Google: Algorithm Updates

  • Study shows Google’s Possum update changed 64% of local SERPs

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search…

    Search Engine Landin SEO Google- 21 readers -
  • Penguin 4.0: Necessary and positive improvement

    Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now de ...

    Search Engine Land- 11 readers -
  • 3 things to do after a major Google algorithm update

    The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major updates to the algorithm.

    Search Engine Land- 14 readers -
  • What are Google’s Gary Illyes favorite ranking signals?

    … Ever wonder which algorithms Googlers themselves love? We asked Google’s Gary Illyes that question in part two of our interview with the search quality analyst. Gary told us his favorite algorithms to-date are Penguin, Panda and the localization project he worked on in the past. He said he loved Panda because “people found in very interesting…

    Barry Schwartz/ Search Engine Landin SEO- 9 readers -
  • PPC + SEO = match made in marketing heaven

    It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.

    Search Engine Land- 25 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … have faced in pushing out the most recent Penguin update: 1. It has to be effective at detecting paid links To run and deploy an effective Penguin update, Google has to have the ability to (algorithmically and at scale) determine which links violate guidelines. It’s not clear the extent to which Google is capable of this; there are plenty of case…

    Search Engine Landin SEO Google- 13 readers -
  • Don’t let your business play possum with local search

    … For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals…

    Adam Dorfman/ Search Engine Landin SEO Google- 19 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • The four pillars of the future of SEO

    SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

    Pratik Dholakiya/ Search Engine Land- 22 readers -
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