Goal Alignment

  • The Agency Characteristics and Behaviors that CMOs Want

    … Success. What CMOs Value Most from Agencies In which areas has your agency been most helpful in educating your brand? Best Practices – Audience insights and optimization Data – Ownership and activation Partners – Bringing best-of-breed partners to the table Rank in order of importance what excellent agency support looks like for you…

    Douglas Karr/ Marketing Technology Blog- 23 readers -