Google Amp

  • Google AMP for Publishers: what SEOs need to know

    … advantages for businesses. Being one of the early adopters, Condé Nast have been very open about their journey: for Vanity Fair, the traffic and search rank results were very positive: click through rate (CTR) from Google search went from 5.9% (regular) to 10.3% (AMP), and average search position went from 5.9 (regular) to 1.7 (AMP). Today, AMP accounts…

    State of Digitalin Social SEO Google- 16 readers -
  • The Future of The Web; Websites as Data Sources

    …. Google AMP Lastly, let’s talk about AMP. This new web standard has been much maligned, but it serves an additional purpose that has passed by many commentators. That purpose is to make content fully useful and re-usable for machine systems. An AMP page is, in essence, a fully machine-readable piece of content that is cloud-hosted (in the AMP cache…

    Barry Adams/ State of Digital- 13 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting…

    Barry Adams/ State of Digitalin Google- 20 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … companies ignore this great opportunity. Ensure your company is listed properly on Google for Business and use citations (NAP – Name, Address, Phone Number) on every page of your site. Quality Content and Links – this is where great consultants thrive and terrible ones get you in trouble. Your goal should be building out great content (like…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • Google AMP Ads load 6X Faster!

    … Having pages load quickly is essential for providing users with a good experience. In addition, faster load times can help improve rankings on Google and the other search engines. This is why Google made Accelerated Mobile Pages, or AMP, as an advertising format to help speed up the load times of ads and content on pages. According…

    Michael Levanduski/ Performance Marketing Insiderin Google- 18 readers -
  • Google’s “AMP Reports” Now Distinguish Critical and Non-Critical Errors

    … Google has recently announced that they made some changes to Google Search Console’s AMP reports which aims to distinctly distinguish between critical issues and non-critical issues. This is done to help users and webmasters understand the issues that would prevent their pages from being served with AMP-related issues on search as well…

    SEO Hacker Blog- 21 readers -
  • Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

    … and transparency of location data are top concerns for marketers. What Advertising Companies Are Doing to Capitalize on Voice Tech (Digiday) Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms. As a result, agencies are making significant investments in cracking the tech. How Local…

    Street Fightin SEO Mobile- 15 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 38 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready. Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014…

    Jim Yu/ Search Engine Watch- 34 readers -
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