Google Adwords Conversion Tracking

  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss

    … want to make sure you get the most bang for your buck in terms of conversion volume. Double check your settings for ad rotation and set it to optimize for conversions (if you're not running an ad test). This will let AdWords show the ad that is most likely to result in a conversion based on historical data. Another setting to check is Ad Delivery…

    Rachael Law/ PPC Hero- 23 readers -
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