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Paid advertising should be a part of every restaurant’s digital marketing strategy. When combined with website design, search engine optimization, and social media, restaurants can influence consumers and drive additional sales. This article by ZOG Digital’s Kim Giroux was originally published by FSR Magazine.
Google is touting a new study this week that concludes "Search Ads Lift Brand Awareness." What the study should be titled, though, is "The Top Search Ad Lifts Brand Awareness". This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive.
… and has likely ruffled the feathers of Nest owners (and possibly the Nest product team) fearing ads will start showing in thermostats imminently. In a statement issued to the Wall Street Journal, which first reported on the SEC filing, Google said that there is currently no advertising model for Nest. We are in contact with the SEC to clarify…
… Google is looking ahead to a future in which ads are served up on any number of "smart" devices in your home, in your car and on your body. In a letter to the Securities and Exchange Commission the company makes its case for not breaking out ad revenue performance by mobile devices in part by saying the definition of "mobile" is continually…
… consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…