Google: Adwords: Product Listing Ads

    • Sharing is caring: Click share and post-holiday shopping success

      Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit. Incorporate click share into your daily optimizations Click share can be an incredibly useful met ...

      Matt Lawson/ Search Engine Landin SEO Google- 15 readers -
  • Amazon begins testing Product Listing Ads on AdWords

    … In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest online…

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 33 readers -
  • Carousels of Google Shopping ads spotted on YouTube

    …, though, and I’d expect to see the test expand. In May, Google officially rolled out product listing ads in image search results. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 21 readers -
  • The 7 best ad and landing page elements to boost online conversions

    … in addition to links to media coverage boosts conversions. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO). …

    Mona Elesseily/ Search Engine Landin SEO Google- 16 readers -
Get the top posts daily into your mailbox!
More from around the web