Google Amp

  • The Future of The Web; Websites as Data Sources

    …. Google AMP Lastly, let’s talk about AMP. This new web standard has been much maligned, but it serves an additional purpose that has passed by many commentators. That purpose is to make content fully useful and re-usable for machine systems. An AMP page is, in essence, a fully machine-readable piece of content that is cloud-hosted (in the AMP cache…

    Barry Adams/ State of Digital- 12 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … at the following two screenshots from Google Search Console. The first shows how non-AMP pages have performed in Google search on mobile devices: Over 6 million clicks from 120 million page impressions, with an average rank of 5th in Google SERPs. That may seem like great metrics, until you compare them to the same data for AMP pages: In the same time…

    Barry Adams/ State of Digitalin Google- 20 readers -
  • What are the Top SEO Ranking Factors in 2017?

    …: Mobile Responsiveness – as more and more search engine users are utilizing mobile, ensuring you are optimizing for the mobile user is critical, including reducing your mobile page speed and using Google AMP. Local Results – we’ve been sharing for years that local search visibility helps national visibility but it’s still amazing how many…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    …. At its AMP conference for developers held in New York City last week, an upbeat Google announced that China’s two major search providers, Baidu, and Sogou, were joining AMP, along with Yahoo Japan. But AMP is not a silver bullet for news publishers — and that was made clear at the conference. The most serious note of caution came from one…

    Tom Grubisich/ Street Fightin Paid Search Google- 23 readers -
  • Google AMP Ads load 6X Faster!

    … Having pages load quickly is essential for providing users with a good experience. In addition, faster load times can help improve rankings on Google and the other search engines. This is why Google made Accelerated Mobile Pages, or AMP, as an advertising format to help speed up the load times of ads and content on pages. According…

    Michael Levanduski/ Performance Marketing Insiderin Google- 18 readers -
  • Google’s “AMP Reports” Now Distinguish Critical and Non-Critical Errors

    … Google has recently announced that they made some changes to Google Search Console’s AMP reports which aims to distinctly distinguish between critical issues and non-critical issues. This is done to help users and webmasters understand the issues that would prevent their pages from being served with AMP-related issues on search as well…

    SEO Hacker Blog- 21 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 31 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … emphasis on the importance of micro moments. The micro moments describe the reflex of people turning to a device to answer an immediate need. These needs fall under one of the following categories: The I-want-to-know moments The I-want-to-go moments The I-want-to-buy moments The I-want-to-do moments When brands are able to answer…

    Jim Yu/ Search Engine Watch- 33 readers -
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