Google Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Google Adwords
  • How To Get Big Wins In Your AdWords Account

    … a variety of different options. We tried out a whole range of paid search keywords, remarketing campaigns, the Google Display Network, Gmail-sponsored promotions, remarketing lists for search ads (RLSA) audiences…and the list goes on. Overall, most of our efforts were successful. Altogether, after exploring options for 10 months, AdWords was driving…

    PPC Heroin Paid Search How To's- 5 readers -
  • How to use Google’s new demographic targeting for search ads

    … Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new…

    Search Engine Watchin How To's- 13 readers -
  • Conversion Rate Optimization: Convert Your Potential Customer into Buyers

    … Why is conversion rate optimization essential? Conversion rate optimization is the key to converting a higher number of visitors to paying customers. Apparently, you have done whatever steps are necessary to maximize search engine optimization. You have invested in advertisements, and your traffic sites are showing steady growth. But even…

    ppc.orgin Paid Search- 13 readers -
  • Dust off Your Advertising Plan in Time for Spring Cleaning

    …. Thanks to this trend, Google has adjusted its algorithms to reward mobile-friendly websites and content, posting these sites higher up in search results than other non-mobile-friendly pages. To get with the times, clean up your mobile strategy. Optimize your website, social presence, online advertising and business listings. Incorporate video…

    Dex Mediain Paid Search- 16 readers -
  • Google Shares (A Little More Of) The Reins On DSAs

    … April 6, 2017 There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning…

    PPC Heroin Paid Search Google- 14 readers -
  • Why PPC Clicks And PPC Sessions Never Match

    … March 29, 2017 If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data…

    PPC Heroin Paid Search- 19 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    … March 28, 2017 Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 12 readers -
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