Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.The basic service is free of charge and a premium version is available for a fee.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Posts about Google Analytics
    • How the latest Google Analytics updates will benefit marketers

      Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited GA, with the add ...

      Search Engine Watchin Google How To's- 13 readers -
    • Troubleshooting Google Analytics Tracking

      As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. In this post, we’ll go through some reasons why your data might not be accurate due to the account set up and tagging.

      Rachael Law/ PPC Heroin Google- 16 readers -
  • How to Use Google Analytics Data to Improve Your Website This New Year

    …. By effectively using Google Analytics, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line. If you’re looking to get a head start to improve your website this new year, we’ll walk you through how to make data-driven decisions using Google Analytics. Stay in the know about your website’s…

    Syed Balkhi/ Constant Contact- 11 readers -
  • How to analyze a sudden drop in traffic

    … It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper…

    Yoastin How To's- 11 readers -
  • Building Your Search Universe

    … is paying attention to the right pages, or not! Organic Search Data Tools like Search Console add information about which pages are appearing in Search results. Paired with crawl data you can identify pages that shouldn’t be receiving clicks or impressions, and see even more data than you can within Search Console itself. Web Analytics Data…

    State of Digitalin SEO- 9 readers -
  • Google Analytics Campaign Tagging Disasters In The Wild: An Exposé

    … yourself, “Why can’t she let this go?” Why? I’ll tell you why. Because campaign tagging is the number one cause I see for serious issues in Google Analytics audits. You might ask yourself, in followup, “Then why would she keep writing about this since campaign tagging disasters are her job security?” Yeah, I don’t really have an answer…

    Annie Cushing/ Annielytics- 8 readers -
  • Effects Of Google Ranking On Any Site’s Life

    … Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any sites that might…

    ppc.orgin Paid Search Google- 16 readers -
  • The Only Keyword Research Tools You Need

    … in search results. Below details some of the best keyword research tools available right now: Google Adwords and Analytics Since Google is the top dog in generating search results, it makes sense to want to use their tools in determining the best scoring terms and phrases. Google Adwords is free and very simple to use for anyone who is new to search…

    The Blog Herald- 13 readers -
    Earlier about the same topic:
  • Analytics: 5 tips to measure your Black Friday success

    … campaign was a success? Which steps do you need to take to make sure you can measure that success in Google Analytics? Read this post to find out! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Black Friday extras You’re probably going to do something special during BFCM weekend…

    Yoast- 12 readers -
  • Clicktale: Analytics Event Tracking in a Code-Free Environment

    … and hybrid apps. Analytics Integrations – with Adobe, Webtrends, and Google Analytics. Testing Integrations – with Adobe Target, Qubit, Optimizely, Kaizen, Monetate, Oracle Maxymiser, Optimost, SiteSpect, and Google Optimize. Content Management Integrations – with Adobe Experience Manager and Sitecore. Feedback Integrations – with OpinionLab…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • The Benefits of Using Google Analytics 360 vs Google Analytics

    … Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there…

    SEER Interactive- 10 readers -
  • How to Clean Up Query Parameters in Google Analytics

    …=nextsteps&code=a123&x=a009 If you have ever been in the Google Analytics’ Content reports, it’s highly likely you have noticed what a pain these parameters can be. The number of pages in these reports can multiply with the addition of only a few query parameters, leading to issues that range from annoying an analyst to problematic for your…

    SEER Interactive- 13 readers -
  • Analytics basics: Which posts and pages perform best

    …, I’m going to show you where to look at in Google Analytics to see how your pages and posts perform. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info The behavior tab Let’s start with the Google Analytics tab that brings insight into your pages and posts. On the lefthand side, you…

    Yoast- 16 readers -
  • How to Add a User to Google Analytics

    … It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need to go to Admin, which…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Beyond Google Analytics: 10 SEO analytics and reporting tools

    … and making sure that the client actually understands what on earth you are talking about, it’s difficult to know where to turn. Naturally, Google Analytics is a great place to start, especially for traffic overviews and conversion tracking, but it most certainly shouldn’t be where you stop. When looking for an analytics and reporting tool…

    Search Engine Watch- 10 readers -
  • How to Track Blog Growth With Google Analytics

    … Every blogger wants it, in fact, we crave it. We all want more traffic and page views. Without anyone reading our blogs, we're basically just journaling. In today's post, I'm going to walk you through how I track my Google Analytics blog metrics. I try not to focus too much on page views. I understand the importance of getting targeted traffic…

    Basic Blog Tips- 23 readers -
  • Analytics for Every Stage of Business Growth

    … gave two speeches; one focused on Google Analytics, and the other focused on PPC. You can probably guess where those topics originated. My first talk covered many of the more intermediate/advanced things you can do in Google Analytics, and the total talk lasted about 45 minutes, followed by some robust Q&A. Because of the time-frame, I…

    Jeff Sauer/ Depth of Knowledgein Paid Search- 12 readers -
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