Google: Adsense

  • Google announces AMP speed and viewability enhancements for ads

    Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they call “Fa ...

    Search Engine Land- 21 readers -
  • Google goes after mobile native advertising with new AdSense formats

    Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites.

    Ginny Marvin/ Marketing Land- 51 readers -
  • Study: Q1 Google Display Network placements

    … One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the Google Display Network (GDN). Essentially, these are websites that are either showing AdSense ads or websites that show ads from DoubleClick (some of the GDN inventory is actually “remnant” inventory that no one…

    Search Engine Landin SEO Google- 19 readers -
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