Google: Adwords

  • What the data tells us about the death of exact match and its impact

    … sold and every filler term (e.g., All Out of Love by Air Supply). a luxury travel company. A smaller account that has a rock-solid foundation, but plagued by the dreaded Low Search Volume tag when exact match builds are extended. Here are the four fears I had surrounding the change — let’s see if the data dispels them: Fear #1: Exact match is dead…

    Search Engine Landin SEO Google- 11 readers -
  • Google Analytics remarketing lists go cross-device May 15

    Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display Network. Starting May 15, audience lists created in Google Analytics will start using that data. Google has started showing the following alert in Google Analytics: Starting May 15, 2017, all properties using Remarketing with Google Analytics w ...

    Ginny Marvin/ Marketing Land- 27 readers -
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