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… campaigns to capture these local customers during the pre-purchase research process. At America’s Mattress of Onalaska, in Wisconsin, owner Dave Weinberger is shifting his budget toward digital advertising and working with digital agency Netsertive on SEO to ensure his store comes up first when people conduct geo-targeted searches for mattresses…
… A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… HomeAdvisor Expands, Takes On Angie’s List in Search for Ambitious Employees (Denver Business Journal) HomeAdvisor is opening new offices in hip districts of downtown Denver and Indianapolis, expanding into the backyard of its biggest rival…
Merchant: Gold’s Gym of Jersey City Location: Jersey City, New Jersey Vendors: flok Bottom Line: Loyalty programs increase awareness and demand for services that customers can purchase in addition to their monthly membership fees. When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business.
… By David Cohen on Oct. 29, 2015 - 5:30 PM Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week. Instagram described how Boomerang works in a blog post, saying: Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high…