Google: Adwords: Product Listing Ads

  • Why ‘good’ isn’t good enough in Google Shopping

    … Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate…

    Search Engine Landin SEO Google- 21 readers -
  • Amazon begins testing Product Listing Ads on AdWords

    In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest online retailer.

    Greg Finn/ Search Engine Land- 46 readers -
  • Carousels of Google Shopping ads spotted on YouTube

    …, though, and I’d expect to see the test expand. In May, Google officially rolled out product listing ads in image search results. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 25 readers -
Get the top posts daily into your mailbox!
More from around the web