Google: Adwords: Adwords Scripts

  • Here’s a script for copying labels between levels

    …. It comes up all the time: you label a campaign but then can’t spot the label when looking at all your keywords from the various campaigns you’re running. For example, you want to push bids for a certain brand’s keywords, but you’ve only got campaigns labeled with brands. Kudos to Google for updating AdWords Editor so you can filter by campaign and ad…

    Daniel Gilbert/ Search Engine Landin SEO Google- 12 readers -
  • Seriously, Google, can you just make exact match exact?

    … ecosystem. I also (as a former Googler) built my career there. Until this bizarre change, it had been a brilliant year for AdWords: amazing new features, insane improvements to the API, a quadrupled functionality of its scripts, more audience targeting options, and they even finally disposed of RHS ads (which was good for advertisers, users and Google…

    Daniel Gilbert/ Search Engine Landin SEO Google- 29 readers -
  • Hot off the presses: Make heat maps for device performance

    … to the File menu and make your own copy. Then go to AdWords, set up a new Script, and copy in the code below. You’ll need to change a few settings: spreadsheetUrl is the URL of your copy of the heat map template. dateRanges lists time periods you want to get data from. Each date range uses the format "yyyy-mm-dd, yyyy-mm-dd". You can speecify…

    Daniel Gilbert/ Search Engine Landin Google- 28 readers -
  • The SEM automation primer

    … to JavaScript. An understanding of the fundamentals will take you a long way. Once you’ve learned a bit of JavaScript, you can get started with AdWords scripts via the Google Intro & Documentation. Some great sources of inspiration (and scripts!) include: Level 2: Platform APIs The next step up in complexity is the world of APIs. The Application…

    Search Engine Landin Paid Search SEO Google- 11 readers -
  • Confirmed: New AdWords interface rolling out to more users

    … In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users…

    Greg Finn/ Search Engine Landin Google- 29 readers -