Google: Adwords: Adwords Scripts

  • Hot off the presses: Make heat maps for device performance

    … Heat maps are cool. Searchers’ behavior changes by hour and by day. Heat maps let you see the hot spots where you should fire up your bids — and the moments when you could save cold, hard cash by putting your ads on ice. I’ve shared a heat map-generating script with you before, but now the tech team at Brainlabs (my employer) has improved…

    Daniel Gilbert/ Search Engine Landin Google- 12 readers -
  • What you didn’t know about recent Quality Score changes

    … Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. …

    Frederick Vallaeys/ Search Engine Landin SEO Google- 9 readers -
  • The SEM automation primer

    … to JavaScript. An understanding of the fundamentals will take you a long way. Once you’ve learned a bit of JavaScript, you can get started with AdWords scripts via the Google Intro & Documentation. Some great sources of inspiration (and scripts!) include: Level 2: Platform APIs The next step up in complexity is the world of APIs. The Application…

    Search Engine Landin Paid Search SEO Google- 8 readers -
  • Confirmed: New AdWords interface rolling out to more users

    … In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users…

    Greg Finn/ Search Engine Landin Google- 22 readers -
  • Expand all your AdWords ads in 30 seconds flat

    … Script that can help. The concept The goal is to leverage all the work already done by your SEO team to give the PPC team a head start with creating longer text ads. After all, the recommended lengths for SEO titles and descriptions are pretty close to the new limits Google allows for expanded text ads. While it’s very hard to fully automate…

    Frederick Vallaeys/ Search Engine Land- 15 readers -
  • Rotating ad copy: What traffic are you missing out on?

    … losers, you’re missing valuable clicks and conversions. But if you’ve got a big account, it’s easy to lose track of all the tests going on. And if you’ve just inherited an account, you have no idea what tests were set up in the first place! And that’s where the latest AdWords script from the team at Brainlabs comes in… An AdWords script for finding…

    Daniel Gilbert/ Search Engine Landin Google- 9 readers -
  • Do you really know how much you’re bidding?

    … than the max bid of their competitors to force them to pay the highest possible price. Then along came Google AdWords, where the final CPC became dependent on the Quality Score. While you could still see your max CPC, the bid that was used in the auction became impossible to know. Despite this opaqueness, the bids were still easy to see because…

    Frederick Vallaeys/ Search Engine Landin Google- 15 readers -
  • Leverage the power of IBM Watson in your AdWords campaigns

    … as an API. If you’ve read any of my other posts, you know where this is going. Today, I’m sharing the script library I put together to leverage IBM Watson’s technology in my AdWords account. One of the APIs available in the Watson Developer Cloud is called Alchemy Language, and it provides a set of endpoints to help you pull information and parse…

    Russell Savage/ Search Engine Landin Google- 16 readers -