Go For The Gold

  • The Summer Olympics Are Not Winning Gold on Social Media

    … conversations that would drive ratings. Based on the social media restrictions, if non-sponsors use terms like “Road to Rio,” “Team USA” and “Go for the gold” in tweets or other social media conversations, the USOC will send them a cease-and-desist letter. If brands ignore the letter, then the organization says it will take legal action. This rule…

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