Google: Analytics

    • Google rolls out free Data Studio globally, improves filters & other features

      Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments. More dimensions and metrics are available from existing data connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign Manager revenue and cross-environment conversions.

      Ginny Marvin/ Marketing Landin Google- 14 readers -
    • Are you leveraging these underutilized Google Analytics features?

      If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most value they possibly can from dat ...

      David Booth/ Marketing Landin Google- 26 readers -
  • Google Data Studio removes 5 free reports limitation

    … If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360…

    Ginny Marvin/ Marketing Landin Google- 22 readers -
  • 5 B2B marketing tips to jump-start your 2017 results

    … you insight into what paid keywords and campaigns are driving the most phone calls. When considering the ROI of a campaign, close the loop and understand the complete influence of paid search by measuring both online leads and phone calls from your campaigns. When applied to organic site visitors, call tracking also helps measure return from SEO…

    Search Engine Landin SEO- 27 readers -
  • New wave of referrer spam wrecking Google Analytics data

    … A new surge of referrer spam is damaging Google Analytics data sets. These attacks have rendered the Traffic Referrals report useless for many Google Analytics properties. The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the following example, lines 1, 2, 5, 6…

    Search Engine Landin SEO Google- 16 readers -
  • New wave of referrer spam wrecking Google Analytics data

    … or corporate marketing department responsible for hundreds of sites, that’s a non-trivial cost. For the entire Google Analytics user base, it’s a lot of money. There is also an associated risk, because complex filters and .htaccess file rules inevitably have bugs and require thorough testing. One wrong filter can wipe out a large swath of traffic data…

    Marketing Landin Google- 16 readers -
  • Getting a clearer picture of local marketing attribution

    … the street. There’s also the challenge of seeing over the walled gardens of Google, Facebook, Bing and the other major platforms to compare notes. In a world of last-click attribution, it can be difficult for brands to determine which media influence had the biggest impact on their local efforts, especially when multiple touch points, both online…

    Marketing Landin Facebook- 14 readers -
  • 7 Google Analytics reports that demystify your B2B audience

    … In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven of my favorite Google Analytics reports that help B2B marketers further analyze and understand website visitors. 1. Geographical report If you target certain regions or are running advertising campaigns…

    Marketing Landin Google- 30 readers -
  • Google Tag Manager now supports AMP (Accelerated Mobile Pages)

    … been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out…

    Matt Mcgee/ Marketing Landin Google- 15 readers -
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