Google: Algorithm Updates

  • Can we machine-learn Google’s machine-learning algorithm?

    …. If your competitor got killed doing something Google didn’t like, you’d be sure that as long as you didn’t commit the same mistake, you’d be OK. But recent evidence is beginning to show that this SEO idiom no longer holds. Machine learning has made these penalties specific to each keyword environment. SEO professionals no longer have a static set…

    Jayson Demers/ Search Engine Landin SEO Google- 29 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    … In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up…

    Search Engine Landin SEO Google- 22 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track…

    Search Engine Landin SEO Google- 23 readers -
  • Penguin 4.0: Necessary and positive improvement

    … for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now devalues links rather than punishing sites This new version of Penguin…

    Search Engine Landin SEO Google- 16 readers -
  • 3 things to do after a major Google algorithm update

    … The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major…

    Search Engine Landin SEO Google- 17 readers -
  • What are Google’s Gary Illyes favorite ranking signals?

    … Ever wonder which algorithms Googlers themselves love? We asked Google’s Gary Illyes that question in part two of our interview with the search quality analyst. Gary told us his favorite algorithms to-date are Penguin, Panda and the localization project he worked on in the past. He said he loved Panda because “people found in very interesting…

    Barry Schwartz/ Search Engine Landin SEO- 10 readers -
  • PPC + SEO = match made in marketing heaven

    …. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines. Google’s never-ending quest for SERP perfection The ongoing adjustments to the SERP layout are meant to help Google better align…

    Search Engine Landin Paid Search SEO Google- 32 readers -
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