Gnip

  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 19 readers -
  • Twitter Gives Advertisers More Klout

    … 2.0 allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Analyze the conversation about your products or brand to determine affinity groups. Segment users based on matching influence or interest topics for further demographic analysis. Evaluate…

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • Twitter: Gnip 2.0 APIs Now Generally Available

    … Twitter announced earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces are now generally available. Gnip product manager Adam Tornes said in a blog post that the 1.0 versions of the Gnip APIs will sunset Dec. 1, adding that brands and agencies making the move to 2.0 will see enhanced versions…

    David Cohen/ AllTwitterin Twitter- 21 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … owned, organic tweets over the past 90 days. Then dive a layer deeper by constructing a segment made up of users that have engaged (clicked, liked, retweeted, etc.) with the brand’s organic content over the same 90 day period. First-party data (via tailored audiences): Create audience segments based on lists of email addresses, phone numbers…

    David Cohen/ AllFacebookin Twitter- 18 readers -
  • Two Top Execs Leaving Twitter

    … Twitter vice president of revenue partnerships Ali Jafari (right) is about to take on a much more prominent role following the departures of two key executives. Twitter confirmed a report by Re/code that vp of global business development and platform Jana Messerschmidt and vp of commerce Nathan Hubbard (pictured below, respectively…

    David Cohen/ Inside Facebookin Twitter- 22 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … then have the ability to target nearby “influencers” with direct ads and respond to customer feedback in real-time. WeLink also offers analytics for examining tends and measuring marketing effectiveness. 3. Gnip: Filtering social content by geo-boundaries One of the challenges with location-based social media monitoring is that content posted…

    Stephanie Miles/ Street Fightin Content- 22 readers -
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