Google: Adsense

    • Google AdSense now allows 300×250 ads above the fold on mobile

      With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a blog post announcing the change, John Brown, head of publisher policy communications at Google, explained: After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not a ...

      Ginny Marvin/ Marketing Landin Display Google- 21 readers -
    • Study: Q1 Google Display Network placements

      One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the Google Display Network (GDN). Essentially, these are websites that are either showing AdSense ads or websites that show ads from DoubleClick (some of the GDN inventory is actually “remnant” inventory that no one made specific placement buys for on DoubleClick).

      Search Engine Landin SEO Google- 12 readers -
    • Live blog: Google Marketing Next opening keynote #GoogleMarketingNext

      Hello from San Francisco, where Google Marketing Next — Google’s annual summit for advertisers — is taking place. We’re live blogging the opening keynote, where it’s expected that a variety of product announcements will be made. Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns YouTube locatio ...

      Danny Sullivan/ Marketing Landin Google- 17 readers -
  • Google unveils new look for AdSense interface

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing & IT. MarTech Europe returns to London, UK, 1-2 November. Register now…

    Ginny Marvin/ Marketing Landin Google- 10 readers -
  • AdSense tweaks the look for text ads again

    Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.” The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.

    Ginny Marvin/ Marketing Land- 14 readers -
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