Google: Analytics

  • Google Surveys 360 joins the Analytics 360 Suite

    … Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella…

    Matt Mcgee/ Marketing Landin Google- 9 readers -
  • Your best users: Where they are and how to find them

    … is converting on their website. You shouldn’t “think.” You should know based on data mining and research you have performed. Google Analytics will tell you the age, gender, location, device and a number of other attributes for each person who visits your website. You can break it down even further and get specific demographic information about people who…

    Jeremy Smith/ Marketing Landin How To's- 5 readers -
  • 3 tips for tracking response to industrial tradeshow print ads and landing pages

    … the show at which they’re exhibiting. My smaller manufacturing clients do this as well — and then ask, “How do we track our print ads?” In this article, I cover how any company, small or large, can use two free tools — Google Analytics and the Google URL builder — to track two marketing tactics associated with industrial tradeshows: print ads…

    Marketing Land- 10 readers -
  • What Netflix can teach us about long-tail keyword research

    … in the field who seem to believe that keywords are no longer important and that focusing more on topical authority is the way to go. Now, I fully agree that focusing on themes is crucial, but we can’t just ignore keywords. If keywords are no longer relevant, then why does Google go to all the trouble to hide them from us in analytics? Why does AdWords…

    Search Engine Landin SEO Google- 17 readers -
  • What is Google Data Studio and how can you use it?

    Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data.

    Search Engine Land- 21 readers -
  • Google Analytics App now offers Google Now-like automated insights

    … a top destination for Google Analytics app users. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Google- 11 readers -
  • Google Analytics launches Workspaces for enterprise-level tag management

    … Google Analytics Solutions (a new name; see below) continues its push towards the enterprise with today’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced…

    Matt Mcgee/ Marketing Land- 13 readers -
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