Google: Analytics

  • How to track conversions like a pro

    … software to pull this off. You can use the Google Analytics goals to help you track conversions on your site. Below are three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. 1. URL destination In this type of conversion, you are tracking when a user lands on a specific page…

    Marketing Landin SEO Google How To's- 11 readers -
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  • Google Analytics is making it easier to see users across AMP and non-Amp pages

    … The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin SEO Google- 11 readers -
  • Google Analytics is adding a new home page

    … There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so…

    Matt Mcgee/ Marketing Landin Google- 25 readers -
  • Are you leveraging these underutilized Google Analytics features?

    … If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most…

    David Booth/ Marketing Landin Google- 32 readers -
  • Google Data Studio removes 5 free reports limitation

    … If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360…

    Ginny Marvin/ Marketing Landin Google- 35 readers -
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