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… a client that their location extension was showing the wrong location. This client is a franchise business so we have campaigns for each location and geographic areas are very strictly defined. This was a problem. Looking in the reports for the location extension it was apparent that the problem was bigger than even they realized. Here…
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce acc ...