Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.The basic service is free of charge and a premium version is available for a fee.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Posts about Google Analytics
    • What is Cohort Analysis in Google Analytics?

      You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try to explain what this does for you! Optimize your site for search & s ...

      Yoast- 24 readers -
    • Tracking Multilingual Sites in Google Analytics

      I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course forums by a student named Jeannie.

      Depth of Knowledgein Google- 12 readers -
    • Google Analytics: Misunderstandings that hold marketers back

      Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has helped shape the language we use daily.

      Search Engine Watch- 12 readers -
  • Where to Add Campaign Tags: A Comprehensive Checklist

    … untagged links and tag ‘em! Checklist: Where to Add Campaign Tags Most of these you probably already tag, paid marketing is the easiest to remember to tag because you’re held accountable for it. Google AdWords Bing Ads Other search engine ads Full page takeover ads Tag different elements of the takeover if you can, varying the content Social media ads…

    SEER Interactive- 12 readers -
  • How SEO Is Changing And Why It’s Simpler Than You Think

    … percentage, putting in the keyword at least 3 times within 500 words, calculating anchor text ratios and researching LSI keywords that you can throw in the mix. Today, you can forego all of that and just write in a natural way, just like how Google always wanted it to be. SEO is now becoming more simpler than ever. Here’s how white hat SEO is gaining…

    ppc.orgin Paid Search SEO How To's- 16 readers -
  • My First Unconference – Cardiff MeasureCamp II, July 2017

    … – in Copenhagen, Amsterdam, Sydney, San Francisco, Berlin and elsewhere across the globe. Who’s it for? While focusing on web analytics, they’re not only intended for web analysts and GA (Google Analytics) enthusiasts. I’m an SEO by trade, but I’ve always considered web analytics an area I can improve on… Sure, I know my way around a GA account, can do reports…

    State of Digital- 15 readers -
  • Tools to improve your online marketing campaign

    … in handy for every website owner. Use them to check on your site’s health, improve communications and keep track of your traffic. And these are, of course, all important aspects of online marketing. So let’s dive straight in! Google Analytics The heart of many a search engine optimization/search engine marketing campaign is Google Analytics. You can use…

    Michiel Heijmans/ Yoast- 25 readers -
  • How to Track Dark Social Traffic in Google Analytics

    …. In this article, you’ll discover what dark social is and how to track it using Google Analytics. by Rachel Moore on Social Media Examiner. What Is Dark Social? First, let’s define what we know as “standard” social media today. When you publish a website link in a post from your Facebook page, the goal is for as many of your customers as possible…

    Social Media Examinerin Social Google How To's- 16 readers -
  • Your Facebook Ads Are Working – Here’s How To Prove It

    … Value. While the process can be a little tedious, the end result provides simplified data with the potential to make a large impact. Take this process, audit your own Facebook efforts, sell a client on increasing the social budget, sell your boss on increasing the social budget, and beyond. With a multitude of qualitative arguments for Facebook out there, hopefully, this post will help you place even more value on Facebook with some actual hard data. …

    PPC Heroin Social Facebook How To's- 17 readers -
  • MnSearch Summit 2017 Presentation Resources

    … Hello Minneapolis! Thanks for your time at MnSearch Summit 2017. Here are links to resources I shared during my speech. First, here is a download link to my presentation: Jeff’s Presentation Download Next, here is the Attribution Quiz: jeffalytics.com/attribution Here are the links discussed in my presentation. Enjoy! Google Analytics…

    Jeff Sauer/ Depth of Knowledge- 15 readers -
  • How To View Bing Spend In Google Analytics

    … June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze…

    PPC Heroin Affiliate Paid Search Google How To's- 16 readers -
  • Google Tag Manager: an introduction

    … that lets you validate code before you publish. What is Google Tag Manager? If you have closer look at the term Google Tag Manager, you can guess what it’s about. It’s a tool developed by Google to manage your tags. But then the next question arises: what’s a tag? A tag is a piece of JavaScript code. There’s a whole bunch of analytics…

    Yoastin Google- 26 readers -
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  • Google, Signature Cocktails & Audience Labs

    … June 6, 2017 Once a month, as a team, we take a break from our typical routine to participate in an activity we call Redbop. During Redbop we dedicate most of the day to sharing industry insights, learning new tricks, brushing up on the old ones and everything in between. From time to time we invite guest speakers to join us… Those are always…

    PPC Heroin Paid Search Google- 23 readers -
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