Google Amp

    • The Future of The Web; Websites as Data Sources

      Since its inception, the World Wide Web has been a medium served through a screen. Websites have always been laid as pages, with links allowing users to navigate from one page to another to find what they’re looking for. In recent years, however, we’re seeing rapid technological changes that affect how people interact with the web.

      Barry Adams/ State of Digital- 11 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … at the following two screenshots from Google Search Console. The first shows how non-AMP pages have performed in Google search on mobile devices: Over 6 million clicks from 120 million page impressions, with an average rank of 5th in Google SERPs. That may seem like great metrics, until you compare them to the same data for AMP pages: In the same time…

    Barry Adams/ State of Digitalin Google- 19 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up…

    Douglas Karr/ Marketing Technology Blogin SEO- 25 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    … undertaking that has attracted about one hundred digital platforms, including local newspaper groups like Hearst and McClatchy as well as national publishers USA Today, Wall Street Journal, New York Times and Washington Post and international publications like The Guardian and The Economist. AMP Project developers have figured out how to slim down HTML…

    Tom Grubisich/ Street Fightin Paid Search Google- 21 readers -
  • Google AMP Ads load 6X Faster!

    … Having pages load quickly is essential for providing users with a good experience. In addition, faster load times can help improve rankings on Google and the other search engines. This is why Google made Accelerated Mobile Pages, or AMP, as an advertising format to help speed up the load times of ads and content on pages. According…

    Michael Levanduski/ Performance Marketing Insiderin Google- 17 readers -
  • Google’s “AMP Reports” Now Distinguish Critical and Non-Critical Errors

    … Google has recently announced that they made some changes to Google Search Console’s AMP reports which aims to distinctly distinguish between critical issues and non-critical issues. This is done to help users and webmasters understand the issues that would prevent their pages from being served with AMP-related issues on search as well…

    SEO Hacker Blog- 18 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 30 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready. Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014…

    Jim Yu/ Search Engine Watch- 32 readers -
  • Google AMP is coming to organic search results

    … Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout…

    Christopher Ratcliff/ Search Engine Watch- 22 readers -
Get the top posts daily into your mailbox!
More from around the web