Golden Rule

  • The Golden Rule of Lead Generation: Treat All Leads Equally

    … differentiate the gems from the busted leads? To start with, revisit the golden rule and treat others the way you’d want to be treated. That is, treat all leads equally and as if they have the potential to convert into a customer until you find a reason to do otherwise. Here’s an example from the newsroom: A phone call may come in where the caller…

    Dan Moyle/ Relevancein Content- 20 readers -
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