Google: Acquisitions

  • The eerie future of AdWords targeting

    “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time ...

    Marketing Land- 19 readers -
  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Search Engine Landin Paid Search SEO Google- 10 readers -
  • Dissecting Google Conspiracy Theories

    … Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and using schema markup, but also to predict the future direction of organic search to reveal opportunities and risks within clients’ campaigns…

    Search Engine Landin Paid Search SEO Google- 11 readers -
  • Google’s Waze Trials Carpooling Service In Tel Aviv, Israel

    According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders and drivers based on their most frequent routes to and from work. Waze told Reuters,”We’re conducting a small, private beta test in the greater Tel Aviv area for a carpool concept, but we have nothing further to announce at this time.

    Greg Sterling/ Marketing Land- 11 readers -
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