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This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Stay tuned for future installments and share your own favorite tips in the comments. Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited.
… conducted by Microsoft that surveyed 2,000 people and monitored the brain activity of 112 additional people using electroencephalograms (EEGs), it was observed that the average human attention span is rapidly declining. In the year 2000, we could boast of having an attention span of 12 seconds. Not anymore; the Microsoft study revealed that we now…