Google: Algorithm Updates

    • PPC + SEO = match made in marketing heaven

      It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.

      Search Engine Landin Paid Search SEO Google- 24 readers -
    • The four pillars of the future of SEO

      SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

      Pratik Dholakiya/ Search Engine Landin SEO Google- 19 readers -
    • Google Penguin doesn’t penalize for bad links – or does it?

      Google Penguin launched the real-time, more granular version, on Friday. Google wrote in their announcement that it “now devalues.” Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right. Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.

      Barry Schwartz/ Search Engine Landin SEO Google- 19 readers -
  • Penguin 4.0: Necessary and positive improvement

    … for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now devalues links rather than punishing sites This new version of Penguin…

    Search Engine Landin SEO Google- 8 readers -
  • 3 things to do after a major Google algorithm update

    … The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major…

    Search Engine Landin SEO Google- 14 readers -
  • What are Google’s Gary Illyes favorite ranking signals?

    … Ever wonder which algorithms Googlers themselves love? We asked Google’s Gary Illyes that question in part two of our interview with the search quality analyst. Gary told us his favorite algorithms to-date are Penguin, Panda and the localization project he worked on in the past. He said he loved Panda because “people found in very interesting…

    Barry Schwartz/ Search Engine Landin SEO- 7 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … are not compliant with webmaster guidelines, they still assist Google in their number one goal of returning users the best quality search results. For the time being, they might still be of use to Google. 3. Negative SEO remains a reality If Google is sure that a link has been orchestrated, it is very difficult for the search engine to also be sure…

    Search Engine Landin SEO Google- 12 readers -
  • Don’t let your business play possum with local search

    … For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals…

    Adam Dorfman/ Search Engine Landin SEO Google- 18 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • Everything you need to know about Google’s ‘Possum’ algorithm update

    For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not.

    Search Engine Land- 45 readers -
  • Is a big Google search update happening? Chatter thinks so.

    … Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking higher or lower or the same depending on if this update has impacted your web pages. Google has not yet confirmed the update but based on a lot of chatter…

    Barry Schwartz/ Search Engine Landin SEO- 20 readers -
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