Google: Analytics

  • 5 ways to capitalize on Google Tag Manager

    …If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. Please visit Marketing Land for the full article…

    Marketing Landin Google- 13 readers -
  • 5 ways to capitalize on Google Tag Manager

    … Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing…

    Search Engine Landin SEO Google- 10 readers -
  • Google Attribution: Is Google stepping in because no one else would?

    Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least credible, most fraudulent ad impressions ...

    Andrew Goodman/ Search Engine Land- 25 readers -
  • 4 deceptive Google Analytics metrics that fool retail marketers

    … In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday season…

    Marketing Landin Google- 23 readers -
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