Google: Adwords: Adwords Scripts

  • Here’s an AdWords script to fill empty ad groups

    …. So you want to make sure you didn’t pause your Black Friday ads with no active ads to show in their place. You want to be sure you don’t have an ad group where all the ads are disapproved. And you want to be sure that you did create ads in those brand-new ad groups filled with new, seasonal keywords for new, seasonal products. I’ve already shared…

    Daniel Gilbert/ Search Engine Landin Paid Search SEO Google- 9 readers -
  • Hot off the presses: Make heat maps for device performance

    … to the File menu and make your own copy. Then go to AdWords, set up a new Script, and copy in the code below. You’ll need to change a few settings: spreadsheetUrl is the URL of your copy of the heat map template. dateRanges lists time periods you want to get data from. Each date range uses the format "yyyy-mm-dd, yyyy-mm-dd". You can speecify…

    Daniel Gilbert/ Search Engine Landin Google- 14 readers -
  • The SEM automation primer

    … but efficient workflow. To round off this post, here are a few of my personal favorite tools, including reasons to use them and a starting point to explore more if you wish: “R” The increasingly popular statistical analysis language, R, provides a great way to do robust, complex analysis of your SEM data. It’s great for data visualization and (to my mind…

    Search Engine Landin Paid Search SEO Google- 9 readers -
  • Confirmed: New AdWords interface rolling out to more users

    … In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users…

    Greg Finn/ Search Engine Landin Google- 24 readers -
  • Expand all your AdWords ads in 30 seconds flat

    … Script that can help. The concept The goal is to leverage all the work already done by your SEO team to give the PPC team a head start with creating longer text ads. After all, the recommended lengths for SEO titles and descriptions are pretty close to the new limits Google allows for expanded text ads. While it’s very hard to fully automate…

    Frederick Vallaeys/ Search Engine Land- 17 readers -
  • Rotating ad copy: What traffic are you missing out on?

    … losers, you’re missing valuable clicks and conversions. But if you’ve got a big account, it’s easy to lose track of all the tests going on. And if you’ve just inherited an account, you have no idea what tests were set up in the first place! And that’s where the latest AdWords script from the team at Brainlabs comes in… An AdWords script for finding…

    Daniel Gilbert/ Search Engine Landin Google- 10 readers -
  • Do you really know how much you’re bidding?

    … than the max bid of their competitors to force them to pay the highest possible price. Then along came Google AdWords, where the final CPC became dependent on the Quality Score. While you could still see your max CPC, the bid that was used in the auction became impossible to know. Despite this opaqueness, the bids were still easy to see because…

    Frederick Vallaeys/ Search Engine Landin Google- 18 readers -
  • Leverage the power of IBM Watson in your AdWords campaigns

    … as an API. If you’ve read any of my other posts, you know where this is going. Today, I’m sharing the script library I put together to leverage IBM Watson’s technology in my AdWords account. One of the APIs available in the Watson Developer Cloud is called Alchemy Language, and it provides a set of endpoints to help you pull information and parse…

    Russell Savage/ Search Engine Landin Google- 17 readers -