Google Algorithm Updates

  • Pump the brakes: SEO and its sweeping statements

    … science. Google is continually changing their fiendishly complex algorithms and will often neither confirm or deny such changes. It’s a poker game where everyone wears masks and keeps their cards very close to their chest – and no-one shows their cards for free. Add to this the threat of your website being heavily sanctioned by one of Google’s…

    Search Engine Watchin SEO- 14 readers -
  • What we learned from SEO: The Movie

    … to gain the biggest index, and Google would “do the dance” every five to eight weeks and update its algorithms, giving those clever or lucky enough to rank high a steady stream of income until the next update. Google’s algorithm updates have always been important, but as later sections of the documentary show, certain algorithms had…

    Search Engine Watchin SEO- 20 readers -
  • Should Google be more transparent with its updates?

    … that Google holds over so many businesses and websites, are we owed a better level of transparency from Google? A “post-update” world At last month’s SMX West search marketing conference, the topic of ‘Solving SEO Issues in Google’s Post-Update World’ was a key focus. But even before SMX West took place, the issue of Google’s lack of transparency…

    Search Engine Watchin SEO Google- 22 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and Facebook is making it easier for advertisers to compare the performance…

    Search Engine Watch- 23 readers -
  • What’s been going on with Google’s mobile indexing?

    … Datametrics Major fashion retailer ASOS was one of those affected, and its mobile and desktop sites exhibited some particularly strange behaviour with regard to US and UK search. Davies explained: “One of the examples, a large fashion retailer (ASOS), is further complicated by the fact that the US mobile page ranking 1st in UK mobile search has been…

    Search Engine Watch- 36 readers -
  • What were Google’s biggest search algorithm updates of 2016?

    … Yes, we’re well into 2017 now and Google has already rolled out a significant algorithm update this year. But of course every SEO worth her salt knows that last year’s algo updates are significant indicators of the changes to come – search engines are known for making slow and incremental adjustments to their filters. So while we’re still…

    Rohan Ayyar/ Search Engine Watch- 25 readers -
  • What can we learn from the winners and losers of organic search in 2016?

    … visibility in the same period, with the likes of Wired, USAToday, NYMag, Time and BuzzFeed all appearing in the ‘losers’ category. So why the discrepancy? Searchmetrics’ analysis pointed to the ‘Google News-Wave‘ update of 2015 as one possible cause. The ‘News-Wave’ update, as dubbed by Searchmetrics, was a mysterious update to Google’s core algorithm…

    Search Engine Watchin SEO- 27 readers -
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