Google: Adwords: Adwords Scripts

  • AdWords Scripts now available in new AdWords interface

    AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date. See a more precise time when a script will run.

    Frederick Vallaeys/ Search Engine Land- 18 readers -
  • Advanced budget management made easy with scripts

    … patterns to allocate more budget to higher-potential days of the week — a feature that’s particularly useful in the last few days of the month, when Google may miss out on the fact that you typically spend relatively little on the weekend. This preview from AdWords scripts shows how the script is able to detect historical day-of-week delivery patterns…

    Frederick Vallaeys/ Search Engine Landin Google- 19 readers -
  • 5 non-traditional skills to look for in a PPC account manager

    … JavaScript is and apply that understanding to Facebook’s tracking Pixel, Google Tag Manager (GTM), Google Analytics (GA) and AdWords conversion tracking. The next level up is being able to create custom events in GA, GTM or Facebook that track the correct conversion event and ideally capture important metadata around how much the conversion…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Attack of the clones: Here’s a script to fight duplicated ads

    You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords. Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded text ads (ETAs) instead of one.

    Daniel Gilbert/ Search Engine Land- 22 readers -
  • Here’s a script for copying labels between levels

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Daniel Gilbert is the CEO at Brainlabs, the best paid media agency in the world (self-declared). He has started and invested in a number of big data and technology startups since leaving Google in 2010. …

    Daniel Gilbert/ Search Engine Landin SEO Google- 17 readers -