Google Ads

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2011, Google earned US $2.43 billion ($9.71 billion annualized), or 28% of total revenue, through Google AdSense.
Posts about Google Ads
  • Adwords vs. Bing Ads

    … Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets quite perplexing…

    ppc.orgin Paid Search- 12 readers -
  • Do I Need Google AdWords to Succeed in eCommerce?

    … Google AdWords is a mainstay for many new eCommerce ventures. Companies fear that without Adwords, they could spend months or even years in the sandbox. They worry they’ll be there waiting for their SEO efforts and other more organic marketing efforts to bear fruit. So they wonder, “Do I need Google AdWords in order to succeed in eCommerce…

    Growmapin Paid Search- 17 readers -
  • Why Cloaking is not Good for a Long Term Affiliate Business

    … like “forskolindietdr.com”. If I promote this offer directly on Google adwords/Facebook ads, my campaign will never be approved by the traffic networks, as it violates their advertising guidelines. In order to promote my offer on these networks I would have to use cloaking, which simply means I will redirect Google/Facebook reviewers to a reputable…

    KJ Rockerin Affiliate Google Facebook- 15 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
  • Is Google becoming more hyperlocal?

    … Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed “massive…

    Search Engine Watch- 13 readers -
  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 35 readers -
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