Google: Adwords

  • How to navigate the somewhat rocky transition to expanded text ads

    Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the push to the new format; even if all you’re doing is changing a lan ...

    Search Engine Land- 6 readers -
  • Eight insider tips for exceptional price extensions

    … own prices can be a big decision. Google sometimes rounds values on price extensions. You also have the option to qualify your prices. If you choose “From” as your price qualifier, we’ll round your price down. If you choose “Up to,” we’ll round up. A price is important, and how you position that price is similarly a big deal. Price qualifiers also…

    Matt Lawson/ Search Engine Landin SEO Google- 10 readers -
  • Google goes after mobile native advertising with new AdSense formats

    Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites.

    Ginny Marvin/ Marketing Land- 40 readers -
  • SMX Advanced: A paid search roundup

    … Drafts And Experiments,” contributed to this list rather quickly. Elkins, who is director of paid search at Red Ventures, spoke about leveraging campaign performance with Google Campaign Experiments & Drafts, a somewhat “new” replacement for AdWords Campaign Experiments (ACE). For a quick overview, Google’s testing capabilities began modestly…

    Marketing Landin Paid Search SEO Google- 18 readers -
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