Google: Adwords

  • Facebook, Google the global app-install leaders, but Twitter wins for retention

    AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention. The data and rankings are global and based on data from the second half of 2016. To generate its rankings, the company looked at roughly 6 billion app installs across geographies: North America, Western Europe, Eastern Europe, Asia and Latin America.

    Greg Sterling/ Marketing Land- 15 readers -
  • How to write PPC text ads in 2017’s sophisticated environment

    I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved to the point where you must consider many different components.

    Matt Umbro/ Search Engine Land- 20 readers -
  • How to spice up your TrueView audience strategy on YouTube

    …. Luckily, things have improved a lot since then, and we can now have much simpler, more goal-oriented campaigns sitting alongside our existing AdWords activity (Search, Shopping, Display and App Promotion campaigns). Thanks to this integration, we benefit from much easier and more extensive campaign reporting and many more options when it comes…

    Marketing Landin Social Google How To's- 12 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as four. Suddenly, SEO became a whole different ball game, especially since…

    Search Engine Landin Paid Search SEO Google- 29 readers -
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