Google Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Google Adwords
  • Last Chance to Register for the PPC Hero Summit!

    …The PPC Hero Summit is NEXT WEDNESDAY 2/28!! The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks…

    Jamie Newton/ PPC Heroin Paid Search- 7 readers -
  • AdWords Opportunities Tab – Use With Caution

    … A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied in a broader context. Today I will be writing about an opportunity that would lead to a disapproved ad and shows that Google needs to keep working on their suggestions BEFORE they go out…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 11 readers -
  • How To Use the Google AdWords Overview Page

    Today I want to talk about one of the features in the new AdWords interface that has been much improved compared to the legacy interface: the Overview page. I don’t know about you, but I rarely used the Home tab in the AdWords interface. With the new experience, I’ve really come to love the Overview page and have already used it more times than I did the Home tab.

    Clix Marketing PPC Blog- 11 readers -
  • Testing New Bidding Strategies Through AdWords Experiments

    … If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features. While there…

    PPC Heroin Affiliate Paid Search- 8 readers -
  • How I Increased Non-Brand PPC Profits by 650%

    … The ultimate goal of most companies is to grow. How do we grow our brands? We increase the profitability of the company and strategically reinvest those profits into the company. That means our #1 question as digital marketers should be, “How do I increase the profitability of our PPC campaigns?” We often forget to step back and ask…

    PPC Heroin Paid Search How To's- 6 readers -
  • The must-have tools for paid search success

    … Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop…

    Search Engine Watch- 12 readers -
  • An Argument for Automatic Placements on Google Display

    …, for lead generation. When the account first started advertising on the GDN, I ran a managed placement campaign, targeting sites we knew to be relevant and have potential to perform well. I also set up a contextual keyword campaign. Neither of these campaigns had any audience targeting. In the below image, you can see results from the past year…

    PPC Hero- 9 readers -
Get the top posts daily into your mailbox!
More from around the web