Google: Adwords: Adwords Scripts

  • Seriously, Google, can you just make exact match exact?

    … ecosystem. I also (as a former Googler) built my career there. Until this bizarre change, it had been a brilliant year for AdWords: amazing new features, insane improvements to the API, a quadrupled functionality of its scripts, more audience targeting options, and they even finally disposed of RHS ads (which was good for advertisers, users and Google…

    Daniel Gilbert/ Search Engine Landin SEO Google- 24 readers -
  • Here’s an AdWords script to fill empty ad groups

    …. But the new ads are all labeled, so you can easily find them and rewrite them. And in the meantime, you’re getting clicks you’d otherwise have been missing out on. What’s more, Google is eventually going to get rid of standard text ads. We don’t know when this is going to happen (You won’t be able to create new standard text ads after January the 31…

    Daniel Gilbert/ Search Engine Landin Paid Search SEO Google- 16 readers -
  • Hot off the presses: Make heat maps for device performance

    … to the File menu and make your own copy. Then go to AdWords, set up a new Script, and copy in the code below. You’ll need to change a few settings: spreadsheetUrl is the URL of your copy of the heat map template. dateRanges lists time periods you want to get data from. Each date range uses the format "yyyy-mm-dd, yyyy-mm-dd". You can speecify…

    Daniel Gilbert/ Search Engine Landin Google- 23 readers -
  • The SEM automation primer

    … but efficient workflow. To round off this post, here are a few of my personal favorite tools, including reasons to use them and a starting point to explore more if you wish: “R” The increasingly popular statistical analysis language, R, provides a great way to do robust, complex analysis of your SEM data. It’s great for data visualization and (to my mind…

    Search Engine Landin Paid Search SEO Google- 11 readers -
  • Confirmed: New AdWords interface rolling out to more users

    …. Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that some features were hard to find in the new interface and that it was a ‘radical’ change. In regards to the new interface surfacing a Google Representative has confirmed that the interface is rolling out to more…

    Greg Finn/ Search Engine Landin Google- 29 readers -
  • Expand all your AdWords ads in 30 seconds flat

    … Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage of the new format yet? If you haven’t because you’ve been too busy with the day-to-day of managing accounts (or because you took that well-earned summer vacation), read on for an easy to use AdWords…

    Frederick Vallaeys/ Search Engine Land- 21 readers -