Google: Adwords

  • Here’s an AdWords script to fill empty ad groups

    …. But the new ads are all labeled, so you can easily find them and rewrite them. And in the meantime, you’re getting clicks you’d otherwise have been missing out on. What’s more, Google is eventually going to get rid of standard text ads. We don’t know when this is going to happen (You won’t be able to create new standard text ads after January the 31…

    Daniel Gilbert/ Search Engine Landin Paid Search SEO Google- 8 readers -
  • How do our biases impact PPC performance?

    … own management habits and how you may have sped up the process over the years. Spare the Bing, spoil the Google I personally have been guilty of neglecting Bing Ads. I let Bing Ads move in but made it live in the closet under the stairs (and, much as you would expect, it became a wizard). Now, part of this was because Bing’s universal event…

    Search Engine Landin Paid Search SEO Google How To's- 17 readers -
  • The trouble with truth

    …Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. The post The trouble with truth appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Janet Driscoll Miller/ Search Engine Land- 57 readers -
  • Ad customizers just got a whole lot more powerful

    … show even more relevant ads than before. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how…

    Frederick Vallaeys/ Search Engine Landin SEO- 24 readers -
  • Google Home Services Ads roll out on mobile

    … is somewhat confusing. The same area is covered by both advertisers is just slightly different, but it’s not clear what the variations are without having to click through on both. Google appears to be testing the service area format on desktop as well. Below is a comparison of two formats seen today. The first is the format that has been running…

    Ginny Marvin/ Search Engine Landin SEO Google- 21 readers -
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