Google: Algorithm Updates

  • SEO in 2017: Mobile optimization as a competitive advantage

    … In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up…

    Search Engine Landin SEO Google- 20 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track…

    Search Engine Landin SEO Google- 21 readers -
  • Penguin 4.0: Necessary and positive improvement

    … for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now devalues links rather than punishing sites This new version of Penguin…

    Search Engine Landin SEO Google- 11 readers -
  • 3 things to do after a major Google algorithm update

    … The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major…

    Search Engine Landin SEO Google- 16 readers -
  • What are Google’s Gary Illyes favorite ranking signals?

    … Ever wonder which algorithms Googlers themselves love? We asked Google’s Gary Illyes that question in part two of our interview with the search quality analyst. Gary told us his favorite algorithms to-date are Penguin, Panda and the localization project he worked on in the past. He said he loved Panda because “people found in very interesting…

    Barry Schwartz/ Search Engine Landin SEO- 9 readers -
  • PPC + SEO = match made in marketing heaven

    … this information to other marketing channels like PR, social media or email marketing. Remove silos to improve production Approaching SEO and PPC as two separate silos isolates critical information and diminishes the productivity level of even the most well-executed online campaigns. It almost never makes sense to keep these two disciplines apart…

    Search Engine Landin Paid Search SEO Google- 28 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid links is a lot harder than many people think, and there are likely good reasons why Google took longer than hoped to release the next iteration of Penguin. Here are some of the challenges Google may…

    Search Engine Landin SEO Google- 13 readers -
  • Don’t let your business play possum with local search

    … For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals…

    Adam Dorfman/ Search Engine Landin SEO Google- 19 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 21 readers -
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