Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.The basic service is free of charge and a premium version is available for a fee.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Posts about Google Analytics
    • How to Track Blog Growth With Google Analytics

      Every blogger wants it, in fact, we crave it. We all want more traffic and page views. Without anyone reading our blogs, we're basically just journaling. In today's post, I'm going to walk you through how I track my Google Analytics blog metrics. I try not to focus too much on page views. I understand the importance of getting targeted traffic to your site.

      Basic Blog Tips- 22 readers -
    • Analytics basics: Which posts and pages perform best

      Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data you’re collecting.

      Yoast- 16 readers -
    • How to Clean Up Query Parameters in Google Analytics

      Query parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are usually added to URLs when you land on specific website’s page, navigate more deeply through the site, or come to the site through a specific campaign. Query String Example: www.testwebsite.

      SEER Interactive- 13 readers -
  • Clicktale: Analytics Event Tracking in a Code-Free Environment

    … and hybrid apps. Analytics Integrations – with Adobe, Webtrends, and Google Analytics. Testing Integrations – with Adobe Target, Qubit, Optimizely, Kaizen, Monetate, Oracle Maxymiser, Optimost, SiteSpect, and Google Optimize. Content Management Integrations – with Adobe Experience Manager and Sitecore. Feedback Integrations – with OpinionLab…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The Benefits of Using Google Analytics 360 vs Google Analytics

    … Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there…

    SEER Interactive- 10 readers -
  • How to Add a User to Google Analytics

    … It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need to go to Admin, which…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Beyond Google Analytics: 10 SEO analytics and reporting tools

    … and making sure that the client actually understands what on earth you are talking about, it’s difficult to know where to turn. Naturally, Google Analytics is a great place to start, especially for traffic overviews and conversion tracking, but it most certainly shouldn’t be where you stop. When looking for an analytics and reporting tool…

    Search Engine Watch- 10 readers -
  • Analytics for Every Stage of Business Growth

    … gave two speeches; one focused on Google Analytics, and the other focused on PPC. You can probably guess where those topics originated. My first talk covered many of the more intermediate/advanced things you can do in Google Analytics, and the total talk lasted about 45 minutes, followed by some robust Q&A. Because of the time-frame, I…

    Jeff Sauer/ Depth of Knowledgein Paid Search- 12 readers -
  • The Right Tools to Track your Local SEO and SEM

    …, which helps you see all the results you need. Use Google Analytics One of the most effective tools to track your Local SEO and SEM is by using Google Analytics. There are many tracking tools available in the market that you can purchase, but Google Analytics provides these functions for free. Once you have your account logged in and ready to go…

    SEO Hacker Blogin Paid Search SEO- 9 readers -
  • With Google’s gtag.js, the Future is later…

    …What the heck is a gtag.js and why should you care? For the past few weeks I have been fielding a lot of questions about gtag.js on the Analytics Course forums. Students are asking why my recommended method of tracking sites is analytics.js, yet their account only allows them to install gtag.js on their site. The same thing goes for Google…

    Jeff Sauer/ Depth of Knowledge- 9 readers -
  • Learn to Understand Your Website’s Traffic Characteristics

    … Google Analytics is a brilliant tool for every website owner to user and take advantage of. It is free and provides plentiful of meaningful statistics about your website, from your traffic sources to the average time web users are on your site, where they land onto and head next to even how many web users are on your website in real time…

    Will Green/ ppc.orgin Paid Search Blogging- 10 readers -
  • Data Driven Attribution: The Future for PPC?

    …. I want it all. I want the truth! Yeah, yeah, yeah. I know, Jack. I can’t handle it. I know what you are thinking. “Lauren, Google has Analytics 360 and Attribution 360. Just use those tools.” Good point. There is much buzz over Google Attribution. Our own Kristin Vick is excited for The New Google Attribution. So when I am ready to personally…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Where to Add Campaign Tags: A Comprehensive Checklist

    … Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to put links. Maybe you didn’t…

    SEER Interactive- 13 readers -
  • What is Cohort Analysis in Google Analytics?

    … You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try to explain what this does for you…

    Yoast- 26 readers -
  • Tracking Multilingual Sites in Google Analytics

    … I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course forums…

    Depth of Knowledgein Google- 13 readers -
  • Google Analytics: Misunderstandings that hold marketers back

    … Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has…

    Search Engine Watch- 14 readers -
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