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… of the vertical markets that were most likely to try daily deals in previous years — like gyms, spas, and restaurants — now are adding their own loyalty programs. Businesses are finding new upsell and cross-sell opportunities through these loyalty programs. For example, Gold’s Gym of Jersey City incentivizes its members to join its loyalty program…
… driving traffic back to publishers or publishers revolting en masse. “This shotgun marriage will likely endure,” said Vivian Schiller, head of news at Twitter, “even if it will never be a union of equals.” What’s Holding Mobile Payments Back This Holiday Season? (Huffington Post) Megan Anderle: Why aren’t smart phone users paying at stores…
Merchant: Gold’s Gym of Jersey City Location: Jersey City, New Jersey Vendors: flok Bottom Line: Loyalty programs increase awareness and demand for services that customers can purchase in addition to their monthly membership fees. When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business.
… By David Cohen on Oct. 29, 2015 - 5:30 PM Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week. Instagram described how Boomerang works in a blog post, saying: Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high…