Google: Acquisitions

  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Marketing Landin Paid Search Google- 20 readers -
  • The eerie future of AdWords targeting

    … ads for more gear to keep them going or downloadable content for training plans! Evil example: Tempt people with tasty local food ads after they’re done working out. Segment audiences based on their resting heart rate. Did someone say segmenting by users with a pacemaker? I did. I’m not proud. 5. Chromecast behavioral targeting Facebook is able…

    Search Engine Landin Paid Search SEO Google- 12 readers -
  • Dissecting Google Conspiracy Theories

    … is cause enough to conclude that Google wants to kill apps, but understanding apps as a potential, future Google killer is a very plausible idea. Perhaps watching what Google does with their $25-million acquisition of the .app top-level Web domain will give us some sense of their intent. If they simply sit on the TLD, was this $25M spent to protect…

    Search Engine Landin Paid Search SEO Google- 12 readers -
  • Google’s Waze Trials Carpooling Service In Tel Aviv, Israel

    … was a rumor that Google was developing its own Uber competitor. That was later dismissed as an internal, Google employee carpooling service. However RideWith may be the source of that earlier rumor. Be a part of SMX East, the world's largest search marketing conference programmed by the team from our sister site Search Engine Land. The robust agenda…

    Greg Sterling/ Marketing Landin Paid Search- 11 readers -
  • Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition

    Google's ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon veterans, Rangespan's predictive software helps surface products that are likely to be hits ...

    Ginny Marvin/ Search Engine Land- 6 readers -