Google: Algorithm Updates

    • 5 massive SEO and content shifts you need to master right now

      Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.

      Jim Yu/ Search Engine Land- 14 readers -
    • Weathering the Google storms

      A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you over… well, it is time to right the ship.

      Search Engine Landin SEO Google- 13 readers -
    • Stop oversimplifying everything!

      Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET https://www.timeanddate.com/worldclock/fixedtime.html?iso=20170502T16&p1=268 Add your questions at https://plus.google.com/collection/8926cB . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

      Eric Enge/ Search Engine Landin SEO Google- 8 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization equation like in the old days? Here’s the inside scoop. The old days…

    Jayson Demers/ Search Engine Landin SEO Google- 35 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    … In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up…

    Search Engine Landin SEO Google- 24 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track…

    Search Engine Landin SEO Google- 27 readers -
  • Penguin 4.0: Necessary and positive improvement

    … Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin…

    Search Engine Landin SEO Google- 20 readers -
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