Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.The basic service is free of charge and a premium version is available for a fee.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Posts about Google Analytics
    • Perfecting your goals in Google Analytics

      There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum amount of time, how many peopl ...

      Yoastin Google- 28 readers -
    • Finding These Problems in Your Google Analytics Data and How to Fix Them

      Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective.

      SEO Hacker Blogin Google How To's- 15 readers -
  • The Stats I Look at in Google Analytics for my Websites

    … Google Analytics is one of the best free tools for website owners and bloggers on the internet. The ability to analyse your traffic, generated from your website/s, in a lot of detail is something that will benefit millions upon millions. However, understanding how to best decipher what Google Analytics is displaying can sometimes be a little…

    Will Green/ ppc.orgin Paid Search Google- 12 readers -
  • The best Analytics tools for Mobile app developers

    … the boulevard ahead in a smarter way. They are: 1. Google Mobile Analytics Google is undoubtedly the first choice for the numerous people linked with the tech world globally. Though the Google analytics come primarily when it’s about finding analytics for the website. Well, here’s good news. If you are using Google analytics for your website, you can…

    ppc.orgin Paid Search- 16 readers -
  • Gain Deeper PPC Insights With The User Explorer Report

    … Segments. Simply click the “All Users” button and create a filter with your desired criteria. Ideas To Consider: Source / Medium Converters Visitors of a key page Cart viewers, but no checkout Takeaways For PPC This report is great and all, but how we can pull out takeaways and implement them into our PPC strategies? What you’ll want to do…

    Rachael Law/ PPC Heroin Paid Search- 12 readers -
  • A guide to setting up Google Analytics for your WordPress site

    … Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who…

    Search Engine Watchin Google Blogging- 23 readers -
  • Why PPC Clicks And PPC Sessions Never Match

    … March 29, 2017 If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data…

    PPC Heroin Paid Search- 22 readers -
  • Social buttons: How to add and track them on your site

    … media sharing is done correctly so we can easily see what social media platforms are popular among our readers. The code for this is relatively simple and depends on the Google Analytics Tracker being properly implemented into your website. Assuming this is the case, the following code will be of great help: jQuery( document ).ready( function…

    Yoastin Social How To's- 30 readers -
  • Understanding bounce rate in Google Analytics

    …, a ‘read more’ link, or any other internal links on the page. This means that the Google Analytics server doesn’t receive a trigger from the visitor. A user bounces when there has been no engagement with the landing page and the visit ends with a single-page visit. You can use bounce rate as a metric that indicates the quality of a webpage…

    Yoastin Google- 23 readers -
  • The First 100 Days After Launching a Blog for My Business

    … are setup as best as possible. They also create your sitemap, which is important and will be discussed more below. Google Analytics Dashboard for WP Another very important plugin is the Google Analytics Dashboard for WP. Hopefully, you already have Google Analytics setup on your business website. If not, do that first. Then, install the Google Analytics…

    Luke Kling- 18 readers -
  • Tracking Success for Small Businesses (Part One)

    … Analytics setup What: Google Analytics is de facto standard for web analytics (user tracking) online. Trusted by millions and free, it’ll be one of your most important tools if it isn’t already. But getting a good setup is beyond making sure it just “works”, it’s ensuring that you’re tracking the things you need to from the start. Importance: High…

    Chris Green/ State of Digital- 19 readers -
  • 3 ROI-positive ways to segment your remarketing audiences

    … Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture. In other words, don’t just dump everyone who has visited your site and remarket to them; think about how…

    Search Engine Watch- 15 readers -
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