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… Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However the benefits of using call analytics extend well beyond campaign optimization into operational and customer experience improvements for brands and marketers…
Just last week, I submitted this column with the title, “Is it time for Google to rethink Enhanced Campaigns?” The piece I wrote was rife with criticisms of the desktop/tablet-centric campaign structure advertisers have been stuck with, and it proposed some possibilities for an upgrade. And just like that, before it was time for my original submission to publish, it happened.
… AmsStudio / Shutterstock.com Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The new came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated…