Google: Adwords: Product Listing Ads

  • When should advertisers consider pausing Google Local Inventory Ads?

    In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining when LIAs should be featured, Google can serve the ...

    Andy Taylor/ Search Engine Land- 22 readers -
  • Amazon begins testing Product Listing Ads on AdWords

    … In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest online…

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 40 readers -
  • Carousels of Google Shopping ads spotted on YouTube

    …, though, and I’d expect to see the test expand. In May, Google officially rolled out product listing ads in image search results. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 23 readers -
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