Google Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Google Adwords
  • Comparing AdWords & Real Estate: Understanding CPC Inflation

    … August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions…

    PPC Heroin Paid Search SEO- 12 readers -
  • Top 10 Reasons Why Your Ads Aren’t Showing in Google

    …. For the full list and details of each approval status, consult the Adwords Help Guide. Disapproved Keywords. AdWords also reviews and approves your campaign keywords. Google AdWords does not permit advertising products and websites related to firearms, drugs, cigarettes, pornography, hard alcohol, fireworks, and more. Like Ad approvals, Keyword approvals can…

    PPC Heroin Paid Search Google- 16 readers -
  • 5 Top Practices for Successful AdWords Campaigns in B2B Companies

    … For many B2B businesses in competitive niches, it can be difficult to effectively manage your AdWords campaign. Your main aim is usually to improve quality score while simultaneously keeping your costs manageable. But the AdWords marketplace is hard ground for many B2B companies. Often, such businesses are characterized by low search volumes…

    ppc.orgin Paid Search- 13 readers -
  • Use AdWords Scripts To Update Negative Placements

    … be implemented in the active AdWords display campaigns. Breaking Down The Requirements We can break the problem into simpler steps for writing the script. We have, A Google Sheet with the desired negative placements We need, A place to put the new negative placemements A way to keep the placements in the account up to date Using a Google sheet means…

    Jacob Fairclough/ PPC Heroin Paid Search- 17 readers -
  • AdWords Editor 12: Everything you need to know

    … Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. Below, we have summarized everything you need to know…

    Search Engine Watchin Paid Search- 17 readers -
  • A New Perspective For YouTube Advertising

    … and others have contributed to making YouTube the second largest search engine and 3rd largest site on the Internet. As Diane Chelius discussed last week, 79% of a user’s time online is spent outside of Search. Diane’s insights into in How to Utilize PPC Brand Building Strategies centered on getting the most out of Display Advertising. Video…

    PPC Heroin Social Paid Search Display YouTube- 10 readers -
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