Google: Adwords: Product Listing Ads

  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Andy Taylor/ Search Engine Land- 13 readers -
  • 7 Google tips to supercharge your Shopping ads

    …Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Matt Lawson/ Search Engine Landin SEO Google- 6 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    …, the percentage of ads with offers is under 15 percent. Do you think there is opportunity here? Top 5 offers overall (across all categories): Just for fun, here are the most visible offers across all categories determined by reach. Paid search ads There are two common places where offers usually appear in paid search ads: within the ad copy (headline…

    Search Engine Landin SEO Google- 12 readers -
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