Google: Acquisitions

  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Marketing Landin Paid Search Google- 21 readers -
  • The eerie future of AdWords targeting

    … to target people’s interests in specific media much more effectively than Google. That is, until Google starts tapping into Chromecast data gathered. You can identify which shows some users like and put them into interest targeting groups for search and display ads. I’d also be interested in serving ads on mobile to people using their Chromecast…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • Dissecting Google Conspiracy Theories

    … is cause enough to conclude that Google wants to kill apps, but understanding apps as a potential, future Google killer is a very plausible idea. Perhaps watching what Google does with their $25-million acquisition of the .app top-level Web domain will give us some sense of their intent. If they simply sit on the TLD, was this $25M spent to protect…

    Search Engine Landin Paid Search SEO Google- 18 readers -
  • Google’s Waze Trials Carpooling Service In Tel Aviv, Israel

    … was a rumor that Google was developing its own Uber competitor. That was later dismissed as an internal, Google employee carpooling service. However RideWith may be the source of that earlier rumor. Be a part of SMX East, the world's largest search marketing conference programmed by the team from our sister site Search Engine Land. The robust agenda…

    Greg Sterling/ Marketing Landin Paid Search- 13 readers -