Google Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Google Adwords
    • Google Ad Suggestions : How to Turn it Off

      Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search ad suggestions for an unknown number of ...

      Relevance- 11 readers -
    • What is an AdWords Quality Score and how can you improve yours?

      If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours? What is a Quality Score? Quality Score is essentially what it says on the tin: Google’s own rating of your ad ...

      Search Engine Watchin Paid Search How To's- 12 readers -
  • A 180 of Google Analytics 360

    … the opportunity to work with a company that invested in Google Analytics 360. Intrigued by what this enterprise level suite had to offer, I dove in and uncovered several benefits it can bring to the digital marketers toolbox. Benefits of Google 360 for Paid Search Google 360 is not only an analytics platform, but a full suite to tools that can be used…

    PPC Heroin Paid Search EMail Google- 16 readers -
  • Are My YouTube Ad Campaigns Successful?

    … efforts to drive awareness, see if you notice a change in search trends related to your brand name or related products and services which were promoted in your videos. Use Audiences to Show YouTube’s Impact on Search Traffic In the Shared Library within Google AdWords, advertisers can create several remarketing audiences based on user interaction…

    PPC Heroin Paid Search- 11 readers -
  • The Only Keyword Research Tools You Need

    … in search results. Below details some of the best keyword research tools available right now: Google Adwords and Analytics Since Google is the top dog in generating search results, it makes sense to want to use their tools in determining the best scoring terms and phrases. Google Adwords is free and very simple to use for anyone who is new to search…

    The Blog Herald- 13 readers -
    Earlier about the same topic:
  • 3 Best Practices for Universal App Campaigns

    … you’re targeting with your campaign, and assign a value to each conversion (new user installs or in-app conversions such as level-ups or purchases). Both goals are going to optimize according to a set target CPI, but how you determine your target CPI should depend on which goal you’ve selected. a) Install Volume Choose install volume as your…

    PPC Heroin Paid Search- 10 readers -
  • Competitor RLSA: Stay Top of Mind for Site Visitors

    … As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor. These campaigns, most of the time…

    PPC Hero- 7 readers -
  • How a Customer Data Platform can improve AdWords performance

    According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising.

    Search Engine Watch- 8 readers -
  • A Closer Look at AdWords Smart Bidding

    November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine overlords? Moving from manual b ...

    PPC Hero- 15 readers -
  • 5 Geocentric Tips to Invigorate Your Local PPC Ads

    … November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from “Google Places…

    PPC Heroin Paid Search- 9 readers -
  • How To Use The AdWords Keyword Planner

    … November 9, 2017 Building a new campaign from scratch can be challenging. You can easily miss keywords or add keywords without search volume. Plus, even if you have a great list of keywords, it can be challenging to organize them into tightly themed groups. Using AdWords Keyword Planner can be an excellent way to get started in building out…

    PPC Heroin Paid Search- 12 readers -
  • The ultimate guide to choosing keywords for ROI

    … Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose keywords which deliver the best ROI for you right now. To start with I am…

    Search Engine Watchin Paid Search- 15 readers -
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