Google: Analytics

    • 5 B2B marketing tips to jump-start your 2017 results

      It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI. Utilize these tips to jump-start your search results in the new year and start 2017 with a bang.

      Search Engine Landin SEO- 24 readers -
  • New wave of referrer spam wrecking Google Analytics data

    … A new surge of referrer spam is damaging Google Analytics data sets. These attacks have rendered the Traffic Referrals report useless for many Google Analytics properties. The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the following example, lines 1, 2, 5, 6…

    Search Engine Landin SEO Google- 15 readers -
  • New wave of referrer spam wrecking Google Analytics data

    … or corporate marketing department responsible for hundreds of sites, that’s a non-trivial cost. For the entire Google Analytics user base, it’s a lot of money. There is also an associated risk, because complex filters and .htaccess file rules inevitably have bugs and require thorough testing. One wrong filter can wipe out a large swath of traffic data…

    Marketing Landin Google- 16 readers -
  • Getting a clearer picture of local marketing attribution

    … the street. There’s also the challenge of seeing over the walled gardens of Google, Facebook, Bing and the other major platforms to compare notes. In a world of last-click attribution, it can be difficult for brands to determine which media influence had the biggest impact on their local efforts, especially when multiple touch points, both online…

    Marketing Landin Facebook- 12 readers -
  • 7 Google Analytics reports that demystify your B2B audience

    … In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven of my favorite Google Analytics reports that help B2B marketers further analyze and understand website visitors. 1. Geographical report If you target certain regions or are running advertising campaigns…

    Marketing Landin Google- 23 readers -
  • Google Tag Manager now supports AMP (Accelerated Mobile Pages)

    … been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out…

    Matt Mcgee/ Marketing Landin Google- 12 readers -
  • Google Surveys 360 joins the Analytics 360 Suite

    … Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella…

    Matt Mcgee/ Marketing Landin Google- 12 readers -
  • Your best users: Where they are and how to find them

    … help you. I’m a conversion optimizer and am fanatical about web analytics and data. It’s what I am. It’s what I do. In my world, everything starts and ends with analytics and conversions. By now, you have probably said to yourself, “Why do I care about this?” Here is why. It bugs me to no end when someone says they “think” they know who…

    Jeremy Smith/ Marketing Landin How To's- 8 readers -
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