Google: Adwords

  • The PPC challenge of selling manufacturing capability vs. stock products

    While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really understood by those in ...

    Search Engine Land- 8 readers -
  • Report: The future of paid-search marketing is machine learning and AI

    Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t use them. Acquisio calls its suite of machine learning tools “Acquisio Turing,” after British computer scientist Alan Turing. The company looked at thousands of campaigns over a two-year period, comparing resul ...

    Greg Sterling/ Search Engine Land- 10 readers -
  • AdWords Editor update supports Shopping Showcase Ads

    AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together.

    Ginny Marvin/ Search Engine Land- 11 readers -
  • Google kills test of second description in search ads

    … A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords…

    Ginny Marvin/ Search Engine Landin Google- 12 readers -
  • Competitive analysis: Making your auction insights work for you

    … CRO inspiration. Check out your online reviews in comparison to your competitors’ to see if there’s any need for damage control, or even just a need to ensure that your advocates’ voices are heard. Reputation can absolutely play a role in the success or failure of other marketing channels. Some opinions expressed in this article may be those…

    Amy Bishop/ Search Engine Landin Google- 12 readers -
  • 7 killer ad tips for YouTube & video

    …Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video advertising platform. Please visit Marketing Land for the full article…

    Marketing Landin Social- 11 readers -
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