Display Network and are simply collapsed ads within a user’s Gmail account that appear at the top of the Promotions tab. They can easily be confused for a regular email…

    PPC Hero- 17 readers -
  • The Adoption of Gmail Sponsored Promotions (GSPs)

    … and shows me the entire message which looks like an email from the company advertising. You then have four options of where to go from here. You can either: Click through on the ad and go to the website Forward the email ad to a friend Save the email ad to your main inbox to view later Close the ad Gmail Sponsored Promotion Strategies? There are many…

    Samantha Noble/ State of Digitalin Paid Search- 29 readers -
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