Google: Algorithm Updates

    • What advanced SEOs need to know about algorithm updates

      Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko, Head of Global Marketing at SEMrush, of the 28 updates ...

      Casie Gillette/ Search Engine Landin SEO- 26 readers -
    • How to stop worrying about Google updates

      As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.

      Kristine Schachinger/ Search Engine Landin SEO Google How To's- 18 readers -
    • How to stop worrying about Google updates

      As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.

      Kristine Schachinger/ Marketing Landin SEO Google How To's- 12 readers -
  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET https://www.timeanddate.com/worldclock/fixedtime.html?iso=20170502T16&p1=268 Add your questions at https://plus.google.com/collection/8926cB . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Search Engine Landin SEO Google- 12 readers -
  • Weathering the Google storms

    … A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you…

    Search Engine Landin SEO Google- 14 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … this work? Before the Caffeine update, Google operated like any other search engine. It crawled and indexed its data, then sent that indexed data through a massive web of SPAM filters and algorithms that determined its eventual ordering on Google’s search engine results pages. After the Caffeine update, however, select fresh content could go through…

    Jayson Demers/ Search Engine Landin SEO Google- 37 readers -
  • New unconfirmed Google algorithm update touched down February 7th

    Tuesday, February 7, 2017 there seems to have been a Google algorithm change that adjusted how many sites rank – both for good and bad. I’ve been tracking the update since the 8th and over time more and more webmasters and SEOs have been taking notice of the ranking changes at Google. This seems to be unrelated to the unconfirmed link algorithm change from earlier in February.

    Barry Schwartz/ Search Engine Land- 32 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2C cl ...

    Search Engine Land- 25 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track…

    Search Engine Landin SEO Google- 29 readers -
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