Google: Adwords: Enhanced Campaigns

  • Think Differently About RLSA & Boost Your Conversion Volume

    … Remarketing is an important part of most AdWords account strategies these days. Aside from search (including Shopping campaigns), remarketing campaigns are probably the most utilized and successful campaign type for SEM advertisers. RLSA (Remarketing Lists For Search Ads) has been around for a couple years, and in a way, it combines the best…

    Susan Waldes/ Search Engine Landin SEO Google- 25 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … suggest that you only use this method if you really absolutely have to in order to efficiently advertise within AdWords. So, why publish a workaround that probably applies to only 5% of accounts? It's time to restart the conversation on the forced device competency of Enhanced Campaigns. Google has done a good job with Enhanced Campaigns forcing many…

    Susan Waldes/ Search Engine Land- 24 readers -