Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.The basic service is free of charge and a premium version is available for a fee.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Posts about Google Analytics
    • MnSearch Summit 2017 Presentation Resources

      Hello Minneapolis! Thanks for your time at MnSearch Summit 2017. Here are links to resources I shared during my speech. First, here is a download link to my presentation: Jeff’s Presentation Download Next, here is the Attribution Quiz: Here are the links discussed in my presentation. Enjoy! Google Analytics Google.

      Jeff Sauer/ Depth of Knowledge- 14 readers -
  • How To View Bing Spend In Google Analytics

    … June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze…

    PPC Heroin Affiliate Paid Search Google How To's- 15 readers -
  • Google Tag Manager: an introduction

    … that lets you validate code before you publish. What is Google Tag Manager? If you have closer look at the term Google Tag Manager, you can guess what it’s about. It’s a tool developed by Google to manage your tags. But then the next question arises: what’s a tag? A tag is a piece of JavaScript code. There’s a whole bunch of analytics…

    Yoastin Google- 21 readers -
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  • Tracking Phone Calls from Organic and Paid Search

    … We have a client who loves to drive more phone calls to their business than any other method. As their client, we want to ensure our strategies are working well, so we need to incorporate some specific tactics to understand where the phone calls are coming from. The client has incorporated HostedNumbers in previous campaigns and, after spending…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 16 readers -
  • Google, Signature Cocktails & Audience Labs

    … my favorite and not because there are typically free drinks to wrap up the day. Hanapin + Google at the end of training! Google’s May Visit with Hanapin We’re going to start at the end of the day and work our way backward. At happy hour Google served us appropriately named signature cocktails: Mobile Mule, Conversions Libre, RLSA & Tonic, etc…

    PPC Heroin Paid Search Google- 19 readers -
  • The Stats I Look at in Google Analytics for my Websites

    … Google Analytics is one of the best free tools for website owners and bloggers on the internet. The ability to analyse your traffic, generated from your website/s, in a lot of detail is something that will benefit millions upon millions. However, understanding how to best decipher what Google Analytics is displaying can sometimes be a little…

    Will Green/ ppc.orgin Paid Search Google- 13 readers -
  • The best Analytics tools for Mobile app developers

    … the boulevard ahead in a smarter way. They are: 1. Google Mobile Analytics Google is undoubtedly the first choice for the numerous people linked with the tech world globally. Though the Google analytics come primarily when it’s about finding analytics for the website. Well, here’s good news. If you are using Google analytics for your website, you can…

    ppc.orgin Paid Search- 18 readers -
  • Perfecting your goals in Google Analytics

    … There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum…

    Yoastin Google- 37 readers -
  • The Very Best Digital Metrics For 15 Different Companies!

    … completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. If you want to play along. Don’t…

    Avinash Kaushik/ Occam's Razorin Paid Search EMail- 24 readers -
  • Gain Deeper PPC Insights With The User Explorer Report

    … May 1, 2017 Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User…

    Rachael Law/ PPC Heroin Paid Search- 12 readers -
  • A guide to setting up Google Analytics for your WordPress site

    … Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who…

    Search Engine Watchin Google Blogging- 28 readers -
  • Why PPC Clicks And PPC Sessions Never Match

    … March 29, 2017 If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data…

    PPC Heroin Paid Search- 24 readers -
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