Google Ads

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2011, Google earned US $2.43 billion ($9.71 billion annualized), or 28% of total revenue, through Google AdSense.
Posts about Google Ads
  • The Customer Journey and Optimove Retention Automation

    …), but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform. An interesting highlight of the product is that everything works around dynamic customer micro-segmentation. The software segments customers daily, based on the data-driven identification of rapidly-changing…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Is Google becoming more hyperlocal?

    … Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed “massive…

    Search Engine Watch- 12 readers -
  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 26 readers -
  • What’s the Impact and Alternative to Ad Blocking?

    … for mobile users – a high ad growth medium. One estimate suggests that Google lost $1.86 billion in US revenue to ad-blocking in 2014. Publishers already lose an estimated 9% of ad revenue to ad blocking Tweet This!. This infographic from Signal, The Rise of Ad Blockers, provides three ways to try and retain your ad revenue: Ad Relevance – working…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Enhance Your Google Ads with Structured Snippets

    … gives you the opportunity to add two full additional lines of text to your ad. Google’s example includes a “Styles” snippet. How Do You Add a Structured Snippet? Structured snippets are available on the “Ad extensions” tab in AdWords, along with sitelink, call, app, and other ad extensions. To add one, you’ll first want to navigate to the account…

    Jonathan Larkin/ Dex Mediain Paid Search- 20 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Google Ads to get Buy Button – What does it mean for You?

    … There have been rumors floating about for some time that Google was going to be adding a buy button to their ad options. In a recent interview at the Re/Code Code Conference, however, that rumor was confirmed. Google’s Chief Business Officer, Omid Kordestani, commented that the buy buttons would be showing up soon, though he didn’t expand on what…

    Michael Levanduski/ KJ Rockerin Google- 12 readers -
  • What Is The Cost Of Online Leads?

    …. Typical activities include blogging, tweeting, and distributing content on social sites or other content sharing sites. Paid traffic is much easier to scale, but that convenience comes at a cost. It is comprised of different types of advertising mediums including (but not limited to) Google Ads, placing banners on industry specific blogs…

    Asaf Rothem/ Relevance- 13 readers -
  • 11 SEO Myths Restaurant Marketers Need to Forget

    … that optimizing for local specifically can have a dramatic impact on results. Myth #10: Buying Google Ads Improves Rankings Simply put, buying ads does not impact organic search engine rankings. This myth has existed for so long that Matt Cutts made an entire video debunking it. Cutts explained that Google does not give preferential treatment in any…

    ZOG Digital Blogin Social SEO Google- 20 readers -
  • Morning Clicks: Google’s Latest Releases and More

    … Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What’s the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries…

    Jacob Brown/ PPC Heroin Paid Search Google- 4 readers -
  • $1.2 Million – The Check Keeps Getting Bigger

    One of the highlight of the Home Business Summit that concluded Sunday in Atlanta was the Top Partners Check Ceremony. This is where MOBE recognize their top partners, and present them a big check for their hard work. The checks represent how much commissions the partners made with the company since joining. It’s always fun to see how much everyone is making.

    John Chow/ John Chow dot Com- 14 readers -
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