Google Amp

    • Is Google AMP Worth It? Three Real-World Case Studies

      Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting resources away from optimising regul ...

      Barry Adams/ State of Digitalin Google- 15 readers -
    • What are the Top SEO Ranking Factors in 2017?

      We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword comb ...

      Douglas Karr/ Marketing Technology Blogin SEO- 18 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    … and marketers adding coding to HTML page markup for advertising features such as “beacons” aimed at putting more users on the Holy Grail of the “customer’s journey.” To give users around the world better experiences with their omnipresent devices, Google in February 2016 launched its open-source “Accelerated Mobile Pages” (AMP) — an auspicious…

    Tom Grubisich/ Street Fightin Paid Search Google- 17 readers -
  • Google AMP Ads load 6X Faster!

    … Having pages load quickly is essential for providing users with a good experience. In addition, faster load times can help improve rankings on Google and the other search engines. This is why Google made Accelerated Mobile Pages, or AMP, as an advertising format to help speed up the load times of ads and content on pages. According…

    Michael Levanduski/ Performance Marketing Insiderin Google- 17 readers -
  • Google’s “AMP Reports” Now Distinguish Critical and Non-Critical Errors

    … Google has recently announced that they made some changes to Google Search Console’s AMP reports which aims to distinctly distinguish between critical issues and non-critical issues. This is done to help users and webmasters understand the issues that would prevent their pages from being served with AMP-related issues on search as well…

    SEO Hacker Blog- 18 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 24 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready. Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014…

    Jim Yu/ Search Engine Watch- 31 readers -
  • Google AMP is coming to organic search results

    … Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout…

    Christopher Ratcliff/ Search Engine Watch- 19 readers -
  • Is Google AMP a ranking signal?

    … the thing. Let’s first answer the simple question stated in the headline… Is Google AMP a ranking signal? No. Gary Illyes, Webmaster Trends Analyst at Google, stated during his SEJ Summit Chicago appearance that, “Currently, AMP is not a mobile ranking factor.” But of course you can pull that “Currently” apart as much as you like, and read…

    Christopher Ratcliff/ Search Engine Watch- 25 readers -
  • Google AMP: What Bloggers Need to Know

    … Have you heard of Google AMP? Want to know how it will impact your blog? To discover more about Google AMP and the future of blogging, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover…

    Michael Stelzner/ Social Media Examinerin Google Blogging- 15 readers -
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