Google: Adwords: Product Listing Ads

  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    … for September 24 through 30, 2017, using data from our company’s own software. Below, I’ll share what I learned. Product listing ads Overall, only 8.3 percent of all product listing ads (PLAs) have a “special offer.” This means that there is an absolutely huge open field for you to grow just by injecting an offer into your PLA ads. You can add the “special…

    Search Engine Landin SEO Google- 11 readers -
  • How important is Google Shopping for retailers?

    … With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads…

    Andy Taylor/ Search Engine Landin SEO Google How To's- 28 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … from and what retailers can do to grow their accounts beyond it. Natural Shopping growth The huge growth in clicks on Google Shopping can largely be attributed to the amount of effort Google has put into Shopping ads. First off, the sheer number of ads Google shows on a search results page has increased. And product listing ads, in particular, have…

    Search Engine Landin SEO Google- 25 readers -
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