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… of our advertising. That is also why we look to have coverage on every network and to test every campaign type, which leads me to Gmail Ads. The Basics Gmail Ads are part of the Google Display Network and are simply collapsed ads within a user’s Gmail account that appear at the top of the Promotions tab. They can easily be confused for a regular email…
Estimated reading time: 3 minutes, 59 seconds Last month, I wrote a post about the adoption of Gmail Sponsored Promotions (GSPs) as I have been surprised each time I look at a campaign with how cheap the CPCs are still. This got me thinking about whether the adoption of this type of campaign is still relatively low so I put together a little survey to find out what advertisers think.
Estimated reading time: 6 minutes, 23 seconds Gmail Sponsored Promotions (AKA GSPs) came out of BETA at the tail end of 2015 but advertisers haven’t seemed to jump all over these yet and the competition levels appear to still be relatively low in comparison to other PPC channels. To kick start this post, I want to ask you a couple of questions related to Gmail Ads.