Google: Adwords

  • Three foolproof steps to excellent AdWords ads

    …. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. …

    Matt Lawson/ Marketing Landin Paid Search SEO Google- 14 readers -
  • Three foolproof steps to excellent AdWords ads

    Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction.

    Matt Lawson/ Search Engine Land- 16 readers -
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