Goal Alignment

  • The Agency Characteristics and Behaviors that CMOs Want

    … today, they’d find an entirely new sales process, reporting tools, and resources. Agencies continue to have advantages over hiring because they can balance the costs of expertise and tools across their clients. A consultant or agency just needs to attack the problem, not all the other issues surrounding the customer’s business. Companies…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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