Google: Adwords: Enhanced Campaigns

  • Think Differently About RLSA & Boost Your Conversion Volume

    … Remarketing is an important part of most AdWords account strategies these days. Aside from search (including Shopping campaigns), remarketing campaigns are probably the most utilized and successful campaign type for SEM advertisers. RLSA (Remarketing Lists For Search Ads) has been around for a couple years, and in a way, it combines the best…

    Susan Waldes/ Search Engine Landin SEO Google- 24 readers -
  • An SEM Christmas Carol: Q4 Past, Present & Yet To Come

    At its inception — and for years afterward — paid search could exist in a vacuum. You could send clicks and drive profitable return, staying inside your AdWords and other UIs, analyzing your keywords and executing your optimizations. Over time, to remain competitive, it became more important to collaborate with other teams in order to ensure search engine marketing (SEM) success.

    Susan Waldes/ Search Engine Land- 18 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some businesses and paid search contracts. For instance, an advertiser might have an online magazine specifically for tablets — I once had a client with this exact product (luckily it was before…

    Susan Waldes/ Search Engine Land- 22 readers -