Google Algorithm

PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.
Posts about Google Algorithm
    • Readability ranks!

      Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write readable texts. We truly believe that readability ranks.

      Marieke Van De Rakt/ Yoast- 10 readers -
    • Stop pleasing Google!

      Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way.

      Michiel Heijmans/ Yoast- 10 readers -
  • Ranking your local business part 8: Behavioral Signals

    … or less busy than usual. This complete offline tracking helps Google offer its advertisers a “closed loop” of data as to whether online ads lead to offline visits. To think that Google isn’t using this same closed loop of data for its own local algorithm defies belief. But even for Google, there are privacy limits (at least for now). In 2015…

    David Mihm/ Yoastin Social SEO- 11 readers -
  • Marketing 101: What is link juice?

    … webpage. Based on various factors, the amount of “juice” your website gets from an external link can be a little or a lot. According to the almighty Google, the search engine’s algorithm determines which pages have the best information for a query on a subject, mostly by other prominent websites linking to the page. Basically, link juice is a quality…

    MarketingSherpa Blogin SEO- 13 readers -
  • Did Google Just Update Their Algorithm? Sources say yes.

    … Earned Media, SEO If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This move is classic Google, as they closely guard their corporate secrets and often issue updates…

    Relevancein SEO Google- 22 readers -
  • What is Google’s Knowledge Graph?

    … matches a search term, but also by making broader connections between data. Google, therefore, collects and analyzes massive amounts of data on people, places, things and facts and develops ways to present the findings in an accessible way. These are often rich results, like featured snippets, images carrousels or the famous Knowledge Graph Card…

    Yoast- 18 readers -
  • How Google is Winning the Fake News Battle

    …: Problematic Search Suggestions Reporting System In February, Google rolled out a test that would give users the opportunity to report any offensive and problematic search suggestions. This way, Google hopes to collect enough insightful data in order to change their algorithm to improve search suggestions, instead of having to go around…

    Tamar SEO and Social Blogin SEO Google Facebook How To's- 24 readers -
  • Google’s ‘Fred’ update – Two Weeks On

    …, the update was pretty much confirmed. So it’s out there, and even though Google makes updates to its algorithm almost on a daily basis, this one has definitely had a significant impact. What sites has Fred impacted? At first, it seemed as though the update might be a reoccurrence of changes Google rolled out in February, related to spammy links. However…

    Tamar SEO and Social Blogin SEO Google- 20 readers -
  • SEO basics: What is SEO?

    … at Yoast. Google’s algorithm In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors. Read more: ‘What does Google do?’ » In our…

    Marieke Van De Rakt/ Yoastin Paid Search SEO- 22 readers -
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